--- title: "AE Studio: ABM Conversion From 15% to 50%+ | Humantic AI" description: "AE Studio's ABM conversion rose from 15% to over 50% with Humantic AI, and business development research time fell to 25% of its old effort." url: https://humantic.ai/library/case-studies/aestudio --- > AE Studio's ABM conversion rose from 15% to over 50% with Humantic AI, and business development research time fell to 25% of its old effort. # How AE Studio Lifted ABM Conversion From 15% To Over 50% With Humantic AI Learn how the development and design studio uses Humantic’s People Intelligence to reach out to the right prospects, get more responses, and close deals faster. **Industry** Development, Design and Data Science Studio **Founded** 2016 **Company size** 150+ employees **HQ** Los Angeles, California Download the full PDF 50%+ Account Based Marketing conversion rate, up from 15% ## Humantic AI Impact - 25% Of their initial research effort, for the Business Development unit Account Based Marketing conversion rate Before 15% With Humantic AI Over 50% ## The Objective ### About AE Studio AE Studio is a software development, data science, and design studio. They build tech products with a central focus on increasing human agency, ultimately decreasing friction for end users. AE Studio is a bootstrapped company with professional expertise in the space of development, data science, and design. It works closely with founders and executives to create custom software and machine learning solutions. It’s based in Los Angeles and has multiple business units. Its consulting business builds tech products for clients all around the world. It also has a business division that builds products which are later opened up for external acquisition. The revenue team at AE Studio was on the lookout for a tool that could help them effectively select and choose who they go into business with. They wanted to be thoughtful in who they reached out to as they also wanted to do rewarding work with select businesses that aligned with their broader vision of increasing human agency. ## The Challenge While consciously limiting their prospect pool size, AE Studio wanted to ensure that its outreach to these prospects was perfect, both in terms of getting desired responses as well as in meeting revenue targets. The real challenge was to reach out to fewer prospects, and at the same time multiply the success rate. This would only be possible with perfect targeting of prospects coupled with a flexible approach to sales communication that would suit each buyer’s individual preferences. ## The Solution While it started as a personal experiment of a cool new sales tool by one of their team members, Humantic AI soon saw organization-wide roll out as an essential part of AE Studio’s sales tech stack. The BDR team started using Humantic AI first for prospecting. The leadership team saw immediate impact and tested Humantic while getting into partnership threads. After seeing positive results, they asked the Account Executives team to use Humantic AI as well. The BD/GTM Strategy team leveraged their prospect’s personality insights provided by Humantic AI, to tailor their communication; while Account executives and leadership team used Humantic AI to move discussions and deals faster. ## Impact And Next Steps The Account Executives are now able to accelerate blocked deals that have significant impact on their bottom line. The next step in AE Studio’s journey with Humantic AI is the slated expansion of these capabilities for the marketing function. It intends to use Humantic AI’s accurate personality insights to run cohort-based ad campaigns as part of its demand generation efforts. ## In Their Words ![Jevan Fox](https://humantic.ai/v2/case-study/people/jevan-fox.jpg) **Jevan Fox** CRO, AE Studio > “I was working on a deal that was straddling for a while. There was nothing negative going on but the deal never seemed to be moving forward. It was a very large deal and the decision maker and I were in talks for a while. When I eventually checked his profile on Humantic, it was an eye opening moment because I didn't talk about commercials with him as I thought he was more focused on the big picture. But the first call-out was that he was cost-conscious. On using the language that Humantic suggested, we closed the deal a week later.” ## About Humantic AI Humantic AI is Buyer Intelligence for complex tech sales, so sellers know their buyer before they speak to them. **Account Intelligence** [Account Research Agent](https://humantic.ai/account-research-agent) **People Intelligence** [People Research Agent](https://humantic.ai/people-research-agent) **Visitor Intelligence** [Visitor ID](https://humantic.ai/visitor-id) **Intent Intelligence** [Intent Scoring](https://humantic.ai/intent-scoring) They work together with Buyer Signals, Data Streams, Context Enrich and the HumanMail Agent, in the web app, the API and the MCP. Customers report an average 109% increase in qualified pipeline, 16.2% higher closed revenue and 36% faster deal velocity. Humantic AI is a Gartner Cool Vendor in AI-Led Sales (2024). Download the full PDF [All case studies](https://humantic.ai/library/case-studies) ## More Customer Stories - [20% How JK Moving Services Increased Sales By 20% Using Buyer Intelligence Read the story](https://humantic.ai/library/case-studies/jkmoving) - [1 in 3 How A Publicly Listed BPS Company Accelerated Revenue With Buyer-First AI Read the story](https://humantic.ai/library/case-studies/publicly-listed-bps-company) - [$60M How A Fortune 20 Company Built A $60M Additional Pipeline In 30 Days Read the story](https://humantic.ai/library/case-studies/fortune-20-company) ## Related pages - [Account Research Agent](https://humantic.ai/account-research-agent) - [People Research Agent](https://humantic.ai/people-research-agent) - [Visitor ID](https://humantic.ai/visitor-id) - [Intent Scoring](https://humantic.ai/intent-scoring) - [All case studies](https://humantic.ai/library/case-studies) - [20% How JK Moving Services Increased Sales By 20% Using Buyer Intelligence Read the story](https://humantic.ai/library/case-studies/jkmoving) - [1 in 3 How A Publicly Listed BPS Company Accelerated Revenue With Buyer-First AI Read the story](https://humantic.ai/library/case-studies/publicly-listed-bps-company) - [$60M How A Fortune 20 Company Built A $60M Additional Pipeline In 30 Days Read the story](https://humantic.ai/library/case-studies/fortune-20-company)