--- title: "Pricing: License, Consumption or Hybrid | Humantic AI" description: "Humantic AI has three ways to buy: a license per seat, usage-based consumption with credit packs, or hybrid, a mix of both. 7-day free trial, no card." url: https://humantic.ai/pricing --- > Humantic AI has three ways to buy: a license per seat, usage-based consumption with credit packs, or hybrid, a mix of both. 7-day free trial, no card. # Pricing with the flexibility you need. License, consumption, or both. A license costs less but is a committed spend. Consumption costs more per unit, but you never pay for shelfware. Pricing for Organizations Individuals ## License Plans For heavy users. A price per user, with monthly quotas included. - **Startup** For small startups or SMBs **$76** per user a month - **Growth** For mid-sized startups and organizations **$84** per user a month - **Enterprise** For enterprises and very large organizations [Book a demo](https://humantic.ai/start/demo) Learn more ## Credit Packs For light users. Buy credits, use them on any product, and pay only for what you run. - **$450** 5,000 credits *9¢ a credit* - **$4,000** 50,000 credits *8¢ a credit* - **$15,000** 200,000 credits *7.5¢ a credit* - **$35,000** 500,000 credits *7¢ a credit* Up to 5 million credits. Consumption users $156 a year each, counted only in months they are active. Learn more ## Hybrid Put heavy users on a license and light users on consumption, all on one account and one credit pack. - Licensed users: a plan price, quotas included - Consumption users: $156 a year each, usage from credits - One account, one shared credit pack [Book a demo](https://humantic.ai/start/demo) **Ways to buy for individuals** ## License Plans For everyday sellers. Lower price per profile, billed as a plan. - **Pro** For SMB and small-ACV sellers **$60** a month - **Expert** For mid-market+ sellers and startup founders **$72** a month - **Owner** For enterprise+ sellers and business owners **$96** a month Learn more ## Consumption Plan Pay as you go. A higher price per unit than a license, but you never pay for what you do not use. - **$50** 500 credits *10¢ a credit* - **$450** 5,000 credits *9¢ a credit* - **$4,000** 50,000 credits *8¢ a credit* Learn more ## License + Credits Your license covers what a seller needs every day. A small credit pack covers the add-ons. - Phone numbers - Signals kept running longer - Extensive profiles and reports beyond your quota See credit packs - 7-day free trial, no card - 21-day trial, card required - Pay only for successful profiles - Signals on every profile and report > “No other Sales AI tool is as useful.” **Duane Weber** Former Area VP, Sales, Expedient **Customers shown:** Mitel, Wipro, Indegene, Happiest Minds, Compass UOL, Expedient - [Video](https://www.youtube.com/watch?v=l_Ws4e9cI7I) - [Video](https://www.youtube.com/watch?v=ldP_MvAjIgM) ## What Each Plan Includes MCP and API work on every plan, and you only pay for successful profiles. ### Startup For small startups or SMBs **$76** per user a month, billed annually $380 a month for 5 users [Start your trial on this plan](https://app.humantic.ai/?name=startup&plan=monthly#/account-intelligence) Account Research Agent - 5 Quick + 1 Standard reports a month - Intelligence depth: Quick and Standard - Public data and custom data inputs - Google Drive and OneDrive integration *Coming soon* People Research Agent - 75 people profiles a month - 75 HumanMail messages a month - Personality insights - Buying committee maps - Email-based lookup - Instant DISC and Big Five profile - Profile PDF download - LinkedIn messaging support Signals - Account and people signals, on for 6 months by default, extendable Integrations - Gmail and calendar integration - LinkedIn Sales Navigator - CRM and other integrations (no automatic enrichment) Users and terms - Minimum 5 users, maximum 20 - $76 a month per additional user - $3,000 platform fee a year under 10 users, licensed and consumption together - Setup, training and support included - Standard terms - Industry-standard security and policies (SOC 2 Type II, GDPR, VAPT) Support - Account administration - Email support ### Growth For mid-sized startups and organizations **$84** per user a month, billed annually $840 a month for 10 users [Start your trial on this plan](https://app.humantic.ai/?name=growth&plan=monthly#/account-intelligence) Everything in Startup, plus Account Research Agent - 6 Quick + 2 Standard reports a month - Analysis of 3 competitors *Coming soon* - Unlimited questions *Coming soon* People Research Agent - 100 people profiles a month - 100 HumanMail messages a month - Personalized cadences - Enrichments at $0.60 or less each - Automatic enrichment in 1 CRM + 1 engagement tool - Zoom and Microsoft Teams integrations *Coming soon* Users and terms - Minimum 10 users, no maximum - $84 a month per additional user - $5,000 platform fee a year under 20 users, licensed and consumption together - $4,000 one-time setup and training - Customizable standard terms - CAIQ and SIG questionnaires Support - Onboarding and basic training - Phone support - A dedicated account manager ### Enterprise For enterprises and very large organizations **Custom** Priced for your organization From 20 users [Book a demo](https://humantic.ai/start/demo) Everything in Growth, plus Account Research Agent - 7 Quick + 2 Standard + 1 Extensive reports a month - Analysis of 5 competitors *Coming soon* - Third-party data sources - Exclusive data partners People Research Agent - 150 people profiles a month - 150 HumanMail messages a month - 2x the standard rate limits - API access - ICP and buyer persona fine-tuning - Enhanced lead scoring - Personal email lookup - Automatic enrichment in multiple tools Users and terms - Minimum 20 users, no maximum - Platform fee included - $4,000 one-time setup and training - Your MSA, accepted - Custom AI and data policy terms - Single sign-on (SAML and OAuth) Support - Advanced training and workshops > “Humantic AI is the ultimate edge for CROs” **Mohammed Aaser** Chief Strategy Officer, Domo Individual plans run on Efficiency models, and you only pay for successful profiles. ### Pro For SMB and small-ACV sellers **$60** a month, billed annually only $720 a year [Start your trial on this plan](https://app.humantic.ai/?name=pro&plan=monthly#/account-intelligence) Account Research Agent - 5 Quick reports a month - Intelligence depth: Quick - PDF exports People Research Agent - 50 people profiles a month - 50 HumanMail messages a month - Personality overview - Qualifying and prospecting tips - Email personalization - Local time of the prospect - Small talk tips - Negotiation and closing help - Planning and target-setting help - Profile sharing Signals - Account and people signals, on for 6 months by default, extendable Integrations - LinkedIn and LinkedIn Sales Navigator support - Gmail integration - Calendar integration and meeting prompts - CRM and other integrations (no automatic enrichment) Support - Email support ### Expert For mid-market+ sellers and startup founders **$72** a month, billed annually $864 a year, or $90 billed monthly [Start your trial on this plan](https://app.humantic.ai/?name=expert&plan=monthly#/account-intelligence) Everything in Pro, plus Account Research Agent - 5 Quick + 1 Standard reports a month - Intelligence depth: Quick and Standard People Research Agent - 75 people profiles a month - 75 HumanMail messages a month - Usage analytics and reply rate measurement - Buying committee maps - Bulk analysis - Email-based lookup - Hiring persona - Instant DISC and Big Five profile - Profile PDF download - Saved email templates *Coming soon* Integrations - CRM: Salesforce Classic and Lightning, HubSpot, Zoho - SEP: Outreach, Salesloft, Groove - Calendar: Google Calendar and Outlook Calendar - Zoom and Microsoft Teams *Coming soon* ### Owner For enterprise+ sellers and business owners **$96** a month, billed annually $1,152 a year, or $120 billed monthly [Start your trial on this plan](https://app.humantic.ai/?name=owner&plan=monthly#/account-intelligence) Everything in Expert, plus Account Research Agent - 6 Quick + 2 Standard reports a month - Analysis of 3 competitors *Coming soon* - Unlimited questions *Coming soon* - PPTX exports *Coming soon* - Slack and Teams *Coming soon* - CRM integration *Coming soon* People Research Agent - 100 people profiles a month - 100 HumanMail messages a month - Outlook desktop app > “Miia is fabulous. I share it with everybody” **Kate Higgins** Strategic AE, Celonis ## Credit Packs One balance for the whole organization, used on any product. Bigger packs, lower rate. Go past your pack and you keep working at its rate. - Pack 1 **5,000** credits **$450** *9¢ a credit* - Pack 2 **50,000** credits **$4,000** *8¢ a credit* - Pack 3 **200,000** credits **$15,000** *7.5¢ a credit* - Pack 4 **500,000** credits **$35,000** *7¢ a credit* - Pack 5 **1,500,000** credits **$97,500** *6.5¢ a credit* - Pack 6 **5,000,000** credits **$300,000** *6¢ a credit* [Start consumption billing](https://app.humantic.ai/?name=consumption&plan=monthly#/account-intelligence) [Start your trial](https://app.humantic.ai/#/account-intelligence) [Book a demo](https://humantic.ai/start/demo) Consumption users are $156 a year each, counted only in months they take at least one action. Their usage draws from your credit pack. ## The Consumption Plan Buy credits and use them on any product. On a license, add a small pack for phone numbers, longer signals and more. - Pack 1 **500** credits **$50** *10¢ a credit* - Pack 2 **5,000** credits **$450** *9¢ a credit* - Pack 3 **50,000** credits **$4,000** *8¢ a credit* - Pack 4 **200,000** credits **$15,000** *7.5¢ a credit* [Start on the consumption plan](https://app.humantic.ai/?name=consumption&plan=monthly#/account-intelligence) [Start your trial](https://app.humantic.ai/#/account-intelligence) ## Credits per action Same features on every model tier. Efficiency models use fewer credits. Each action shows how it is counted. Individual plans run on Efficiency models. | Action | Frontier Top-of-the-line models, for the deepest analysis | Efficiency High-quality models at a lower credit cost | | --- | --- | --- | | People Research Agent | | | | Standard people profile Counted once a year per person | 10 | 6 | | Extensive people profile Counted once a year per person | 20 | 14 | | Phone number Counted each time | 1 | 1 | | Stakeholder list (10 people)Counted each time | 2 | 2 | | Account Research Agent | | | | Quick account report Counted once a year per report | 150 | 100 | | Standard account report Counted once a year per report | 1,200 | 800 | | Extensive account report Counted once a year per report | 1,800 | 1,200 | | HumanMail Agent | | | | Personalized message Counted each time | 2 | 1 | | Visitor ID | | | | Identified website visitor Counted per identification | 3 | 3 | | On every item | | | | Signals, a month Counted by the month. Stop them and they stop counting from the next month | 2% of the item | 2% of the item | | Refresh, each Counted each time | 15% of the item | 15% of the item | **Bring your own model (BYOM)** *Coming soon* > “Humantic AI transforms sales success.” **Marc Clausen** Lead Sales Coach, IBM ## Estimate Your Cost Tell us roughly what you will run in a year. We work out the credits, the cheapest pack and what you pay. **Model tier** Frontier Efficiency People Research Agent **Standard people profiles** **Extensive people profiles** **Phone numbers** **Stakeholder lists (10 people)** Account Research Agent **Quick account reports** **Standard account reports** **Extensive account reports** HumanMail Agent **Personalized messages** Visitor ID **Identified website visitors** Refreshes **Profile refreshes** 15% of a profile's credits each **Report refreshes** 15% of a report's credits each Users **Licensed users** Heavy users, on a license you can reassign **Consumption users** Light users, $156 a year, counted by active month Plan and fees **Plan** Startup Growth Enterprise **Platform fee** **$0** **Setup and training** One time **$0** Your yearly estimate $0 Credits a year **0** Best credit pack **$0** Licensed users **$0** Consumption users **$0** Platform fee **$0** Setup and training, one time **$0** [Start your trial](https://app.humantic.ai/?name=consumption&plan=monthly#/account-intelligence) [Talk to sales](https://humantic.ai/start/demo) **Show the math** **What Do Top CROs Recommend for Sales Growth?** Sales leaders on how Buyer Intelligence changed the way they prepare for calls. > “Humantic AI’s combination of account and personality intelligence gives you both of those before the conversation starts.” **Mark Hunter** Founder and Author, The Sales Hunter An estimate, not a quote. Signals are counted for 12 months on every profile and report. Licensed users' quotas are not netted off the credits, so estimates with many licensed users run high. ## FAQs - ### How does Humantic AI pricing work? Buy by license, by consumption, or both. A license is a fixed price per user with monthly quotas included, which costs less per profile or report but is a committed spend. Consumption is a credit pack you draw down as you go: a higher price per unit, but you never pay for what you do not use. Hybrid puts both on one account. - ### Which should my organization choose? Put heavy users on a license and light users on consumption. Consumption users cost $156 a year each and draw their usage from your credit pack. Most teams run both on one account. - ### Which should I choose as an individual? Either. A Pro, Expert or Owner license covers the features a seller uses every day. Add a small credit pack for add-ons such as phone numbers or signals kept running longer, or stay on credits alone and pay only for what you use. - ### What is a credit? Credits are one balance you spend across Humantic AI: people profiles, account reports, personalized messages, phone numbers and identified website visitors. Each action has a fixed credit cost, shown in the rate card, which depends on the model tier. Only successful profiles are charged. - ### What are Frontier and Efficiency models? Frontier models are the top-of-the-line models, for the deepest analysis. Efficiency models are high-quality models at a lower credit cost. Features are the same on both. Individual plans run on Efficiency models. Bring your own model (BYOM) is coming soon. - ### What if I use more than my credit pack? You keep going. Extra credits are billed at your pack’s per-credit rate, and the estimator picks the pack that works out cheapest for you. - ### How often are signals tracked, and what does a refresh do? Signals are on for every profile and report, for 6 months by default and extendable. They cost 2% of the item’s credits a month. A refresh re-runs a profile or report to pick up new events and news, and costs 15% of the item’s credits. Quarterly or monthly refreshes are recommended. Signals are counted by the month, so if you stop them on a person or report, they stop counting from the next month. - ### How is usage measured? Each thing is counted the way you use it. People profiles and account reports count once a year each, and only successful profiles count. Messages, phone numbers, identified visitors and refreshes count each time. Signals count by the month: stop them on a person or report and they stop counting from the next month. Consumption users count by the month too, only in months they take at least one action. Licensed users are whoever you assign, and you can move a license to someone else at any time. - ### What happens to a profile or report after a year? A profile or report is active for the year it is counted. To open it, refresh it or keep its signals running in a later year, it counts again for that year. A refresh in a new year also counts it as active for that year. ## Start Free, Then Pick a Plan ### Want to try it yourself? What the trial includes - All key features of People Research Agent, Account Research Agent and Visitor ID - The web app, browser extensions and MCP - 7-day free trial, no card; or 21 days with a card ### Want someone to show you? 15-minute demo - All 8 products, in one walkthrough - Shown on your own accounts [Book a demo](https://humantic.ai/start/demo) ### Want to look around first? See how Buyer Intelligence works - **4** types of Intelligence - **3** surfaces: app, API and MCP - **8** products, one buyer record [See how it works](https://humantic.ai/buyer-intelligence) Built for the security review: what your team adds, from CRM records to notes, stays inside your workspace. [Visit the Trust Center](https://humantic.ai/trust) ## Related pages - [See how it works](https://humantic.ai/buyer-intelligence) - [Visit the Trust Center](https://humantic.ai/trust)