--- title: "Buyer Intelligence for Complex Tech Sales | Humantic AI" description: "The only GTM AI built for complex tech sales. Humantic AI is the buyer intelligence platform: account, people, visitor and intent intelligence for every seller." url: https://humantic.ai/ --- > The only GTM AI built for complex tech sales. Humantic AI is the buyer intelligence platform: account, people, visitor and intent intelligence for every seller. # The Only GTM AI Built For Complex Tech Sales *Visual: A hub-and-spoke diagram with a Sales Rep at the centre, fed by 7 inputs: Account Intelligence (Priorities), People Intelligence (Buyer style), Visitor Intelligence (Visitors), Intent Intelligence (In market), People signals (People moves), Account signals (Account changes) and HumanMail (Right words).* When deals are large, sellers in the field, buying committees complex. **Nothing comes close to Humantic AI.** [**Start free trial**](https://app.humantic.ai/?utm_source=website&utm_content=home#/account-intelligence) [Book a demo](https://humantic.ai/start/demo) - [**Account Intelligence** What each account cares about now](https://humantic.ai/account-research-agent) - [**People Intelligence** How each buyer thinks and decides](https://humantic.ai/people-research-agent) - [**Visitor Intelligence** Who is on your site, by name](https://humantic.ai/visitor-id) - [**Intent Intelligence** Which accounts are in market](https://humantic.ai/intent-scoring) - [**People signals** Job changes and champion moves](https://humantic.ai/buyer-signals) - [**Account signals** News, funding and leadership moves](https://humantic.ai/buyer-signals) - [**HumanMail** Emails written for each reader](https://humantic.ai/humanmail-agent) **Customers shown:** Mitel, Wipro, Indegene, Happiest Minds, Compass UOL, Expedient [Video](https://www.youtube.com/watch?v=l_Ws4e9cI7I) [Video](https://www.youtube.com/watch?v=ldP_MvAjIgM) ## Building? Buying? We Have You Covered. Buying for your sales and marketing teams, or building Buyer Intelligence into your own agents and product? Pick your team to see the modules for it. All teams Sales Marketing GTM Engineering Product and AI **People Research Agent** Replaces Crystal, xiQ ### People Research Agent People Intelligence [Start free trial](https://app.humantic.ai/?utm_source=website&utm_content=home#/account-intelligence) [Learn more about People Research Agent](https://humantic.ai/people-research-agent) A full profile of every stakeholder, in seconds. *Visual: A tour of a real People Research Agent profile (Jeb Blount, CEO of Sales Gravy): a DISC profile of D 90 and I 78, what he is known for, and Do and Avoid advice for working with him.* [Open Jeb’s full profile (opens in a new tab)](https://app.humantic.ai/share/profile/Jeb-Blount-9579cf12/sales) 1. **How Jeb decides** D 90, I 78: fast and persuasive 2. **What he is known for** The most downloaded sales podcast 3. **How to work with Jeb** What to do, and what to avoid **Account Research Agent** Replaces Databook, Draup, OrbitShift ### Account Research Agent Account Intelligence [Start free trial](https://app.humantic.ai/?utm_source=website&utm_content=home#/account-intelligence) [Learn more about Account Research Agent](https://humantic.ai/account-research-agent) The account research agent. *Visual: A tour of an example Account Research Agent report (Walmart, for Snowflake): picking the research depth, the buying team and what each person wants, and the CRM, data and cloud tools they use.* [Open the full Walmart report (opens in a new tab)](https://app.humantic.ai/share/account-intelligence/75af070f09cc7a79831a95b7a10f87d6) 1. **Pick how deep to research** Quick takes about 5 minutes 2. **Who is on the buying team** Each person’s role and what they want 3. **The tools they use** CRM, data and cloud tools, with logos **Buyer Signals** Replaces UserGems, Google Alerts ### Buyer Signals Account and people signals [Start free trial](https://app.humantic.ai/?utm_source=website&utm_content=home#/account-intelligence) [Learn more about Buyer Signals](https://humantic.ai/buyer-signals) Buyer Signals for the accounts and people in your deals. *Visual: A tour of an example Buyer Signals feed: 375 signals by type, each with its impact, a short summary, the source and the date.* 1. **Signals, sorted by type** 375 in all, 109 of them buyer intent 2. **One signal, in two lines** Oracle raised $20B in stock and notes 3. **Where it came from** The source and the date **Intent Scoring** Replaces 6sense, Demandbase ### Intent Scoring Intent Intelligence [Start free trial](https://app.humantic.ai/?utm_source=website&utm_content=home#/account-intelligence) [Learn more about Intent Scoring](https://humantic.ai/intent-scoring) All types of intent, together in one place. *Visual: A tour of Intent Scoring on an example account (Walmart): 14 topics over 6 weeks, the top topic and its score, and each topic’s strength and trend.* 1. **What Walmart is researching** Its top topics over the last 6 weeks 2. **Their top topic** Data Science Platforms 3. **How strong the interest is** 81 is Very Strong **Visitor ID** Replaces RB2B, Leadfeeder ### Visitor ID Visitor Intelligence [Start free trial](https://app.humantic.ai/?utm_source=website&utm_content=home#/account-intelligence) [Learn more about Visitor ID](https://humantic.ai/visitor-id) Know who’s on your site, before they fill out a form. *Visual: A tour of Visitor ID with example visitors: who visited (company and person), the visitor’s details and the search that brought them, and the pages they read and for how long.* 1. **Companies on your site** Walmart, Costco and more, with the time 2. **The person who visited** Megan Reyes, VP Revenue Operations, Walmart 3. **The pages she read** Pricing for 66 seconds **HumanMail Agent** Replaces AI slop emails ### HumanMail Agent Personalized email agent [Start free trial](https://app.humantic.ai/?utm_source=website&utm_content=home#/account-intelligence) [Learn more about HumanMail Agent](https://humantic.ai/humanmail-agent) Uniquely human emails, written for the buyer. *Visual: A tour of the HumanMail Agent with an example draft: pick a stakeholder, get a draft written for that person (Rachel Moreno at Walmart), then tweak it with Shorter, More direct or Warmer.* 1. **Pick who to email** Select a person, then Draft outreach 2. **An email written for her** It opens with Walmart’s own news 3. **Change the tone** Shorter, more direct or warmer **Context Enrich** Replaces Clay, Apollo ### Context Enrich Buyer context for your AI [Start free trial](https://app.humantic.ai/?utm_source=website&utm_content=home#/account-intelligence) [Learn more about Context Enrich](https://humantic.ai/context-enrich) Unique buyer context for the AI you build. *Visual: An example 3-stop tour of Humantic AI for context enrich: Ask in Claude (Context Enrich), then Claude calls Humantic AI (Context Enrich), then A brief with buyer context (Context Enrich).* 1. **Ask in Claude** Context Enrich: With the Humantic AI connector 2. **Claude calls Humantic AI** Context Enrich: And opens your Walmart report 3. **A brief with buyer context** Context Enrich: Priorities, buyer and roles **Data Streams** Replaces Sumble, TheirStack ### Data Streams Live data pipelines [Start free trial](https://app.humantic.ai/?utm_source=website&utm_content=home#/account-intelligence) [Learn more about Data Streams](https://humantic.ai/data-streams) Live data pipelines for jobs, tech stack and website visitors. *Visual: An example 3-stop tour of Humantic AI for data streams: Jobs stream (Data Streams), then Tech Stack stream (Account Research Agent), then Visitors stream (Visitor ID).* [Open the full Walmart report (opens in a new tab)](https://app.humantic.ai/share/account-intelligence/75af070f09cc7a79831a95b7a10f87d6) 1. **Jobs stream** Data Streams: New jobs at the accounts you track 2. **Tech Stack stream** Account Research Agent: The tools each account runs 3. **Visitors stream** Visitor ID: Companies on your site ## Should A CRO Consider Humantic AI? *Visual: A customer review video, "What Top CROs Want Every CRO to Know", with a Watch Customer Review button.* Why hear it from us when you can hear from those who actually matter Watch Customer Review ### Try People and Account Research for free No sign-up needed Analyze a buyer Research an account linkedin.com/in/samantha-reid Buyer Company Workday Seller Company Mitel People Research Agent · People Intelligence Get Intelligence Try: Start over ## What customers say > “A good example of AI that’s *just leapfrogged*” **Dave Mattson** Chairman ![Sandler](https://humantic.ai/v2/shared/logos/sandler.svg) - **109%** Average increase in qualified pipeline - **16.2%** Average increase in closed/won revenue > “Humantic AI is the *ultimate edge* for CROs” **Mohammed Aaser** Chief Strategy Officer ![Domo](https://media.humantic.ai/webflow-assets-upload/Domo-Logo.avif) [Watch the video story](https://www.youtube.com/watch?v=F0yM3v-xWJM) - **109%** Average increase in qualified pipeline - **16.2%** Average increase in closed/won revenue > “Humantic AI is a *phenomenal tool*” **Carson Heady** Managing Director, Americas ![Microsoft](https://media.humantic.ai/webflow-assets-upload/Microsoft-Logo.avif) - **109%** Average increase in qualified pipeline - **16.2%** Average increase in closed/won revenue > “Humantic AI transforms *sales success*” **Marc Clausen** Lead Sales Coach ![IBM](https://media.humantic.ai/webflow-assets-upload/IBM-Logo.avif) - **109%** Average increase in qualified pipeline - **16.2%** Average increase in closed/won revenue > “No other Sales AI tool is *as useful*” **Duane Weber** Area VP, Sales ![Expedient](https://media.humantic.ai/webflow-assets-upload/Expedient-Logo.avif) [Watch the video story](https://www.youtube.com/watch?v=ldP_MvAjIgM) - **109%** Average increase in qualified pipeline - **16.2%** Average increase in closed/won revenue [More customer results (YouTube playlist, opens in a new tab)](https://www.youtube.com/playlist?list=PLuqhrHyvNhU6izlyo-pEnuv1xYyU8O8PS) ## Good Enough or Best in Class? That is the big question. Account research People research Account Research Agent, scored by Claude itself Humantic AI **84.3%** Claude Opus **63.6%** [Download the report](https://humantic.ai/v2/reports/humantic-ai-account-research-vs-llms.pdf) [See the full comparison](https://humantic.ai/comparison/frontier-llms-alternative) People Research Agent, personality prediction accuracy Humantic AI **87%+** General LLMs **65 to 70%** [Download the report](https://humantic.ai/v2/reports/humantic-ai-people-research-vs-llms.pdf) [See the full comparison](https://humantic.ai/comparison/frontier-llms-alternative) - ### Purpose-built harnesses [Account Research Agent](https://humantic.ai/account-research-agent) and [People Research Agent](https://humantic.ai/people-research-agent) run on harnesses built for GTM. - ### Proprietary AI model [People Research Agent](https://humantic.ai/people-research-agent) uses it to predict how each buyer thinks and decides. - ### Live data an LLM cannot see [Visitors](https://humantic.ai/visitor-id), [intent](https://humantic.ai/intent-scoring), [signals](https://humantic.ai/buyer-signals) and [data streams](https://humantic.ai/data-streams), live, not frozen in training data. - ### Governed delivery Into your CRM, email, MCP and API, with sources linked and governance built in. ## Is Your Buyer Research Compliant? Your sellers research people in ChatGPT, Claude and Gemini before every meeting. Under GDPR and CCPA, that research comes with duties most teams are not meeting. ### Compliance and governance 1. GDPR #### Are you sending notification emails? When you gather personal data about someone from sources other than them, GDPR says you must tell them, within a month at the latest. 2. CCPA #### Are you giving people the right to opt out? California residents can ask what you hold on them, have it deleted, and opt out of it being sold or shared. Humantic AI ### We built harnesses around our agents for exactly this. Your sellers get the research, and the notice, opt-out and records duties are handled inside the platform. [Talk to us about compliance](https://humantic.ai/contact) [See our compliance posture](https://humantic.ai/trust#compliance) ## 3 Ways to Get Started ### Want to try it yourself? What the trial includes - All key features of People Research Agent, Account Research Agent and Visitor ID - The web app, browser extensions and MCP - 7-day free trial, no card; or 21 days with a card ### Want someone to show you? 15-minute demo - All 8 products, in one walkthrough - Shown on your own accounts [Book a demo](https://humantic.ai/start/demo) ### Want to look around first? See how Buyer Intelligence works - **4** types of Intelligence - **3** surfaces: app, API and MCP - **8** products, one buyer record [See how it works](https://humantic.ai/buyer-intelligence) - Gartner Cool Vendor - G2 Top 100, 2025 - Taught at Indiana Kelley - SOC 2 Type 2 - GDPR compliant Built for the security review: what your team adds, from CRM records to notes, stays inside your workspace. [Visit the Trust Center](https://humantic.ai/trust) ## FAQs - ### What is a Buyer Intelligence platform? Buyer Intelligence is everything a sales team knows about a buyer, before and after they become a customer: what the account needs, how each person on the buying committee decides, who is on your website right now, and which accounts are in market. It joins Account, People, Visitor and Intent Intelligence into one view of every deal. A Buyer Intelligence platform such as Humantic AI delivers all 4 types in one place, inside the tools your team already uses. - ### What products does Humantic AI include? 8 products. 3 agents: Account Research Agent (Account Intelligence), People Research Agent (People Intelligence) and HumanMail Agent, which writes email for the buyer. Plus Visitor ID (Visitor Intelligence), Intent Scoring (Intent Intelligence), Buyer Signals (account and people signals), Data Streams (live data pipelines for jobs, tech stack and website visitors) and Context Enrich (unique buyer context for your AI). - ### Is Humantic AI a Sales Intelligence tool? It covers what Sales Intelligence covers and goes further. Sales Intelligence tells you who to contact. Humantic AI adds what each account needs right now and how each buyer decides, with AI agents for sales teams: Account Research Agent researches the account, People Research Agent profiles each buyer and HumanMail Agent writes the email. Context Enrich adds buyer context no LLM has, for the AI you build. - ### Where can I use Humantic AI? On 3 surfaces: the web app, the API and MCP. The web app comes with browser extensions for Chrome, Firefox and Edge and the Outlook desktop app. AI assistants (ChatGPT, Microsoft Copilot, Claude and Gemini) reach Humantic AI through MCP. The web app is the primary surface, ready on day one; MCP and the API are for teams that build. - ### How does Humantic AI pricing work? 3 ways to buy: license plans priced per seat, usage plans built on usage seats and credit packs, or hybrid, with both seat types on one account. Visitor ID is usage-based. See [pricing](https://humantic.ai/pricing). - ### How do you know that Humantic AI delivers results? Customers using Humantic AI report a 109% increase in pipeline, a 16.2% lift in closed revenue and 36% faster deal velocity. See the stories [in these videos](https://www.youtube.com/playlist?list=PLuqhrHyvNhU5jmpr94-axQ4GpX-amhPW_) or the Results Book in the [Resource Library](https://humantic.ai/library). ## Related pages - [**Account Intelligence** What each account cares about now](https://humantic.ai/account-research-agent) - [**People Intelligence** How each buyer thinks and decides](https://humantic.ai/people-research-agent) - [**Visitor Intelligence** Who is on your site, by name](https://humantic.ai/visitor-id) - [**Intent Intelligence** Which accounts are in market](https://humantic.ai/intent-scoring) - [**People signals** Job changes and champion moves](https://humantic.ai/buyer-signals) - [**HumanMail** Emails written for each reader](https://humantic.ai/humanmail-agent) - [Learn more about Context Enrich](https://humantic.ai/context-enrich) - [Learn more about Data Streams](https://humantic.ai/data-streams) - [Download the report](https://humantic.ai/v2/reports/humantic-ai-account-research-vs-llms.pdf) - [See the full comparison](https://humantic.ai/comparison/frontier-llms-alternative) - [Download the report](https://humantic.ai/v2/reports/humantic-ai-people-research-vs-llms.pdf) - [Talk to us about compliance](https://humantic.ai/contact) - [See our compliance posture](https://humantic.ai/trust) - [See how it works](https://humantic.ai/buyer-intelligence) - [pricing](https://humantic.ai/pricing) - [Resource Library](https://humantic.ai/library)