--- title: "People Intelligence: People Research Agent | Humantic AI" description: "People Research Agent is people intelligence for sales: stakeholder profiles, buying committee maps and DISC do’s and don’ts for how each buyer decides." url: https://humantic.ai/people-research-agent --- > People Research Agent is people intelligence for sales: stakeholder profiles, buying committee maps and DISC do’s and don’ts for how each buyer decides. # People Research Agent: Full Profile Of Every Stakeholder, In Seconds How each buyer thinks, what they care about and what just changed, across the buying committee. [Start free trial](https://app.humantic.ai/?utm_source=website&utm_content=people-research-agent#/account-intelligence) Free for 7 days. No credit card. A walkthrough of the People Research Agent profile dashboard for a sample buyer, Megan Reyes, VP Revenue Operations at Walmart. The view zooms into each section in turn: a fun fact from her public profile (she has run the Seattle Marathon 9 times), her DISC type (Di, Dominant and Influential), 3 talking points (forecasting, rep ramp time, sales coaching), what to do and avoid on a call (lead with data, ask for 15 minutes; avoid long intros and small talk), and the buying committee, where 5 of 8 members are with you. Last come the media appearances: a podcast on YouTube, a feature in a publication such as Forbes, and a conference talk. **Customers shown:** Mitel, Wipro, Indegene, Happiest Minds, Compass UOL, Expedient - [Video](https://www.youtube.com/watch?v=l_Ws4e9cI7I) - [Video](https://www.youtube.com/watch?v=ldP_MvAjIgM) ## People Research You Can’t Get Anywhere Else ### A Proprietary AI Model 87%+ accurate on personality, where a general LLM gets 65 to 70%. That gap makes all the difference ### A Purpose-Built Harness Built for people research, not one general prompt, so every dossier comes back complete, current and sourced ### Governance Built In GDPR notices to EU residents, geofencing by region and more. LLMs have none of it ### Always-On Signals Job and role changes, champion movement, event attendance, competitor associations and more, on every stakeholder > “Understanding your prospects profile, helps you connect more quickly with the prospect by communicating in a way they prefer.” **John Michielini** Sandler Franchisee Partner ## See People Research In Action ### Try People Research for free No sign-up needed **Choose what to research** Analyze a buyer Research an account linkedin.com/in/samantha-reid Buyer Company Workday Seller Company Mitel People Research Agent · People Intelligence Get Intelligence Try: Start over People Profile Dossier Buying Committee Map *Visual: A tour of a real People Research Agent profile (Jeb Blount, CEO of Sales Gravy): a DISC profile of D 90 and I 78, what he is known for, and Do and Avoid advice for working with him.* [Open Jeb’s full profile (opens in a new tab)](https://app.humantic.ai/share/profile/Jeb-Blount-9579cf12/sales) 1. **How Jeb decides** D 90, I 78: fast and persuasive 2. **What he is known for** The most downloaded sales podcast 3. **How to work with Jeb** What to do, and what to avoid ### People Profile Dossier Jeb Blount, CEO of Sales Gravy. A real profile: who he is, how he decides and how to sell to him. Click to expand [Create your own profile (opens in a new tab)](https://app.humantic.ai/?utm_source=website&utm_content=people-research-agent#/account-intelligence) *Visual: A tour of an example People Research Agent buying committee (Walmart): who is on it with each person’s stance and DISC type, where the deal stands, and how to win over a skeptic.* 1. **Who is on the buying team** Each person’s stance and DISC type 2. **Where the deal stands** 8 of 10 are on your side 3. **How to win over a skeptic** Bring numbers and sources ### Buying Committee Map 10 buyers at Walmart, mapped for a Snowflake deal. Who can champion you, and how to win each one. Click to expand [Map your buying committee (opens in a new tab)](https://app.humantic.ai/?utm_source=website&utm_content=people-research-agent#/account-intelligence) ### Jeb Blount’s profile Close *Visual: A tour of a real People Research Agent profile (Jeb Blount, CEO of Sales Gravy): a DISC profile of D 90 and I 78, what he is known for, and Do and Avoid advice for working with him.* [Open Jeb’s full profile (opens in a new tab)](https://app.humantic.ai/share/profile/Jeb-Blount-9579cf12/sales) 1. **How Jeb decides** D 90, I 78: fast and persuasive 2. **What he is known for** The most downloaded sales podcast 3. **How to work with Jeb** What to do, and what to avoid Get a profile like this for every buyer on your deals. [Start free trial](https://app.humantic.ai/?utm_source=website&utm_content=people-research-agent#/account-intelligence) [Book a demo](https://humantic.ai/start/demo) ### Buying committee map: Walmart Close *Visual: A tour of an example People Research Agent buying committee (Walmart): who is on it with each person’s stance and DISC type, where the deal stands, and how to win over a skeptic.* 1. **Who is on the buying team** Each person’s stance and DISC type 2. **Where the deal stands** 8 of 10 are on your side 3. **How to win over a skeptic** Bring numbers and sources See every buyer on your next big deal, mapped like this. [Start free trial](https://app.humantic.ai/?utm_source=website&utm_content=people-research-agent#/account-intelligence) [Book a demo](https://humantic.ai/start/demo) [Read the full comparison report](https://humantic.ai/comparison/frontier-llms-alternative) Compare accuracy, committee maps and signals yourself [Ask Claude (opens in a new tab)](https://claude.ai/new?q=Compare%20Humantic%20AI%20People%20Research%20Agent%20(https%3A%2F%2Fhumantic.ai%2Fpeople-research-agent)%20with%20a%20general-purpose%20LLM%20for%20B2B%20buyer%20research.%20Cover%20how%20each%20predicts%20a%20buyer%27s%20DISC%20personality%20from%20public%20data%2C%20maps%20the%20buying%20committee%20on%20a%20deal%2C%20and%20keeps%20signals%20on%20each%20stakeholder%20up%20to%20date.%20Use%20https%3A%2F%2Fhumantic.ai%2Fcomparison%2Ffrontier-llms-alternative%20as%20one%20source.) ## What Customers Say About People Research Agent > “That is *scarily accurate*.” **Jonathan Buckle** Senior Vice President, Mitel ![Mitel](https://humantic.ai/v2/shared/logos/mitel.svg) [Watch the video story](https://www.youtube.com/watch?v=l_Ws4e9cI7I) > “…Most say: ‘*You nailed it*.’…” **Michael Norton** EVP Enterprise ![Sandler](https://humantic.ai/v2/shared/logos/sandler.svg) Read the full quote Show the short version [Watch the video story](https://www.youtube.com/watch?v=CxSoiMTRWCk) > “*Highly accurate* and incredibly easy to use” **Jeff Nay** Director of Training ![Sandler](https://humantic.ai/v2/shared/logos/sandler.svg) > “Totally worth it to help land *5-figure to 7-figure deals*.” **Krysten Conner** Sales Coach > “…more relevant and *more likely to get a response*…” **Kate Rance** Senior Account Executive Read the full quote Show the short version > “Humantic prepares me for *every single meeting*…” **Jeff Kirchick** VP of Sales Read the full quote Show the short version [See how accurate People Research Agent is (YouTube playlist, opens in a new tab)](https://www.youtube.com/playlist?list=PLuqhrHyvNhU4YOv-V2wU3e0D9VTl9J72w) ## People Research At Every Stage Of Your Pipeline From first research to renewal. People Research 1. - Stakeholder profiles - Their goals (OKRs) - Contact details Research and Planning 2. - Emails in their style - When to reach out Prospecting 3. - Meeting prep - Best rep for them - Reach each stakeholder Selling 4. - Your style vs theirs - Risk appetite - What they care about - What gets them to sign Negotiation and Closing 5. - Alerts on any change - Profiles of new buyers - Prep to expand Expansion and Retention [See People Research Agent on your own pipeline](https://humantic.ai/start/demo) ## How People Research Agent Stacks Up Validated accuracy, a stance for every stakeholder and signals without a prompt. As of October 2026. | Capability | ![Humantic AI](https://humantic.ai/comparison-assets/brand/logo-humantic.svg) | [Crystal Knows](https://humantic.ai/comparison/crystal-knows-alternative) | [xiQ](https://humantic.ai/comparison/xiq-alternative) | [Claude](https://humantic.ai/comparison/frontier-llms-alternative) | | --- | --- | --- | --- | --- | | Validated accuracy (87%+) | Yes | No | No | No | | Committee stance: champion to skeptic | Yes | Partial : Team profiles, not deal-level mapping | Partial : Maps the committee; no champion to skeptic stance stated | Partial : Can list a committee from a web search; no stance from champion to skeptic | | GDPR notice to the people you research | Yes | No | No | No | | Buyer Signals on each stakeholder without a prompt | Yes | No | No | No | [See the full comparison matrix →](https://humantic.ai/comparison) [Read the white paper: Humantic AI vs LLMs like Claude →](https://humantic.ai/comparison/frontier-llms-alternative#agent-pi-vs-llms) [Try People Research Agent on a deal you are working → (opens in a new tab)](https://app.humantic.ai/?utm_source=website&utm_content=people-research-agent#/account-intelligence) ## FAQs - ### What is People Intelligence, and what does People Research Agent do? People Intelligence is knowing how each buyer thinks, decides and wants to be approached, and People Research Agent delivers it. People Research Agent builds a profile of every buyer from public data: their DISC personality, communication preferences, media appearances and how to work with them, so sellers know how each person decides before the first call. - ### What are media appearances in an People Research Agent profile? Media appearances list where a buyer has spoken or been featured in public, such as a podcast on YouTube, an article in a publication like Forbes or a talk at a conference. They sit in the profile next to the fun fact, the DISC type, the talking points, the do’s and don’ts and the buying committee. Read them before a call and you can open with something the buyer has actually said, in the way they like to be spoken to. - ### What is inside an People Research Agent profile? Each profile has a DISC and Big Five read, a fun fact, talking points, do’s and don’ts for the call, media appearances, a suggested email opener and cold call script, and a confidence score with sources. The buying committee map, a shareable link, the MCP and the API come with it, plus Pi Signals (new): role and job changes, social posts and competitor mentions on the people in your deals. - ### Which personality models does People Research Agent use? People Research Agent uses both DISC and OCEAN (Big 5), across 36 derived behavioral dimensions such as influence, detail orientation and risk appetite. - ### What is a Buying Committee Map? A Buying Committee Map sorts everyone on a deal into Crusaders, Friendlies, Neutrals and Skeptics, so you protect your champions and answer the skeptics. It matters most on enterprise deals, where sellers usually reach only 3 to 5 of the people who shape the decision. - ### How accurate are People Research Agent profiles, and what if one is wrong? Every profile shows a confidence score and its sources, so you can judge how much to rely on it. If an insight looks wrong, flag it in the app and the correction feeds back into validation. - ### What is DISC Selling? DISC Selling means using a buyer’s DISC personality to decide how to approach, pitch and close them, an approach taught by [Sandler](https://humantic.ai/sandler). People Research Agent predicts the DISC profile before you ever meet the buyer. - ### Which other Humantic AI products work with People Research Agent? People Research Agent works with the other 7 Humantic AI products on one Buyer Intelligence platform: [Account Research Agent](https://humantic.ai/account-research-agent) (Account Intelligence) researches the account; [HumanMail Agent](https://humantic.ai/humanmail-agent) writes new emails and replies for the buyer; [Visitor ID](https://humantic.ai/visitor-id) (Visitor Intelligence) identifies who is on your website; [Intent Scoring](https://humantic.ai/intent-scoring) (Intent Intelligence) shows which accounts are in market; [Buyer Signals](https://humantic.ai/buyer-signals) give account and people signals and keep an Account Research Agent report current on your schedule; [Data Streams](https://humantic.ai/data-streams) are live data pipelines for jobs, tech stack changes and website visitors; and [Context Enrich](https://humantic.ai/context-enrich) adds unique buyer context to the AI you build. Humantic AI runs on 3 surfaces, the web app, the [API](https://humantic.ai/surfaces#api) and [MCP](https://humantic.ai/surfaces#mcp), and Kairos, the activation engine, puts every product inside the tools your team already uses. ## See How Your Next Buyer Decides ### Want to try it yourself? What the trial includes - All key features of People Research Agent, Account Research Agent and Visitor ID - The web app, browser extensions and MCP - 7-day free trial, no card; or 21 days with a card ### Want someone to show you? 15-minute demo - All 8 products, in one walkthrough - Shown on your own accounts [Book a demo](https://humantic.ai/start/demo) ### Want to look around first? See how Buyer Intelligence works - **4** types of Intelligence - **3** surfaces: app, API and MCP - **8** products, one buyer record [See how it works](https://humantic.ai/buyer-intelligence) - Gartner Cool Vendor - G2 Top 100, 2025 - Taught at Indiana Kelley - SOC 2 Type 2 - GDPR compliant Built for the security review: what your team adds, from CRM records to notes, stays inside your workspace. [Visit the Trust Center](https://humantic.ai/trust) ## Related pages - [Read the full comparison report](https://humantic.ai/comparison/frontier-llms-alternative) - [Crystal Knows](https://humantic.ai/comparison/crystal-knows-alternative) - [xiQ](https://humantic.ai/comparison/xiq-alternative) - [See the full comparison matrix →](https://humantic.ai/comparison) - [Sandler](https://humantic.ai/sandler) - [Account Research Agent](https://humantic.ai/account-research-agent) - [HumanMail Agent](https://humantic.ai/humanmail-agent) - [Visitor ID](https://humantic.ai/visitor-id) - [Intent Scoring](https://humantic.ai/intent-scoring) - [Buyer Signals](https://humantic.ai/buyer-signals) - [Data Streams](https://humantic.ai/data-streams) - [Context Enrich](https://humantic.ai/context-enrich) - [API](https://humantic.ai/surfaces) - [See how it works](https://humantic.ai/buyer-intelligence) - [Visit the Trust Center](https://humantic.ai/trust)