--- title: "Intent Scoring: Buyer Intent Data | Humantic AI" description: "Intent Scoring is intent intelligence: buyer intent data showing which accounts are in market now, with first, second and third party intent in one score." url: https://humantic.ai/intent-scoring --- > Intent Scoring is intent intelligence: buyer intent data showing which accounts are in market now, with first, second and third party intent in one score. # Intent Scoring: All Types Of Intent, Together In One Place First, second and third party intent in one view, so you know not just that an account is active, but why. [Start free trial](https://app.humantic.ai/?utm_source=website&utm_content=intent-scoring#/account-intelligence) Free for 7 days. No credit card. Intent Scoring for Walmart, read from 3 sources: first party intent from Visitor ID (Erin Walsh, VP Sales, read the pricing page twice this week), second party intent (researching sales coaching) and third party intent from Buyer Signals (names a new VP Sales Enablement). Read together, the intent score lands in the Strong band, 73 to 79, on the bands 60-72, 73-79 and 80+, with one line to say: welcome the new VP Sales Enablement, then lead with sales coaching. **Customers shown:** Mitel, Wipro, Indegene, Happiest Minds, Compass UOL, Expedient - [Video](https://www.youtube.com/watch?v=l_Ws4e9cI7I) - [Video](https://www.youtube.com/watch?v=ldP_MvAjIgM) ## Intent Data You Can’t Get Anywhere Else Most intent tools stop at a score. Intent Scoring treats it as the start. ### Surges, Drops And New Entries Spots which topics moved at the account, so you see what changed and not just a score ### Just The Starting Point A full account research report, key stakeholder profiles and human-sounding emails from [HumanMail Agent](https://humantic.ai/humanmail-agent), on every account that matters ### Marketing And Sales, Together Intent flows into [Buyer Signals](https://humantic.ai/buyer-signals), so it reaches sellers, not just marketing ### Use It Anywhere Through [MCP](https://humantic.ai/surfaces#mcp) and the [API](https://humantic.ai/surfaces#api), in the tools you already use > “Humantic AI is the ultimate edge for CROs” **Mohammed Aaser** Chief Strategy Officer, Domo ## 3 Kinds Of Intent, One Score Intent Scoring reads every kind of intent together, so you know which accounts are most ready for you, and why. 1. ### First party **How they engage with you** Visits to your website, the pages they read and how often they come back, captured by [Visitor ID](https://humantic.ai/visitor-id). Pricing page 2 visits this week VP Sales **How it helps** Shows who is already looking at you, and what they care about. 2. ### Second party **What they research** What the account is researching across thousands of B2B sites. Sales coaching Revenue intelligence **How it helps** Shows the problem they are trying to solve right now. 3. ### Third party **What the world says about them** Everything said about the account across the web, and what its actions say: job posts, tech stack changes, market signals, regulation, leader statements and industry trends. Hiring 40 sales roles New CRO Tech stack change **How it helps** Shows why now: the changes that open a buying window. **Walmart** · Intent score **84** Very Strong 6 weeks One score per account, to see who is most ready for you. Dynamic: it moves as their intent moves. **Moderate** 60–72 **Strong** 73–79 **Very Strong** 80+ [Watch the Intent Scoring launch video](https://www.youtube.com/watch?v=ETb4K7IGmCI) ## See Intent Scoring In Action One account in the app: what it is researching, the topic that leads and how strong each one is. 1. **Intent on the account** 14 topics over the last 6 weeks 2. **The topic that leads** Data Science Platforms, new this week 3. **A score for each topic** 81 Very Strong, 77 and 73 Strong Every topic is scored Moderate, Strong or Very Strong and tracked over 6 weeks, so you see which accounts to work first. [Start free trial](https://app.humantic.ai/?utm_source=website&utm_content=intent-scoring#/account-intelligence) *Visual: A tour of Intent Scoring on an example account (Walmart): the intent panel with 14 topics over 6 weeks, the topic that leads, and a score and band for each topic.* Click to expand 1. **Intent on the account** 14 topics over the last 6 weeks 2. **The topic that leads** Data Science Platforms, new this week 3. **A score for each topic** 81 Very Strong, 77 and 73 Strong ## What Customers Say About Intent Scoring > “…an edge in understanding how your contacts & prospects think…” **Alfredo Medrano** Vice President of Business Development Read the full quote Show the short version > “…to not only power *human connection*…” **Christopher Basile** VP Inside Sales and Contact Center Operations Read the full quote Show the short version See Intent Scoring on your own deals. [Start free trial](https://app.humantic.ai/?utm_source=website&utm_content=intent-scoring#/account-intelligence) [Book a demo](https://humantic.ai/start/demo) ## Intent At Every Stage Of Your Pipeline Most of it at the start, then as a signal through the deal. Intent Scoring 1. - Accounts in market - One intent score - Topics surging Research and Planning 2. - Intent as a signal - A trigger for the email - When to reach out Prospecting 3. - What they research - Who is engaging Selling 4. - Competitor research - Buying momentum Negotiation and Closing 5. - New surges at customers - Interest in more Expansion and Retention ## How Intent Scoring Stacks Up Topic surges, return visits and live deal alerts, read together. As of October 2026. | Capability | ![Humantic AI](https://humantic.ai/comparison-assets/brand/logo-humantic.svg) | [6sense](https://humantic.ai/comparison/6sense-alternative) | [Demandbase](https://humantic.ai/comparison/demandbase-alternative) | [Intentsify](https://humantic.ai/comparison/intentsify-alternative) | [ChatGPT](https://humantic.ai/comparison/frontier-llms-alternative) | | --- | --- | --- | --- | --- | --- | | Second party intent (topic surge) | Yes | Yes | Yes | Yes | No | | Behavioral and Return-visit Intent | Yes | Yes | Yes | Yes | No | | Real-time Deal Signal Alerts | Yes | Yes | Yes | Yes | Partial : Scheduled checks, not real time | | Person-level Visitor Identification | Yes United States | No | No | Yes United States | No | | Buying Committee Personality Mapping | Yes | No | No | No | No | [See the full comparison matrix →](https://humantic.ai/comparison) ## FAQs - ### What is Intent Intelligence, and what does Intent Scoring do? Intent Intelligence shows which accounts are in market right now, and Intent Scoring delivers it. Intent Scoring joins first, second and third party intent into one score per account, so you know why an account is active and who to call. - ### What are first, second and third party intent? They are the 3 kinds of intent Intent Scoring reads together. First party intent is how the account engages with you, such as who read your site, captured through [Visitor ID](https://humantic.ai/visitor-id). Second party intent is what the account researches across thousands of B2B sites. Third party intent is what the web says about the account and what its actions say, such as job posts, tech stack changes, leadership changes and funding, from [Buyer Signals](https://humantic.ai/buyer-signals). - ### What is second party intent? Second party intent shows the topics an account is actively researching across the web right now, scored at the account and topic level. One account showing high intent on a single topic is worth a look; when it lights up across a whole topic cluster, that account is in market. You see it in the Intent tab of every [Account Research Agent](https://humantic.ai/account-research-agent) report, next to first party intent from [Visitor ID](https://humantic.ai/visitor-id) and third party intent from [Buyer Signals](https://humantic.ai/buyer-signals). - ### How does Intent Scoring score intent? Intent Scoring gives each account one score that reads every kind of intent together, then groups it: under 60 is untracked, 60 to 72 is Moderate, 73 to 79 is Strong and 80 or more is Very Strong. Most intent tools stop at a score; Intent Scoring ties it to the account research, the people to contact and an email from [HumanMail Agent](https://humantic.ai/humanmail-agent). - ### What is the difference between Intent Scoring and Buyer Signals? Intent Scoring shows which accounts are in market, while [Buyer Signals](https://humantic.ai/buyer-signals) keep an [Account Research Agent](https://humantic.ai/account-research-agent) report current after it is made. Buyer Signals send news, press and buyer intent on the schedule you choose. - ### Is Intent Scoring available today? Yes. Intent Scoring is launched and part of the Humantic AI platform. - ### Which other Humantic AI products work with Intent Scoring? Intent Scoring works with the other 7 Humantic AI products on one Buyer Intelligence platform: [Account Research Agent](https://humantic.ai/account-research-agent) (Account Intelligence) researches the account; [People Research Agent](https://humantic.ai/people-research-agent) (People Intelligence) profiles each buyer; [HumanMail Agent](https://humantic.ai/humanmail-agent) writes new emails and replies for the buyer; [Visitor ID](https://humantic.ai/visitor-id) (Visitor Intelligence) identifies who is on your website; [Buyer Signals](https://humantic.ai/buyer-signals) give account and people signals and keep an Account Research Agent report current on your schedule; [Data Streams](https://humantic.ai/data-streams) are live data pipelines for jobs, tech stack changes and website visitors; and [Context Enrich](https://humantic.ai/context-enrich) adds unique buyer context to the AI you build. Humantic AI runs on 3 surfaces, the web app, the [API](https://humantic.ai/surfaces#api) and [MCP](https://humantic.ai/surfaces#mcp), and Kairos, the activation engine, puts every product inside the tools your team already uses. ## Reach the Accounts That Are in Market ### Want to try it yourself? What the trial includes - All key features of People Research Agent, Account Research Agent and Visitor ID - The web app, browser extensions and MCP - 7-day free trial, no card; or 21 days with a card ### Want someone to show you? 15-minute demo - All 8 products, in one walkthrough - Shown on your own accounts [Book a demo](https://humantic.ai/start/demo) ### Want to look around first? See how Buyer Intelligence works - **4** types of Intelligence - **3** surfaces: app, API and MCP - **8** products, one buyer record [See how it works](https://humantic.ai/buyer-intelligence) - Gartner Cool Vendor - G2 Top 100, 2025 - Taught at Indiana Kelley - SOC 2 Type 2 - GDPR compliant Built for the security review: what your team adds, from CRM records to notes, stays inside your workspace. [Visit the Trust Center](https://humantic.ai/trust) ## Related pages - [HumanMail Agent](https://humantic.ai/humanmail-agent) - [Buyer Signals](https://humantic.ai/buyer-signals) - [MCP](https://humantic.ai/surfaces) - [Visitor ID](https://humantic.ai/visitor-id) - [6sense](https://humantic.ai/comparison/6sense-alternative) - [Demandbase](https://humantic.ai/comparison/demandbase-alternative) - [Intentsify](https://humantic.ai/comparison/intentsify-alternative) - [ChatGPT](https://humantic.ai/comparison/frontier-llms-alternative) - [See the full comparison matrix →](https://humantic.ai/comparison) - [Account Research Agent](https://humantic.ai/account-research-agent) - [People Research Agent](https://humantic.ai/people-research-agent) - [Data Streams](https://humantic.ai/data-streams) - [Context Enrich](https://humantic.ai/context-enrich) - [See how it works](https://humantic.ai/buyer-intelligence) - [Visit the Trust Center](https://humantic.ai/trust)