--- title: "JK Moving Case Study: 20% More Sales | Humantic AI" description: "JK Moving Services lifted rep close rates 15-25% in one month and closed deals 2X its average size with Humantic AI Buyer Intelligence." url: https://humantic.ai/library/case-studies/jkmoving --- > JK Moving Services lifted rep close rates 15-25% in one month and closed deals 2X its average size with Humantic AI Buyer Intelligence. # How JK Moving Services Increased Sales By 20% Using Buyer Intelligence Learn how the largest moving company in North America used Humantic AI to increase their sales by empowering their Inside sales reps with Humantic’s People Intelligence. **Industry** Relocation, Storage and Moving Services **Founded** 1982 **Company size** 1000+ employees **HQ** Virginia Download the full PDF 20% Increase in sales using Buyer Intelligence ## Humantic AI Impact - 2X Their average deal size, on the deals they closed - 15-25% Close-rate improvement for individual reps in one month ## The Objective ### About JK Moving Services JK Moving Services is the largest independent moving company in North America. It provides local, long-distance, and global relocation services to a variety of commercial and residential clients. In the moving industry, trust and comfort play a critical role in every customer’s decision to choose a specific service provider. JK Moving’s professional consultants reported that, despite the company being one of the most loved and trusted brands in the space, they were losing certain prospects to their competition due to pricing and other factors. There was a visible need to build better rapport between buyers and sellers communicating through virtual channels. ## The Challenge The JK Moving team wanted to use relevant AI solutions to build better buyer-seller rapport. They wanted a system in place that could help them replicate their success and deliver delightful customer experiences. ## The Solution Humantic AI’s Buyer Intelligence platform provided actionable insights about the buyers’ likes, dislikes, and motivations to the sales team. Using this, they were able to easily modify their sales approach to suit each buyer’s specific needs and more effectively engage and build new partnerships. ![A Humantic AI buyer profile: personality traits, preferred pace and risk appetite](https://media.humantic.ai/jkmoving_prod_mockup.jpg) The consumer sales team was able to close big-ticket deals simply by adapting to their buyers’ pace. ## What Comes Next JK Moving plans to use Humantic AI next with their marketing team to fine tune their ICP and continue to expand it to the account management teams in a bid to deliver delightful customer experiences, not just during a move, but before and after it as well. ## In Their Words **Ken Cohen** SVP Sales, JK Moving > “For a company that lives its values of integrity and service, finding a positive, constructive way to incorporate AI technology matters. Humantic AI's platform delivers actionable insights that lead to tangible, quantifiable results. Just as importantly, the focus on customer experience aligns perfectly with our goals. It's a solid win for us and for our clients.” ## About Humantic AI Humantic AI is Buyer Intelligence for complex tech sales, so sellers know their buyer before they speak to them. **Account Intelligence** [Account Research Agent](https://humantic.ai/account-research-agent) **People Intelligence** [People Research Agent](https://humantic.ai/people-research-agent) **Visitor Intelligence** [Visitor ID](https://humantic.ai/visitor-id) **Intent Intelligence** [Intent Scoring](https://humantic.ai/intent-scoring) They work together with Buyer Signals, Data Streams, Context Enrich and the HumanMail Agent, in the web app, the API and the MCP. Customers report an average 109% increase in qualified pipeline, 16.2% higher closed revenue and 36% faster deal velocity. Humantic AI is a Gartner Cool Vendor in AI-Led Sales (2024). Download the full PDF [All case studies](https://humantic.ai/library/case-studies) ## More Customer Stories - [1 in 3 How A Publicly Listed BPS Company Accelerated Revenue With Buyer-First AI Read the story](https://humantic.ai/library/case-studies/publicly-listed-bps-company) - [$60M How A Fortune 20 Company Built A $60M Additional Pipeline In 30 Days Read the story](https://humantic.ai/library/case-studies/fortune-20-company) - [$26M How A Fortune 50 Company Built $26M Additional Pipeline In 45 Days Read the story](https://humantic.ai/library/case-studies/fortune-50-company) ## Related pages - [Account Research Agent](https://humantic.ai/account-research-agent) - [People Research Agent](https://humantic.ai/people-research-agent) - [Visitor ID](https://humantic.ai/visitor-id) - [Intent Scoring](https://humantic.ai/intent-scoring) - [All case studies](https://humantic.ai/library/case-studies) - [1 in 3 How A Publicly Listed BPS Company Accelerated Revenue With Buyer-First AI Read the story](https://humantic.ai/library/case-studies/publicly-listed-bps-company) - [$60M How A Fortune 20 Company Built A $60M Additional Pipeline In 30 Days Read the story](https://humantic.ai/library/case-studies/fortune-20-company) - [$26M How A Fortune 50 Company Built $26M Additional Pipeline In 45 Days Read the story](https://humantic.ai/library/case-studies/fortune-50-company)