---
title: "Buyer Intelligence API and MCP for GTM | Humantic AI"
description: "A Buyer Intelligence API and MCP server for GTM engineers and RevOps: People and Account Research Agent data and Buyer Signals in your CRM, scoring and agents."
url: https://humantic.ai/solutions/gtm-engineering
---

> A Buyer Intelligence API and MCP server for GTM engineers and RevOps: People and Account Research Agent data and Buyer Signals in your CRM, scoring and agents.

# Buyer context, without the sprawl.

Context your agents and data can’t get anywhere else, so what you build has alpha over what everyone else builds.

[Start free trial](https://app.humantic.ai/?utm_source=website&utm_content=solutions-gtm-engineering#/account-intelligence) [Book a demo](https://humantic.ai/start/demo)

Free for 7 days. No credit card. [Watch how it works (YouTube playlist, opens in a new tab)](https://www.youtube.com/playlist?list=PLuqhrHyvNhU5o0WukQKD5UULE8YsVY8fs)

*Visual: A diagram of your context graph: context from internal data (CRM, Slack, email, calls), context from external data (data you buy, general LLMs) and unique buyer context from Humantic AI.*

**Customers shown:** Mitel, Wipro, Indegene, Happiest Minds, Compass UOL, Expedient

- [Video](https://www.youtube.com/watch?v=l_Ws4e9cI7I)
- [Video](https://www.youtube.com/watch?v=ldP_MvAjIgM)

## Use Cases For GTM Engineers

Buyer Intelligence as a layer in the systems you build. Pick a job to see it run.

**Pick a role**

GTM Engineers

Context enrichment for agents Agents CRM enrichment CRM Lead scoring and routing Routing Signal-based sequence triggers Triggers Outbound personalization at scale At scale Ongoing pursuit signals Long pursuits Data feeds for custom workflows Data

### Context enrichment for agents

Give the agents you build buyer context no LLM has on its own.

*Visual: An example 3-stop tour of Humantic AI for context enrichment for agents: Ask in your AI tool (Context Enrich), then It pulls Humantic AI data (Context Enrich), then The answer has buyer context (Context Enrich).*

1. **Ask in your AI tool** Context Enrich: Claude, with the Humantic AI connector
2. **It pulls Humantic AI data** Context Enrich: From the Walmart report
3. **The answer has buyer context** Context Enrich: Priorities, buyer and roles

- [Context Enrich](https://humantic.ai/context-enrich) People, account and signal context, ready for agents
- [People Research Agent](https://humantic.ai/people-research-agent) How each person decides
- [Account Research Agent](https://humantic.ai/account-research-agent) What each account needs
- [Buyer Signals](https://humantic.ai/buyer-signals) What just changed

### CRM enrichment

Personality, buying role and account priorities, written into every record.

*Visual: An example 3-stop tour of Humantic AI for crm enrichment: Personality for each contact (People Research Agent), then Buying role for each contact (Account Research Agent), then Account priorities (Account Research Agent).*

[Open the full Walmart report (opens in a new tab)](https://app.humantic.ai/share/account-intelligence/75af070f09cc7a79831a95b7a10f87d6) [Open Jeb’s full profile (opens in a new tab)](https://app.humantic.ai/share/profile/Jeb-Blount-9579cf12/sales)

1. **Personality for each contact** People Research Agent: DISC type and scores
2. **Buying role for each contact** Account Research Agent: Economic buyer, technical buyer
3. **Account priorities** Account Research Agent: Top 3, rated for fit

- [Context Enrich](https://humantic.ai/context-enrich) Fields written into HubSpot or Salesforce
- [MCP and API](https://humantic.ai/surfaces#mcp) Runs on your schedule

### Lead scoring and routing

Score accounts, then the leads inside them, and route the likeliest buyers first.

*Visual: An example 3-stop tour of Humantic AI for lead scoring and routing: A score for each account (Intent Scoring), then What is behind the score (Buyer Signals), then Who is on your site now (Visitor ID).*

1. **A score for each account** Intent Scoring: 81 is Very Strong
2. **What is behind the score** Buyer Signals: Buyer intent, funding, news
3. **Who is on your site now** Visitor ID: Send them to a rep first

- [Intent Scoring](https://humantic.ai/intent-scoring) Account scores and lead purchase likelihood
- [Buyer Signals](https://humantic.ai/buyer-signals) Triggers behind each score
- [Visitor ID](https://humantic.ai/visitor-id) Who is on your site
- [MCP and API](https://humantic.ai/surfaces#mcp) Scores written to your CRM

### Signal-based sequence triggers

Start outreach when something happens, not when the calendar says so.

*Visual: An example 3-stop tour of Humantic AI for signal-based sequence triggers: Choose your trigger (Buyer Signals), then The trigger fires (Buyer Signals), then The next step (Buyer Signals).*

1. **Choose your trigger** Buyer Signals: Role change, someone left, intent
2. **The trigger fires** Buyer Signals: Daniel Brooks was promoted
3. **The next step** Buyer Signals: A suggested step and a draft

- [Buyer Signals](https://humantic.ai/buyer-signals) The trigger, as it happens
- [MCP and API](https://humantic.ai/surfaces#mcp) Enrolls the contact in your sequence

### Outbound personalization at scale

One call from your sequencer or your own tools, and every message is written for its reader.

*Visual: An example 3-stop tour of Humantic AI for outbound personalization at scale: A trigger for each contact (Buyer Signals), then One email per person (HumanMail Agent), then Adjust the tone (HumanMail Agent).*

1. **A trigger for each contact** Buyer Signals: Their latest signal
2. **One email per person** HumanMail Agent: Written for how they read
3. **Adjust the tone** HumanMail Agent: Shorter, more direct or warmer

- [HumanMail Agent](https://humantic.ai/humanmail-agent) A personalization endpoint you call per contact
- [Buyer Signals](https://humantic.ai/buyer-signals) The trigger inside each message

### Ongoing pursuit signals

For pursuits that run for months, signals arrive on their own and wake up quiet accounts.

*Visual: An example 3-stop tour of Humantic AI for ongoing pursuit signals: Every account, watched (Buyer Signals), then A quiet account wakes up (Buyer Signals), then What to do next (Buyer Signals).*

1. **Every account, watched** Buyer Signals: 375 signals, by type
2. **A quiet account wakes up** Buyer Signals: Interest jumped to 81
3. **What to do next** Buyer Signals: A suggested step on every signal

- [Buyer Signals](https://humantic.ai/buyer-signals) Account and people signals, as they happen
- [Data Streams](https://humantic.ai/data-streams) Into your CRM, Slack or workflows

### Data feeds for custom workflows

Complete data of one type, as a live feed into your warehouse or CRM.

*Visual: An example 3-stop tour of Humantic AI for data feeds for custom workflows: Job postings, as a live feed (Data Streams), then Each new posting (Data Streams), then Tech stack data too (Account Research Agent).*

[Open the full Walmart report (opens in a new tab)](https://app.humantic.ai/share/account-intelligence/75af070f09cc7a79831a95b7a10f87d6)

1. **Job postings, as a live feed** Data Streams: 38 new at Walmart this week
2. **Each new posting** Data Streams: Title, team, place and date
3. **Tech stack data too** Account Research Agent: CRM, data and cloud tools

- [Data Streams](https://humantic.ai/data-streams) Job postings today, Projects coming soon
- [MCP and API](https://humantic.ai/surfaces#mcp) Delivered by webhook or MCP

## One Layer For Every GTM Workflow

Pick a workflow to see what Humantic AI adds to it.

Sales BD Context Enrichment Data Enrichment

For Sellers

### Every Insight Your Sellers Need, Where They Work.

Account research, personality and live signals for every buyer, in the CRM, inbox, browser and AI assistant your sellers already use. You set it up once.

- Account and People Research Agents
- In the CRM, inbox, browser and LLM
- One setup, every rep

[See it for sales teams](https://humantic.ai/solutions/sales)

*Visual: An example 3-stop tour of Humantic AI for for sellers: How the buyer decides (People Research Agent), then How to work with him (People Research Agent), then What changed this week (Buyer Signals).*

[Open Jeb’s full profile (opens in a new tab)](https://app.humantic.ai/share/profile/Jeb-Blount-9579cf12/sales)

1. **How the buyer decides** People Research Agent: Jeb is a DI: fast and persuasive
2. **How to work with him** People Research Agent: What to do and what to avoid
3. **What changed this week** Buyer Signals: Daniel Brooks was promoted

For Business Development

### Every Signal, Then An Email That Sounds Human.

Visitor ID, Intent Scoring and Buyer Signals tell your BDRs who to reach and why now. HumanMail Agent writes the first touch in each buyer’s own style.

- Visitor ID and Intent Scoring
- Buyer Signals on every account
- Human-sounding emails from HumanMail Agent

[See it for BDRs](https://humantic.ai/start/bdr)

*Visual: An example 3-stop tour of Humantic AI for for business development: Who buys at Walmart (Account Research Agent), then Each person on the committee (People Research Agent), then Where the deal stands (People Research Agent).*

[Open the full Walmart report (opens in a new tab)](https://app.humantic.ai/share/account-intelligence/75af070f09cc7a79831a95b7a10f87d6)

1. **Who buys at Walmart** Account Research Agent: The CFO, the CTO and 4 more
2. **Each person on the committee** People Research Agent: Their stance and DISC type
3. **Where the deal stands** People Research Agent: 8 of 10 are on your side

Context Enrichment

### Give Your Agents The Buyer Context They Miss.

Your agents call Humantic AI through MCP or the API and get each buyer’s personality, priorities, account research and live signals before they write or act.

- Agents, copilots and AI SDRs
- Over MCP or the API
- People, accounts, signals, visitors and intent

[See Context Enrich](https://humantic.ai/context-enrich)

*Visual: An example 3-stop tour of Humantic AI for context enrichment: Your agent asks (Context Enrich), then Humantic AI answers (Context Enrich), then Buyer context to act on (Context Enrich).*

1. **Your agent asks** Context Enrich: Through the Humantic AI MCP
2. **Humantic AI answers** Context Enrich: From the Walmart report
3. **Buyer context to act on** Context Enrich: Priorities, buyer and roles

Data Enrichment

### Fill Every Row With Buyer Intelligence.

Personality, buying role, account priorities, intent and signals, written into the fields your CRM and SEPs already use, row by row.

- Salesforce and HubSpot
- Outreach and Salesloft
- Scores and routing

[See the data enrichment use case](https://humantic.ai/use-cases#data-enrichment)

*Visual: An example 3-stop tour of Humantic AI for data enrichment: Who each contact is (People Research Agent), then Their DISC type (People Research Agent), then Where they show up (People Research Agent).*

[Open Jeb’s full profile (opens in a new tab)](https://app.humantic.ai/share/profile/Jeb-Blount-9579cf12/sales)

1. **Who each contact is** People Research Agent: A public overview, from public sources
2. **Their DISC type** People Research Agent: D 90, I 78, with a confidence score
3. **Where they show up** People Research Agent: 17 recent media appearances

## What You Get With Humantic AI, And Nowhere Else

Unique context comes from a proprietary model and harnesses purpose-built for GTM, not from the same LLM everyone uses.

1. 1
   ### A Proprietary AI Model
   Personality prediction builds a profile of every buyer: context you don’t get anywhere else
2. 2
   ### Purpose-Built Harnesses
   Account and people research harnesses make sure every piece of context is reliable and trustworthy
3. 3
   ### Signals Built For Tech Selling
   Ongoing account and people signals from public and private data, hard to track any other way
4. 4
   ### Private Data Sets
   Stakeholder, intent, hiring and tech stack data that general models never see

**Works with:** Outlook, Google Calendar, Gmail, HubSpot, Salesforce, LinkedIn, Slack, Outreach, Microsoft Teams, Chrome, Firefox, Microsoft Edge

## Adoption That You Can Take Pride In

Your sellers actually use this. Why? Because there’s no new tool to adopt.

72%+

Adoption rate\*

\*Based on current Humantic AI usage data

[Because it works where they already work](https://humantic.ai/surfaces#components)

## Build It, Roll It Out, Or Both

In a rush? Roll out the off-the-shelf app. Want your own? Build on the MCP and API. Or mix the two. Your RevOps team gets both options.

[**Build** On the MCP and API](https://api.humantic.ai/) [**Roll it out** The off-the-shelf app](https://humantic.ai/products) [**Both** Build some, roll out the rest](https://humantic.ai/context-enrich#developers)

## One Vendor, Without Losing Best In Class

All-in-ones are one vendor, but shallow. Best-in-class point tools mean five vendors. We do only buyer Intelligence, and do it better than anyone.

The All-In-Ones

### Everything in one place. Best at nothing.

ZoomInfo · Gong · Agentforce

Everything under one login, best at nothing. Seat-based contracts for a suite your team half-uses. You trade sales effectiveness for ops convenience. State-of-the-art, nowhere.

**The Trade-off:** breadth you pay for, depth you don’t get

Humantic AI

### State-of-the-art intelligence, without the sprawl

Just the right width: every buyer intelligence your deal needs. Full depth: best-in-class at each, powered by exclusive data no one else has. And both Build and Buy out of the box: the Humantic application for your sellers, MCP and API for your agents, or both.

**The Trade-off:** No trade-off. That is the point.

The Point Solutions

### Deep at one sliver. Sprawl at five.

Databook · OrbitShift · Crystal · xiQ

Deep at one thing each. But now you’re running five contracts and five tools that don’t talk to each other. Your intelligence stays fragmented exactly where it should compound.

**The Trade-off:** depth in silos, sprawl in your stack

One platform. Four line items retired.

- **Account research** Databook, Draup
- **Personality AI** Crystal, xiQ
- **Intent** 6sense, Demandbase
- **Visitor ID** RB2B, Clearbit

## FAQs

- ### What is a Buyer Intelligence API?
  An API that returns what you need to know about a buyer. Humantic AI’s returns People Research Agent profiles (DISC and Big Five, with a confidence score and sources) from a LinkedIn URL, a work email or text. Account Research Agent account reports, Buyer Signals and personalized messages are available as MCP tools. The API docs are at api.humantic.ai.
- ### What is the Humantic AI MCP server?
  An MCP server at mcp.humantic.ai with 13 tools for People Research Agent profiles, Account Research Agent account reports, Buyer Signals and personalized outreach. Add https://mcp.humantic.ai/mcp to ChatGPT, Claude, Gemini, Copilot, Claude Code, Cursor, Windsurf, Cline or Codex and sign in with your Humantic AI account.
- ### Can Humantic AI data go back into my CRM?
  Yes. Native integrations with Salesforce, HubSpot and Freshsales put insights inside the record and push profile data back into your sales systems. For custom fields and workflows, call the API from your own pipeline.
- ### Which use cases do GTM engineers run first?
  Data enrichment (buyer and Account Intelligence in your CRM), account scoring (rank accounts by fit, intent and timing) and the context graph (buyer context for your AI agents). Each has a ready prompt on the use cases page.
- ### Do I need a Humantic AI account?
  Yes. The MCP server and the API both run on your Humantic AI account. You can start a free trial.

## Pipe Buyer Intelligence into Your Stack

### Want to try it yourself?

What the trial includes

- All key features of People Research Agent, Account Research Agent and Visitor ID
- The web app, browser extensions and MCP
- 7-day free trial, no card; or 21 days with a card

### Want someone to show you?

15-minute demo

- All 8 products, in one walkthrough
- Shown on your own accounts

[Book a demo](https://humantic.ai/start/demo)

### Want to look around first?

See how Buyer Intelligence works

- **4** types of Intelligence
- **3** surfaces: app, API and MCP
- **8** products, one buyer record

[See how it works](https://humantic.ai/buyer-intelligence)

- Gartner Cool Vendor
- G2 Top 100, 2025
- Taught at Indiana Kelley
- SOC 2 Type 2
- GDPR compliant

Built for the security review: what your team adds, from CRM records to notes, stays inside your workspace. [Visit the Trust Center](https://humantic.ai/trust)

## Related pages

- [Context Enrich](https://humantic.ai/context-enrich)
- [People Research Agent](https://humantic.ai/people-research-agent)
- [Account Research Agent](https://humantic.ai/account-research-agent)
- [Buyer Signals](https://humantic.ai/buyer-signals)
- [MCP and API](https://humantic.ai/surfaces)
- [Intent Scoring](https://humantic.ai/intent-scoring)
- [Visitor ID](https://humantic.ai/visitor-id)
- [HumanMail Agent](https://humantic.ai/humanmail-agent)
- [Data Streams](https://humantic.ai/data-streams)
- [See it for sales teams](https://humantic.ai/solutions/sales)
- [See it for BDRs](https://humantic.ai/start/bdr)
- [See the data enrichment use case](https://humantic.ai/use-cases)
- [**Roll it out** The off-the-shelf app](https://humantic.ai/products)
- [See how it works](https://humantic.ai/buyer-intelligence)
- [Visit the Trust Center](https://humantic.ai/trust)