--- title: "AI Tools for Sales by Team | Humantic AI" description: "AI sales tools for sales, GTM engineering, marketing and product and AI teams: Humantic AI Buyer Intelligence in the app, plugins, MCP and the API." url: https://humantic.ai/solutions --- > AI sales tools for sales, GTM engineering, marketing and product and AI teams: Humantic AI Buyer Intelligence in the app, plugins, MCP and the API. Solutions # Your stack knows your side. Not the buyer’s. You have a dozen tools to save your sellers time, but your buyer is still a stranger. [Start free trial](https://app.humantic.ai/?utm_source=website&utm_content=solutions#/account-intelligence) [Book a demo](https://humantic.ai/start/demo) Free for 7 days. No credit card. [Watch how it works (YouTube playlist, opens in a new tab)](https://www.youtube.com/playlist?list=PLuqhrHyvNhU5o0WukQKD5UULE8YsVY8fs) *Visual: A diagram from the system of record to the system of interpretation. Your side: deals (Salesforce, Gong) show what was said, and reps (Salesforce, Gong) show how the rep performed. Their side: accounts (ZoomInfo, Humantic AI) show what the account wants to do, and stakeholders (LinkedIn, Humantic AI) show how this person decides.* **Customers shown:** Mitel, Wipro, Indegene, Happiest Minds, Compass UOL, Expedient - [Video](https://www.youtube.com/watch?v=l_Ws4e9cI7I) - [Video](https://www.youtube.com/watch?v=ldP_MvAjIgM) ## To Sell Is Hard. *To Buy Is Harder.* Enterprise buying committees grow bigger, more risk-averse, harder to align. Decisions have consequences. The only needle still moving: making it easy for the buyers to buy. 0 x Better results from buyer-focused initiatives The Sales Innovation Paradox 0 % of Buyer loyalty is a function of Sales experience Challenger B2B Buyer Study 0 % Revenue lift when sellers make buyers "feel" confident Gartner Research 0 % Of enterprise sellers already rely on Buyer Intelligence Gartner 2024 Seller Skills Survey That's **Buyer-First Selling**. We coined the term, and built the only platform that makes it possible. ## Every Role On Your Team, Covered Pick a role to see the jobs Humantic AI does for them. AEs BDRs Account Managers GTM Engineers Account planning Pursuit Pre-meeting prep Meetings Multi-threading Mid deal Objection handling Mid deal Buying committee approval Late stage Negotiation and closing Close Deal monitoring Always on Methodology customization Setup Event intelligence Events ### Account planning The whole pursuit in one place: what the account needs, who decides, and how you win. *Visual: An example 3-stop tour of Humantic AI for account planning: Walmart’s top priorities (Account Research Agent), then Who is on the buying team (People Research Agent), then What changed this week (Buyer Signals).* [Open the full Walmart report (opens in a new tab)](https://app.humantic.ai/share/account-intelligence/75af070f09cc7a79831a95b7a10f87d6) 1. **Walmart’s top priorities** Account Research Agent: Each one rated for fit 2. **Who is on the buying team** People Research Agent: Each person’s stance and DISC type 3. **What changed this week** Buyer Signals: Daniel Brooks was promoted - [Account Research Agent](https://humantic.ai/account-research-agent) Priorities, buying roles, tech stack, hiring and next steps, refreshed as you go - [People Research Agent](https://humantic.ai/people-research-agent) How each stakeholder decides - [Buyer Signals](https://humantic.ai/buyer-signals) What changed since you last looked ### Pre-meeting prep A brief lands in your inbox before every meeting, written for the people in the room. *Visual: An example 3-stop tour of Humantic AI for pre-meeting prep: How Jeb likes to talk (People Research Agent), then Questions to ask (Account Research Agent), then What they read on your site (Visitor ID).* [Open the full Walmart report (opens in a new tab)](https://app.humantic.ai/share/account-intelligence/75af070f09cc7a79831a95b7a10f87d6) [Open Jeb’s full profile (opens in a new tab)](https://app.humantic.ai/share/profile/Jeb-Blount-9579cf12/sales) 1. **How Jeb likes to talk** People Research Agent: D 90, I 78: fast and to the point 2. **Questions to ask** Account Research Agent: Three ready for the call 3. **What they read on your site** Visitor ID: Pricing for 66 seconds - [Account Research Agent](https://humantic.ai/account-research-agent) What the account cares about this week - [People Research Agent](https://humantic.ai/people-research-agent) How each attendee takes in information - [Visitor ID](https://humantic.ai/visitor-id) The pages they read on your site ### Multi-threading See everyone who matters on the deal, and the order to reach them. *Visual: An example 3-stop tour of Humantic AI for multi-threading: The people who decide (Account Research Agent), then How to win over a skeptic (People Research Agent), then An email for each person (HumanMail Agent).* [Open the full Walmart report (opens in a new tab)](https://app.humantic.ai/share/account-intelligence/75af070f09cc7a79831a95b7a10f87d6) 1. **The people who decide** Account Research Agent: Their role and what they want 2. **How to win over a skeptic** People Research Agent: Bring numbers and sources 3. **An email for each person** HumanMail Agent: This one is for Rachel - [Account Research Agent](https://humantic.ai/account-research-agent) Finds the key people and their buying roles - [People Research Agent](https://humantic.ai/people-research-agent) Each person’s goals and how to approach them ### Objection handling Know what is behind the pushback, and answer it the way this buyer will accept. *Visual: An example 3-stop tour of Humantic AI for objection handling: What puts him off (People Research Agent), then What works with him (People Research Agent), then Adjust the reply (HumanMail Agent).* [Open Jeb’s full profile (opens in a new tab)](https://app.humantic.ai/share/profile/Jeb-Blount-9579cf12/sales) 1. **What puts him off** People Research Agent: Apologizing, nerves, too much detail 2. **What works with him** People Research Agent: Open with your own wins 3. **Adjust the reply** HumanMail Agent: Shorter, more direct or warmer - [People Research Agent](https://humantic.ai/people-research-agent) Their goals, and how you map against them - [HumanMail Agent](https://humantic.ai/humanmail-agent) The reply, framed for them ### Buying committee approval Get every approver to yes, with the right person on your team talking to each of them. *Visual: An example 3-stop tour of Humantic AI for buying committee approval: Everyone who must say yes (People Research Agent), then Where the deal stands (People Research Agent), then Write to each approver (HumanMail Agent).* 1. **Everyone who must say yes** People Research Agent: Each person’s stance and DISC type 2. **Where the deal stands** People Research Agent: 8 of 10 are on your side 3. **Write to each approver** HumanMail Agent: Pick a person, then Draft outreach - [People Research Agent](https://humantic.ai/people-research-agent) A profile for every approver - [Account Research Agent](https://humantic.ai/account-research-agent) The full committee and their roles - [HumanMail Agent](https://humantic.ai/humanmail-agent) The case, written for each approver ### Negotiation and closing Know how each negotiator decides, so your close is precise. *Visual: An example 3-stop tour of Humantic AI for negotiation and closing: He decides fast (People Research Agent), then What closes him fast (People Research Agent), then How fast he decides (People Research Agent).* [Open Jeb’s full profile (opens in a new tab)](https://app.humantic.ai/share/profile/Jeb-Blount-9579cf12/sales) 1. **He decides fast** People Research Agent: D 90: results over process 2. **What closes him fast** People Research Agent: Trust and belief in the product 3. **How fast he decides** People Research Agent: Quickly, once he trusts the product - [People Research Agent](https://humantic.ai/people-research-agent) Where to hold firm, what to trade and how to frame the close ### Deal monitoring Hear about the reorg, the champion who left or the budget freeze the day it happens. *Visual: An example 3-stop tour of Humantic AI for deal monitoring: A key person left (Buyer Signals), then What to do next (Buyer Signals), then They are back on your site (Visitor ID).* 1. **A key person left** Buyer Signals: Brian Lewis, the CIO, is gone 2. **What to do next** Buyer Signals: A suggested step on every signal 3. **They are back on your site** Visitor ID: Pricing for 66 seconds - [Buyer Signals](https://humantic.ai/buyer-signals) Account and people signals, each with a next step - [Visitor ID](https://humantic.ai/visitor-id) When the account is on your pricing page ### Methodology customization Tell it your methodology once. Every report, brief and email follows it. *Visual: An example 3-stop tour of Humantic AI for methodology customization: Discovery questions (Account Research Agent), then Prep for each step (People Research Agent), then Emails in your style (HumanMail Agent).* [Open the full Walmart report (opens in a new tab)](https://app.humantic.ai/share/account-intelligence/75af070f09cc7a79831a95b7a10f87d6) [Open Jeb’s full profile (opens in a new tab)](https://app.humantic.ai/share/profile/Jeb-Blount-9579cf12/sales) 1. **Discovery questions** Account Research Agent: Ready in every report 2. **Prep for each step** People Research Agent: Meeting, cold call, email or closing 3. **Emails in your style** HumanMail Agent: Written for each buyer - [Account Research Agent](https://humantic.ai/account-research-agent) Account reports in your framework - [People Research Agent](https://humantic.ai/people-research-agent) Rapport and approach for each buyer - [HumanMail Agent](https://humantic.ai/humanmail-agent) Emails that follow your playbook ### Event intelligence Spot someone at a conference and know them before you walk over. *Visual: An example 3-stop tour of Humantic AI for event intelligence: Who you are about to meet (People Research Agent), then Something to talk about (People Research Agent), then The company in 5 minutes (Account Research Agent).* [Open the full Walmart report (opens in a new tab)](https://app.humantic.ai/share/account-intelligence/75af070f09cc7a79831a95b7a10f87d6) [Open Jeb’s full profile (opens in a new tab)](https://app.humantic.ai/share/profile/Jeb-Blount-9579cf12/sales) 1. **Who you are about to meet** People Research Agent: Jeb: fast and persuasive 2. **Something to talk about** People Research Agent: He hosts the top sales podcast 3. **The company in 5 minutes** Account Research Agent: Run a Quick report - [People Research Agent](https://humantic.ai/people-research-agent) Their profile in about 15 seconds - [Account Research Agent](https://humantic.ai/account-research-agent) A Quick account report in about 5 minutes List building Your list Research and prep Outreach Cold outreach personalization First touch Inbound lead follow-up Inbound Cold call prep Calls Multi-threading Accounts Handoff to AEs Handoff ### List building Upload your accounts, see who is in market, and pick who to work this week. *Visual: An example 3-stop tour of Humantic AI for list building: Accounts showing activity (Buyer Signals), then What each account researches (Intent Scoring), then Who to call first (Intent Scoring).* 1. **Accounts showing activity** Buyer Signals: 109 buyer intent signals 2. **What each account researches** Intent Scoring: Top topics, last 6 weeks 3. **Who to call first** Intent Scoring: Highest score first: 81 - [Intent Scoring](https://humantic.ai/intent-scoring) Scores every account on live intent, with a reason to reach out ### Research and prep A quick account summary and a read on every contact, so research never gets skipped. *Visual: An example 3-stop tour of Humantic AI for research and prep: What the company cares about (Account Research Agent), then How your contact thinks (People Research Agent), then What to say (People Research Agent).* [Open the full Walmart report (opens in a new tab)](https://app.humantic.ai/share/account-intelligence/75af070f09cc7a79831a95b7a10f87d6) [Open Jeb’s full profile (opens in a new tab)](https://app.humantic.ai/share/profile/Jeb-Blount-9579cf12/sales) 1. **What the company cares about** Account Research Agent: Top priorities, rated for fit 2. **How your contact thinks** People Research Agent: Jeb: fast and direct 3. **What to say** People Research Agent: Open with your own wins - [Account Research Agent](https://humantic.ai/account-research-agent) Priorities and triggers at the account - [People Research Agent](https://humantic.ai/people-research-agent) How each contact likes to be approached ### Cold outreach personalization Lead with a real trigger, then match tone and length to the person reading. *Visual: An example 3-stop tour of Humantic AI for cold outreach personalization: A reason to reach out (Buyer Signals), then How to talk to him (People Research Agent), then The email, ready to send (HumanMail Agent).* [Open Jeb’s full profile (opens in a new tab)](https://app.humantic.ai/share/profile/Jeb-Blount-9579cf12/sales) 1. **A reason to reach out** Buyer Signals: Daniel Brooks was promoted 2. **How to talk to him** People Research Agent: Confident, no slowness 3. **The email, ready to send** HumanMail Agent: It opens with Walmart’s news - [Buyer Signals](https://humantic.ai/buyer-signals) The trigger worth writing about - [People Research Agent](https://humantic.ai/people-research-agent) Tone and courtesy matched to their personality - [HumanMail Agent](https://humantic.ai/humanmail-agent) The email, written for them ### Inbound lead follow-up The moment a lead comes in, see who they are and send a reply written for them. *Visual: An example 3-stop tour of Humantic AI for inbound lead follow-up: Who just came in (Visitor ID), then What she looked at (Visitor ID), then Your first reply (HumanMail Agent).* 1. **Who just came in** Visitor ID: Megan Reyes, VP Revenue Operations 2. **What she looked at** Visitor ID: Pricing, then Account Research 3. **Your first reply** HumanMail Agent: Written in her style - [Visitor ID](https://humantic.ai/visitor-id) Who is on your site and what they read - [People Research Agent](https://humantic.ai/people-research-agent) Their profile and how to approach them - [HumanMail Agent](https://humantic.ai/humanmail-agent) A first reply in their style ### Cold call prep How to open, what to avoid and which objections to expect, in under 2 minutes. *Visual: An example 3-stop tour of Humantic AI for cold call prep: Prep for the call (People Research Agent), then How to open the call (People Research Agent), then What puts him off (People Research Agent).* [Open Jeb’s full profile (opens in a new tab)](https://app.humantic.ai/share/profile/Jeb-Blount-9579cf12/sales) 1. **Prep for the call** People Research Agent: Pick Cold call 2. **How to open the call** People Research Agent: Confident, a little informal 3. **What puts him off** People Research Agent: Apologizing, nerves, too much detail - [People Research Agent](https://humantic.ai/people-research-agent) How to speak to them and what they care about ### Multi-threading Reach 5 to 10 people at an account, each with an email of their own. *Visual: An example 3-stop tour of Humantic AI for multi-threading: People to reach (Account Research Agent), then How each one decides (People Research Agent), then An email for each person (HumanMail Agent).* [Open the full Walmart report (opens in a new tab)](https://app.humantic.ai/share/account-intelligence/75af070f09cc7a79831a95b7a10f87d6) 1. **People to reach** Account Research Agent: Their role and what they want 2. **How each one decides** People Research Agent: Stance and DISC type for each 3. **An email for each person** HumanMail Agent: This one is for Rachel - [Account Research Agent](https://humantic.ai/account-research-agent) The stakeholders and their goals - [People Research Agent](https://humantic.ai/people-research-agent) How to approach each one ### Handoff to AEs Hand the AE the meeting with the account report and every attendee profile attached. *Visual: An example 3-stop tour of Humantic AI for handoff to aes: The account, scored (Account Research Agent), then Who the AE will meet (Account Research Agent), then How to work with each one (People Research Agent).* [Open the full Walmart report (opens in a new tab)](https://app.humantic.ai/share/account-intelligence/75af070f09cc7a79831a95b7a10f87d6) [Open Jeb’s full profile (opens in a new tab)](https://app.humantic.ai/share/profile/Jeb-Blount-9579cf12/sales) 1. **The account, scored** Account Research Agent: 85, a strong fit 2. **Who the AE will meet** Account Research Agent: Their role and what they want 3. **How to work with each one** People Research Agent: What to do with Jeb - [Account Research Agent](https://humantic.ai/account-research-agent) The account report travels with the meeting - [People Research Agent](https://humantic.ai/people-research-agent) A profile for every attendee Account planning Plan Customer handoff from sales Handoff QBR prep QBR Account monitoring and renewal risk Renewal Upsell and cross-sell Expansion Event intelligence Events ### Account planning Priorities, stakeholders and whitespace in one plan that stays current. *Visual: An example 3-stop tour of Humantic AI for account planning: This year’s priorities (Account Research Agent), then The people you work with (People Research Agent), then Where they are growing (Account Research Agent).* [Open the full Walmart report (opens in a new tab)](https://app.humantic.ai/share/account-intelligence/75af070f09cc7a79831a95b7a10f87d6) 1. **This year’s priorities** Account Research Agent: Each one rated for fit 2. **The people you work with** People Research Agent: Each one’s stance and DISC type 3. **Where they are growing** Account Research Agent: Lots of data and AI hiring - [Account Research Agent](https://humantic.ai/account-research-agent) Priorities and whitespace, refreshed on demand - [People Research Agent](https://humantic.ai/people-research-agent) How each stakeholder decides ### Customer handoff from sales Start the relationship with everything sales learned: pains, challenges and goals. *Visual: An example 3-stop tour of Humantic AI for customer handoff from sales: What sales learned (Account Research Agent), then Who is who (People Research Agent), then How to work with each one (People Research Agent).* [Open the full Walmart report (opens in a new tab)](https://app.humantic.ai/share/account-intelligence/75af070f09cc7a79831a95b7a10f87d6) [Open Jeb’s full profile (opens in a new tab)](https://app.humantic.ai/share/profile/Jeb-Blount-9579cf12/sales) 1. **What sales learned** Account Research Agent: Their main problems 2. **Who is who** People Research Agent: The buying team from the deal 3. **How to work with each one** People Research Agent: What to do with Jeb - [Account Research Agent](https://humantic.ai/account-research-agent) The research from the sales cycle - [People Research Agent](https://humantic.ai/people-research-agent) Who is who, and how they decide ### QBR prep A business review that lands with every attendee, not one deck for all. *Visual: An example 3-stop tour of Humantic AI for qbr prep: Their priorities now (Account Research Agent), then Everyone in the room (People Research Agent), then What each person needs (People Research Agent).* [Open the full Walmart report (opens in a new tab)](https://app.humantic.ai/share/account-intelligence/75af070f09cc7a79831a95b7a10f87d6) 1. **Their priorities now** Account Research Agent: Open the QBR with these 2. **Everyone in the room** People Research Agent: Stance and DISC type 3. **What each person needs** People Research Agent: Brian wants numbers and sources - [Account Research Agent](https://humantic.ai/account-research-agent) Their priorities right now - [People Research Agent](https://humantic.ai/people-research-agent) What each attendee wants to see ### Account monitoring and renewal risk Watch the account move week on week, with competitor moves and leadership statements. *Visual: An example 3-stop tour of Humantic AI for account monitoring and renewal risk: Account health, week to week (Intent Scoring), then Who left (Buyer Signals), then Company news (Buyer Signals).* 1. **Account health, week to week** Intent Scoring: Holding at 81 2. **Who left** Buyer Signals: Brian Lewis left Walmart 3. **Company news** Buyer Signals: Summed up in two lines - [Intent Scoring](https://humantic.ai/intent-scoring) An account score that moves week on week - [Buyer Signals](https://humantic.ai/buyer-signals) Competitor activity and leadership statements - [People Research Agent](https://humantic.ai/people-research-agent) Who changed seats ### Upsell and cross-sell Find the next business unit or country to grow into, and the people there. *Visual: An example 3-stop tour of Humantic AI for upsell and cross-sell: A reason to expand (Buyer Signals), then Teams that are growing (Account Research Agent), then The leaders there (Account Research Agent).* [Open the full Walmart report (opens in a new tab)](https://app.humantic.ai/share/account-intelligence/75af070f09cc7a79831a95b7a10f87d6) 1. **A reason to expand** Buyer Signals: A new SVP with a bigger remit 2. **Teams that are growing** Account Research Agent: Jobs by team 3. **The leaders there** Account Research Agent: Their role and what they want - [Buyer Signals](https://humantic.ai/buyer-signals) Expansion triggers - [Account Research Agent](https://humantic.ai/account-research-agent) Reports for one country or business unit - [People Research Agent](https://humantic.ai/people-research-agent) The leaders there ### Event intelligence Meet new stakeholders at customer events already knowing them. *Visual: An example 3-stop tour of Humantic AI for event intelligence: Who is new in the room (People Research Agent), then What changed at the company (Buyer Signals), then The company in 5 minutes (Account Research Agent).* [Open the full Walmart report (opens in a new tab)](https://app.humantic.ai/share/account-intelligence/75af070f09cc7a79831a95b7a10f87d6) [Open Jeb’s full profile (opens in a new tab)](https://app.humantic.ai/share/profile/Jeb-Blount-9579cf12/sales) 1. **Who is new in the room** People Research Agent: Their profile and how they decide 2. **What changed at the company** Buyer Signals: Daniel Brooks was promoted 3. **The company in 5 minutes** Account Research Agent: Run a Quick report - [People Research Agent](https://humantic.ai/people-research-agent) Their profile in about 15 seconds - [Account Research Agent](https://humantic.ai/account-research-agent) A Quick account report in about 5 minutes Context enrichment for agents Agents CRM enrichment CRM Lead scoring and routing Routing Signal-based sequence triggers Triggers Outbound personalization at scale At scale Ongoing pursuit signals Long pursuits Data feeds for custom workflows Data ### Context enrichment for agents Give the agents you build buyer context no LLM has on its own. *Visual: An example 3-stop tour of Humantic AI for context enrichment for agents: Ask in your AI tool (Context Enrich), then It pulls Humantic AI data (Context Enrich), then The answer has buyer context (Context Enrich).* 1. **Ask in your AI tool** Context Enrich: Claude, with the Humantic AI connector 2. **It pulls Humantic AI data** Context Enrich: From the Walmart report 3. **The answer has buyer context** Context Enrich: Priorities, buyer and roles - [Context Enrich](https://humantic.ai/context-enrich) People, account and signal context, ready for agents - [People Research Agent](https://humantic.ai/people-research-agent) How each person decides - [Account Research Agent](https://humantic.ai/account-research-agent) What each account needs - [Buyer Signals](https://humantic.ai/buyer-signals) What just changed ### CRM enrichment Personality, buying role and account priorities, written into every record. *Visual: An example 3-stop tour of Humantic AI for crm enrichment: Personality for each contact (People Research Agent), then Buying role for each contact (Account Research Agent), then Account priorities (Account Research Agent).* [Open the full Walmart report (opens in a new tab)](https://app.humantic.ai/share/account-intelligence/75af070f09cc7a79831a95b7a10f87d6) [Open Jeb’s full profile (opens in a new tab)](https://app.humantic.ai/share/profile/Jeb-Blount-9579cf12/sales) 1. **Personality for each contact** People Research Agent: DISC type and scores 2. **Buying role for each contact** Account Research Agent: Economic buyer, technical buyer 3. **Account priorities** Account Research Agent: Top 3, rated for fit - [Context Enrich](https://humantic.ai/context-enrich) Fields written into HubSpot or Salesforce - [MCP and API](https://humantic.ai/surfaces#mcp) Runs on your schedule ### Lead scoring and routing Score accounts, then the leads inside them, and route the likeliest buyers first. *Visual: An example 3-stop tour of Humantic AI for lead scoring and routing: A score for each account (Intent Scoring), then What is behind the score (Buyer Signals), then Who is on your site now (Visitor ID).* 1. **A score for each account** Intent Scoring: 81 is Very Strong 2. **What is behind the score** Buyer Signals: Buyer intent, funding, news 3. **Who is on your site now** Visitor ID: Send them to a rep first - [Intent Scoring](https://humantic.ai/intent-scoring) Account scores and lead purchase likelihood - [Buyer Signals](https://humantic.ai/buyer-signals) Triggers behind each score - [Visitor ID](https://humantic.ai/visitor-id) Who is on your site - [MCP and API](https://humantic.ai/surfaces#mcp) Scores written to your CRM ### Signal-based sequence triggers Start outreach when something happens, not when the calendar says so. *Visual: An example 3-stop tour of Humantic AI for signal-based sequence triggers: Choose your trigger (Buyer Signals), then The trigger fires (Buyer Signals), then The next step (Buyer Signals).* 1. **Choose your trigger** Buyer Signals: Role change, someone left, intent 2. **The trigger fires** Buyer Signals: Daniel Brooks was promoted 3. **The next step** Buyer Signals: A suggested step and a draft - [Buyer Signals](https://humantic.ai/buyer-signals) The trigger, as it happens - [MCP and API](https://humantic.ai/surfaces#mcp) Enrolls the contact in your sequence ### Outbound personalization at scale One call from your sequencer or your own tools, and every message is written for its reader. *Visual: An example 3-stop tour of Humantic AI for outbound personalization at scale: A trigger for each contact (Buyer Signals), then One email per person (HumanMail Agent), then Adjust the tone (HumanMail Agent).* 1. **A trigger for each contact** Buyer Signals: Their latest signal 2. **One email per person** HumanMail Agent: Written for how they read 3. **Adjust the tone** HumanMail Agent: Shorter, more direct or warmer - [HumanMail Agent](https://humantic.ai/humanmail-agent) A personalization endpoint you call per contact - [Buyer Signals](https://humantic.ai/buyer-signals) The trigger inside each message ### Ongoing pursuit signals For pursuits that run for months, signals arrive on their own and wake up quiet accounts. *Visual: An example 3-stop tour of Humantic AI for ongoing pursuit signals: Every account, watched (Buyer Signals), then A quiet account wakes up (Buyer Signals), then What to do next (Buyer Signals).* 1. **Every account, watched** Buyer Signals: 375 signals, by type 2. **A quiet account wakes up** Buyer Signals: Interest jumped to 81 3. **What to do next** Buyer Signals: A suggested step on every signal - [Buyer Signals](https://humantic.ai/buyer-signals) Account and people signals, as they happen - [Data Streams](https://humantic.ai/data-streams) Into your CRM, Slack or workflows ### Data feeds for custom workflows Complete data of one type, as a live feed into your warehouse or CRM. *Visual: An example 3-stop tour of Humantic AI for data feeds for custom workflows: Job postings, as a live feed (Data Streams), then Each new posting (Data Streams), then Tech stack data too (Account Research Agent).* [Open the full Walmart report (opens in a new tab)](https://app.humantic.ai/share/account-intelligence/75af070f09cc7a79831a95b7a10f87d6) 1. **Job postings, as a live feed** Data Streams: 38 new at Walmart this week 2. **Each new posting** Data Streams: Title, team, place and date 3. **Tech stack data too** Account Research Agent: CRM, data and cloud tools - [Data Streams](https://humantic.ai/data-streams) Job postings today, Projects coming soon - [MCP and API](https://humantic.ai/surfaces#mcp) Delivered by webhook or MCP ## What sales leaders say > “Without a doubt, I would *invest in Miia*” **Donna Cecchini** Vice President ![Sandler](https://humantic.ai/v2/shared/logos/sandler.svg) [Watch the video story](https://www.youtube.com/watch?v=yhBvODSWUFg) > “That is *scarily accurate*.” **Jonathan Buckle** Senior Vice President, Mitel ![Mitel](https://humantic.ai/v2/shared/logos/mitel.svg) [Watch the video story](https://www.youtube.com/watch?v=l_Ws4e9cI7I) > “…to not only power *human connection*…” **Christopher Basile** VP Inside Sales and Contact Center Operations Read the full quote Show the short version ## How Humantic AI Delivers, Stage By Stage Every module behind every stage of the deal, and what you get out of it. 1. Every insight on the account 2. The right trigger, a human message 3. Know stakeholder wants and account needs 4. Read people emotions, understand account risks 5. Every change, before the renewal - [Intent Scoring](https://humantic.ai/intent-scoring) - [Account Research Agent](https://humantic.ai/account-research-agent) - [People Research Agent](https://humantic.ai/people-research-agent) - [HumanMail Agent](https://humantic.ai/humanmail-agent) - [Visitor ID](https://humantic.ai/visitor-id) - [Buyer Signals](https://humantic.ai/buyer-signals) 1. **Logos shown:** Intent Scoring:, People Research Agent:, Account Research Agent:, Buyer Signals: - Account scoring - Stakeholder profiles - Their goals - Priorities and pains - Account plan - Right triggers Every insight on the account Research and Planning 2. **Logos shown:** Buyer Signals:, HumanMail Agent:, Visitor ID:, People Research Agent:, Account Research Agent: - Reasons to reach out - Personal emails - Who is engaging - DISC-based openers - Talking points The right trigger, a human message Prospecting 3. - Pre-call prep - Custom demo prep - Buyer activity - Deal updates Know stakeholder wants and account needs Selling 4. - Buying committee - Needs and wants - Pains and challenges Read people emotions, understand account risks Negotiation and Closing 5. - Stakeholder changes - Account news - Expansion interest - New-buyer profiles - Updated reports Every change, before the renewal Retention and Expansion ## Right Where Your Sales Team Works Set it up once. Then it comes to you, in the tools your sellers already use. - ### Web app Your home base for every account and buyer. [app.humantic.ai](https://app.humantic.ai/) - ### AI assistants Use it in your favorite LLM. **Customers shown:** Install: ChatGPT, Install: Claude, Install: Gemini, Install: Copilot [ChatGPT](https://chatgpt.com/plugins/plugin_asdk_app_6a69afebc7dc81919260c3ae00281a54) [Claude](https://mcp.humantic.ai/#quickstart) [Gemini](https://humantic.ai/surfaces#mcp) [Copilot](https://marketplace.microsoft.com/en-us/product/wa200012470) - ### Browser extensions Get it right where you are: LinkedIn, your CRM, your inbox. **Customers shown:** Install: Chrome, Install: Firefox, Install: Edge [Chrome](https://chromewebstore.google.com/detail/humantic-ai/iklikkgplppchknjhfkmkjnnopomaifc) [Firefox](https://addons.mozilla.org/en-US/firefox/addon/humantic-ai/) [Edge](https://chromewebstore.google.com/detail/humantic-ai/iklikkgplppchknjhfkmkjnnopomaifc) - ### SEPs and CRMs Natively inside the tools you sequence and log in. **Customers shown:** Connect: Salesloft, Connect: Outreach, Connect: HubSpot, Connect: Salesforce [Salesloft](https://humantic.ai/surfaces#components) [Outreach](https://humantic.ai/surfaces#components) [HubSpot](https://humantic.ai/surfaces#components) [Salesforce](https://humantic.ai/surfaces#components) \* Click or tap a logo to install or connect it. ## Training From The Sales Excellence Council Legendary sales leaders train your team on how to use Humantic AI everywhere they sell. - **Barry Sowerwine** Connection - **Heather Murray** AI adoption - **Marc Clausen** Big deal selling - **Mark Hunter** Prospecting - **Scott Gillum** ABM Deal Coaching Workshops Methodology Training Executive Briefings [Meet the Council](https://humantic.ai/sales-excellence-council) **How does Humantic AI compare for sales teams?** Side by side with the tools teams weigh it against. [See the comparisons](https://humantic.ai/comparison) ## One Vendor, Without Losing Best In Class All-in-ones are one vendor, but shallow. Best-in-class point tools mean five vendors. We do only buyer Intelligence, and do it better than anyone. The All-In-Ones ### Everything in one place. Best at nothing. ZoomInfo · Gong · Agentforce Everything under one login, best at nothing. Seat-based contracts for a suite your team half-uses. You trade sales effectiveness for ops convenience. State-of-the-art, nowhere. **The Trade-off:** breadth you pay for, depth you don’t get Humantic AI ### State-of-the-art intelligence, without the sprawl Just the right width: every buyer intelligence your deal needs. Full depth: best-in-class at each, powered by exclusive data no one else has. And both Build and Buy out of the box: the Humantic application for your sellers, MCP and API for your agents, or both. **The Trade-off:** No trade-off. That is the point. The Point Solutions ### Deep at one sliver. Sprawl at five. Databook · OrbitShift · Crystal · xiQ Deep at one thing each. But now you’re running five contracts and five tools that don’t talk to each other. Your intelligence stays fragmented exactly where it should compound. **The Trade-off:** depth in silos, sprawl in your stack One platform. Four line items retired. - **Account research** Databook, Draup - **Personality AI** Crystal, xiQ - **Intent** 6sense, Demandbase - **Visitor ID** RB2B, Clearbit ## FAQs - ### What is Sales Intelligence? Sales Intelligence is the company and contact data that tells a sales team who to reach. Buyer Intelligence adds what each account cares about right now and how each person on the buying committee decides. Humantic AI, which coined the term Buyer Intelligence, is a Buyer Intelligence platform for sales teams: Account, People, Visitor and Intent Intelligence in one place. Sales Intelligence brings you to the door. Buyer Intelligence brings you through it. - ### Which AI tools for sales does Humantic AI work inside? The Humantic AI web app, browser extensions for Chrome, Firefox and Edge, the Outlook desktop app, and plugins for ChatGPT and Microsoft Copilot, and a custom connector for Claude. It also works with Salesforce, HubSpot, Freshsales, Outreach, Salesloft, Gmail, Outlook and Google Calendar. - ### Does Humantic AI replace my CRM or sales engagement tool? No. Systems of record store what happened. Systems of Intelligence explain what to do next. Humantic AI sits next to your CRM and sequencing tools and adds the buyer side: the account’s priorities and how each stakeholder decides. - ### How long does setup take? Basic setup, the browser extension plus the dashboard, takes about two minutes. Enterprise rollouts with CRM integration, SSO and role mapping usually take a few days. - ### What results do sales teams see? Customers report a 109% increase in pipeline, a 16.2% lift in closed revenue and 36% faster deal velocity. Customers include NextEra Energy, Mitel, Wipro, Sandler, Indegene and Happiest Minds. [Read the customer case studies](https://humantic.ai/library/case-studies). - ### What are the best AI tools for enterprise sales teams? Humantic AI is a Buyer Intelligence platform with eight AI tools for enterprise sales teams. Account Research Agent researches the account, People Research Agent profiles each buyer, HumanMail Agent writes the email, Visitor ID shows who is on your website, Intent Scoring shows which accounts are in market and Buyer Signals keep each account current. [See every product](https://humantic.ai/products). ## Pick Your Team and Start on Real Accounts ### Want to try it yourself? What the trial includes - All key features of People Research Agent, Account Research Agent and Visitor ID - The web app, browser extensions and MCP - 7-day free trial, no card; or 21 days with a card ### Want someone to show you? 15-minute demo - All 8 products, in one walkthrough - Shown on your own accounts [Book a demo](https://humantic.ai/start/demo) ### Want to look around first? See how Buyer Intelligence works - **4** types of Intelligence - **3** surfaces: app, API and MCP - **8** products, one buyer record [See how it works](https://humantic.ai/buyer-intelligence) - Gartner Cool Vendor - G2 Top 100, 2025 - Taught at Indiana Kelley - SOC 2 Type 2 - GDPR compliant Built for the security review: what your team adds, from CRM records to notes, stays inside your workspace. [Visit the Trust Center](https://humantic.ai/trust) ## Related pages - [Account Research Agent](https://humantic.ai/account-research-agent) - [People Research Agent](https://humantic.ai/people-research-agent) - [Buyer Signals](https://humantic.ai/buyer-signals) - [Visitor ID](https://humantic.ai/visitor-id) - [HumanMail Agent](https://humantic.ai/humanmail-agent) - [Intent Scoring](https://humantic.ai/intent-scoring) - [Context Enrich](https://humantic.ai/context-enrich) - [MCP and API](https://humantic.ai/surfaces) - [Data Streams](https://humantic.ai/data-streams) - [Meet the Council](https://humantic.ai/sales-excellence-council) - [See the comparisons](https://humantic.ai/comparison) - [Read the customer case studies](https://humantic.ai/library/case-studies) - [See every product](https://humantic.ai/products) - [See how it works](https://humantic.ai/buyer-intelligence) - [Visit the Trust Center](https://humantic.ai/trust)