--- title: "Partner Program: Earn Up to 50% per Deal | Humantic AI" description: "Refer teams to Humantic AI and earn up to 50%: 20% of every deal forever, 30% on bigger deals, 50% of year one when you run the sale." url: https://humantic.ai/partner-program --- > Refer teams to Humantic AI and earn up to 50%: 20% of every deal forever, 30% on bigger deals, 50% of year one when you run the sale. # Your network already trusts your judgment. *Visual: A calculator, "What One Introduction Could Pay": a slider for the deal value of the referred customer (from 1 seat to 100 seats) and an "I'll handle the sale myself" option. The example shown is a 20% share, $400, paid again on every renewal; at 30 seats or $30,000 it rises to 30%, forever.* The Humantic AI Partner Program pays **up to 50% of every deal you refer**, with no cap. [Check If You Qualify](https://forms.gle/MUGceg8tkAY1mfkEA) Browse the Resources ## How Referrals Work, in 3 Simple Steps 1. ### Apply for your referral link Approved partners get a personal link and a code. 2. ### Introduce a company that fits Post your link, share your code, or make a warm intro. We check the fit. 3. ### Get paid when they buy Up to 50% of the deal, with no upper limit. Ready when you are. The form takes only a few minutes. [Apply to the partner program](https://forms.gle/MUGceg8tkAY1mfkEA) ## 4 Kinds of Partners, One Program - ### Sales Coaches and Consultants Independent coaches and consultants who recommend tools to the sellers they work with. - Referral link - Co-sell - ### Agencies Demand gen, ABM and GTM agencies that run outbound and campaigns for their clients. - Referral link - White-label - ### Sales Training Firms Firms that train sales teams and build buyer intelligence into their programs. - Co-sell - Referral link - ### Resellers and Technology Advisors Partners who sell Humantic AI inside their own deals and service it for the customer. - Reseller - Co-sell Humantic AI Partners People - **[Scott Leese (opens LinkedIn)](https://www.linkedin.com/in/scottleese/)** Founder and Fractional CRO - **[Heather Murray (opens LinkedIn)](https://www.linkedin.com/in/accessible-ai/)** AI Adoption Trainer - **[Richard Harris (opens LinkedIn)](https://www.linkedin.com/in/rharris415/)** Sales Trainer and Author - **[Leslie Venetz (opens LinkedIn)](https://www.linkedin.com/in/leslievenetz/)** Sales Trainer and Keynote Speaker - **[Ken Cohen (opens LinkedIn)](https://www.linkedin.com/in/ken-cohen-fl/)** Business Development Leader - **[Tom Slocum (opens LinkedIn)](https://www.linkedin.com/in/tomslocum/)** Founder, The SD Lab - **[Adem Manderovic (opens LinkedIn)](https://www.linkedin.com/in/adem-manderovic/)** Creator, Closed Circuit Selling Organizations - [**Sandler** Sales training partner](https://humantic.ai/sandler) - [**Avant Communications** Trusted advisor network](https://goavant.net/) - [**Ascent Business Partners** AI advisory for CX and contact centers](https://ascentpartners.io/) - [**Indiana University, Kelley School of Business** Research partner](https://blog.kelley.iu.edu/2023/01/26/kelleys-center-for-global-sales-leadership-partners-with-humantic-ai-to-research-impact-of-buyer-intelligence-in-sales/) ## What You Earn, What You Get, What We Ask ### What you earn 1. **20%** Every deal 20% of the deal's revenue, forever, on every renewal. 2. **30%** Bigger deals 30% of that deal, forever, when one referral is 30+ seats or $30K+. 3. **50%** You run the sale 50% of the first year's revenue when you handle the sale yourself. ### What you get **Revenue** Paid again on every renewal, for as long as they stay a customer. **A stronger offer** Add Buyer Intelligence to what you sell. **Enablement** Training and support to sell it. **Co-marketing** Joint webinars and campaigns. **Early access** Beta features and roadmap sessions. ### What we ask **Introductions** Introduce companies that fit who we build for. **Content** Co-create posts, events and talks. **Integrations** Build on our API if you have a product. **Feedback** Tell us what your audience needs. [Check If You Qualify](https://forms.gle/MUGceg8tkAY1mfkEA) ## Why Sellers Trust Humantic AI From our Shoutout wall - ### How Revenue Leaders and CROs Use Humantic AI to Sell Smarter Senior Executives Across Sales and Revenue Teams They say it helps them personalize outreach, build stronger buyer relationships, and turn every call into real progress. [Watch the video, What Do Top CROs Recommend for Sales Growth?, 1:54](https://www.youtube.com/watch?v=mXMNAaSwu6E) 22 Sep 2025 - ### Dave Mattson Executive Chairman, Sandler Humantic AI is a great example of AI that’s truly leapfrogged ahead. … [Watch the video, Dave Mattson, 4:00](https://www.youtube.com/watch?v=1cVo31kjvzY) 10 Feb 2025 - ### Mark Foley Vice President, Global Accounts, Sandler Mark Foley calls Humantic AI his first real exposure to AI built specifically for sales professionals. … [Watch the video, Mark Foley, 1:49](https://www.youtube.com/watch?v=E2exwIqpbgg) 2 Feb 2026 - ### Carson V. Heady Managing Director, Americas “Most prospects don’t read fluff. They decide in seconds.” Carson uses Humantic AI to strip outreach down to what buyers actually care about. … [Read the post, Carson V. Heady on LinkedIn (opens in a new tab)](https://www.linkedin.com/feed/update/urn:li:activity:7410729340449198080?commentUrn=urn%3Ali%3Acomment%3A%28activity%3A7410729340449198080%2C7415755956975738880%29&replyUrn=urn%3Ali%3Acomment%3A%28activity%3A7410729340449198080%2C7415807223441960960%29) 15 Jan 2026 [See the full wall (opens in a new tab)](https://shoutout.io/humanticai/) ## Every Deck, Demo and Proof Point Our Own Team Uses ### Documents & Decks 5 - [PDF Ideal Customer Profile Who Humantic AI is built for, and how to spot them in your own accounts.](https://drive.google.com/file/d/1zkSdxnmC6yfF7JiHtX-bnXj7__ewP-6c/view?usp=sharing) - [Deck Introduction Deck The short version of what we do and why it matters.](https://drive.google.com/file/d/1E_h3zdtwX1QByXzSdDYhsAQNpF31hcV0/view?usp=sharing) - [Deck Results Book Outcomes from teams already selling this way.](https://drive.google.com/file/d/1IMQQG3H92rchQsHxiW7mDAC8VtVd4NVn/view?usp=sharing) - [Deck Product Overview Deck The platform end to end, in one pass.](https://drive.google.com/file/d/1tRWCPtktQV_U9yR8hUlL5kQbKxKBQstB/view?usp=sharing) - [PDF One Pager Everything essential on a single page.](https://drive.google.com/file/d/1d--iDjCULecFbInWZH96N4HGdXQgQCv-/view?usp=sharing) ### Demos & Videos 6 - [Video Account Research Agent Account Intelligence in motion.](https://youtu.be/Rpt-6wwmN9c) - [Video People Research Agent People Intelligence in motion.](https://youtu.be/len993RHfXQ) - [Video Chrome Extension Setup How a rep gets running in minutes.](https://youtu.be/V8bYia4jxug) - [Video Buying Committee in Account Research Agent Seeing the whole room, not just the champion.](https://youtu.be/dOPPdcrrCgI) - [Video HumanMail Agent Personalization that is not a first-name merge tag.](https://youtu.be/3SBseQj1u68) - [Channel YouTube Channel Everything else we have filmed.](https://www.youtube.com/@humanticai) ### Interactive Demos 3 - [Storylane Account Research Agent, interactive Click through it yourself.](https://app.storylane.io/share/lu2io9jtfltz) - [Storylane Buying Committee Map, interactive Click through it yourself.](https://app.storylane.io/share/exz6wmbxcjxo) - [Storylane HumanMail Agent, interactive Click through it yourself.](https://app.storylane.io/share/9wsidbkirkdl) ### Customer Proof 2 - [Proof Wall of Fame What customers say, unedited.](https://shoutout.io/humanticai/) - [Research Indiana University, Kelley School A university partnership researching Buyer Intelligence.](https://blog.kelley.iu.edu/2023/01/26/kelleys-center-for-global-sales-leadership-partners-with-humantic-ai-to-research-impact-of-buyer-intelligence-in-sales/) ### Key Links 3 - [Pricing Humantic AI Pricing What it costs, plainly.](https://humantic.ai/pricing) - [Trial Start free trial Try it before you ever recommend it.](https://app.humantic.ai/?utm_source=website&utm_content=partner-program#/account-intelligence) - [Profile Amarpreet Kalkat, CEO Our founder, on LinkedIn.](https://www.linkedin.com/in/amarpreetkalkat/) ## FAQs - ### How much do Humantic AI partners earn? Up to 50%. Every deal you refer pays you 20% of its revenue, forever, on every renewal. If one referred deal is 30 seats or more, or $30,000 or more, you get 30% of that deal, forever. If you handle the sale yourself, you get 50% of the first year's revenue. There is no upper limit. - ### How does referral attribution work? Once your application is approved you get a personal referral link and a referral code. Share the link in your posts and messages, have a prospect enter your code at sign-up, or make a warm intro by email and include your link or code in it. Every deal that comes through you is attributed to you, and so is every renewal. - ### What does it mean to handle the sale? You run the sales conversation with the buyer yourself instead of handing the deal to our team, with our enablement and support behind you. On that deal you earn 50% of the first year's revenue. - ### Who should apply? Sales coaches and consultants, agencies, sales training firms and resellers, plus anyone who knows B2B teams that sell, market or build and fit who Humantic AI is built for. - ### Which referrals count? Companies that fit who we build for. Run the 7 fit questions on this page before you introduce someone. We check the fit before the demo, and you get paid when they buy. - ### What do partners get besides the referral fee? Sales enablement and training, co-marketing such as joint webinars and co-branded campaigns, and early access to beta features and roadmap sessions. - ### How do I apply? Fill in the short application form. It asks about your work and how you would introduce Humantic AI, and takes a few minutes. You can also write to partnerships@humantic.ai. ## Refer Companies That Fit, and Earn Up to 50% When They Buy [Check If You Qualify](https://forms.gle/MUGceg8tkAY1mfkEA) [Start free trial](https://app.humantic.ai/?utm_source=website&utm_content=partner-program#/account-intelligence) Or write to [partnerships@humantic.ai](mailto:partnerships@humantic.ai) 7 Quick Questions to See If Your Referral Is a Fit **How the score works** - **Who they are** Their role decides what you lead with, and how well it fits. *20* - **Sales or GTM team** A defined team with a pipeline target is the clearest buying signal. *20* - **Business model** B2B and B2B2C fit. Pure B2C or D2C does not. *15* - **Sales motion** Complex, outbound or enterprise sales fit best. Pure self-serve fits least. *15* - **Company size** A weighting only. A 10-person company can still be a good fit. *10* - **Industry** Software, consulting and financial services score highest. *10* - **Region** The United States first, then Canada, the UK and Europe, then India. *10* **Verdicts:** 80 and over is a Strong fit, 60 to 79 a Good fit, 40 to 59 a Possible fit, under 40 not a fit. - The first rule that matches wins, read top to bottom. - Students, professors and trades professionals are not a fit, whatever else they answer. - Coaches, trainers, consultancies and agencies are partners, so they get no customer score. - Consumer brands (B2C or D2C) are capped at 25 and never pass. - Builders count neutrally for team and sales motion, because they use MCP and API. ## Related pages - [**Sandler** Sales training partner](https://humantic.ai/sandler) - [Pricing Humantic AI Pricing What it costs, plainly.](https://humantic.ai/pricing)