--- title: "Account Intelligence for ABM Marketing | Humantic AI" description: "Account Intelligence for ABM: Visitor ID shows who is on your site, Intent Scoring who is in market, and People Research Agent how each buyer decides." url: https://humantic.ai/solutions/marketing --- > Account Intelligence for ABM: Visitor ID shows who is on your site, Intent Scoring who is in market, and People Research Agent how each buyer decides. # Buyer insights, unlocked for marketing. Break the silo between sales and marketing, so every insight about the buyer travels across both teams. [Start free trial](https://app.humantic.ai/?utm_source=website&utm_content=solutions-marketing#/account-intelligence) [Book a demo](https://humantic.ai/start/demo) Free for 7 days. No credit card. [Watch how it works (YouTube playlist, opens in a new tab)](https://www.youtube.com/playlist?list=PLuqhrHyvNhU5o0WukQKD5UULE8YsVY8fs) *Visual: A card for Walmart, a target account: Intent Scoring Very strong (data cloud, data warehousing, data sharing); Visitor ID shows Ryan Brooks, VP Sales Operations, on your site now reading /pricing; People Research Agent shows the buying committee and how each one decides. One view for Marketing and Sales.* **Customers shown:** Mitel, Wipro, Indegene, Happiest Minds, Compass UOL, Expedient - [Video](https://www.youtube.com/watch?v=l_Ws4e9cI7I) - [Video](https://www.youtube.com/watch?v=ldP_MvAjIgM) ## Every Marketing Team, Covered Pick a team to see the jobs Humantic AI does for it. ABM Lead Gen Pre-Sales Target account selection Targets Account-based campaigns and one-to-one personalization Campaigns Account engagement tracking Engagement Account handoff to sales Handoff Tier-1 account planning Tier 1 ### Target account selection Put the accounts that are in market into the program, not just the ones that fit. *Visual: An example 3-stop tour of Humantic AI for target account selection: What accounts are researching (Intent Scoring), then Who is in market (Intent Scoring), then Why they are in market (Buyer Signals).* 1. **What accounts are researching** Intent Scoring: Top topics, last 6 weeks 2. **Who is in market** Intent Scoring: 81, then 77 and 73 3. **Why they are in market** Buyer Signals: Buyer intent, funding, news - [Intent Scoring](https://humantic.ai/intent-scoring) Intent scores across your target list - [Buyer Signals](https://humantic.ai/buyer-signals) Why each account is in market ### Account-based campaigns and one-to-one personalization Each account’s pains plus each person’s profile, in emails only they could receive. *Visual: An example 3-stop tour of Humantic AI for account-based campaigns and one-to-one personalization: Each account’s problems (Account Research Agent), then Everyone on the buying team (People Research Agent), then An email for each person (HumanMail Agent).* [Open the full Walmart report (opens in a new tab)](https://app.humantic.ai/share/account-intelligence/75af070f09cc7a79831a95b7a10f87d6) 1. **Each account’s problems** Account Research Agent: Data across clouds, unclear owners 2. **Everyone on the buying team** People Research Agent: 10 people, one map 3. **An email for each person** HumanMail Agent: About their role and their problem - [Account Research Agent](https://humantic.ai/account-research-agent) Each account’s pains and challenges - [People Research Agent](https://humantic.ai/people-research-agent) Each person’s profile - [HumanMail Agent](https://humantic.ai/humanmail-agent) Emails for every person on the committee - [Context Enrich](https://humantic.ai/context-enrich) The data, inside your marketing stack ### Account engagement tracking See which target accounts visit your site and what they research. *Visual: An example 3-stop tour of Humantic AI for account engagement tracking: Target accounts on your site (Visitor ID), then The person who visited (Visitor ID), then What they read (Visitor ID).* 1. **Target accounts on your site** Visitor ID: Walmart, Costco and more 2. **The person who visited** Visitor ID: Megan Reyes, VP Revenue Operations 3. **What they read** Visitor ID: Pricing and Account Research - [Visitor ID](https://humantic.ai/visitor-id) Visiting accounts and the pages they read ### Account handoff to sales Send engaged accounts to sales with the score, research and profiles attached. *Visual: An example 3-stop tour of Humantic AI for account handoff to sales: The account’s score (Intent Scoring), then The buying team (Account Research Agent), then What they read on your site (Visitor ID).* [Open the full Walmart report (opens in a new tab)](https://app.humantic.ai/share/account-intelligence/75af070f09cc7a79831a95b7a10f87d6) 1. **The account’s score** Intent Scoring: 81, Very Strong 2. **The buying team** Account Research Agent: Their role and what they want 3. **What they read on your site** Visitor ID: Pricing for 66 seconds - [Intent Scoring](https://humantic.ai/intent-scoring) The score - [Account Research Agent](https://humantic.ai/account-research-agent) The account report - [People Research Agent](https://humantic.ai/people-research-agent) The committee profiles - [Visitor ID](https://humantic.ai/visitor-id) What they read on your site ### Tier-1 account planning Go deep on the most strategic accounts: the full report and in-depth profiles. *Visual: An example 3-stop tour of Humantic AI for tier-1 account planning: A full report (Account Research Agent), then Every priority (Account Research Agent), then Each leader, in depth (People Research Agent).* [Open the full Walmart report (opens in a new tab)](https://app.humantic.ai/share/account-intelligence/75af070f09cc7a79831a95b7a10f87d6) [Open Jeb’s full profile (opens in a new tab)](https://app.humantic.ai/share/profile/Jeb-Blount-9579cf12/sales) 1. **A full report** Account Research Agent: Deep takes 20 to 30 minutes 2. **Every priority** Account Research Agent: Rated for fit 3. **Each leader, in depth** People Research Agent: Jeb Blount: DI - [Account Research Agent](https://humantic.ai/account-research-agent) The full account report, refreshed on demand - [People Research Agent](https://humantic.ai/people-research-agent) In-depth people profiles Website visitor identification Your site Email personalization Email Trigger-based campaigns Triggers Persona segmentation and testing Personas ### Website visitor identification Name the companies behind your traffic, and act on them from Slack or Teams. *Visual: An example 3-stop tour of Humantic AI for website visitor identification: Companies on your site (Visitor ID), then The person, in the US (Visitor ID), then What they read (Visitor ID).* 1. **Companies on your site** Visitor ID: Walmart, Costco and more 2. **The person, in the US** Visitor ID: Name, title, email and phone 3. **What they read** Visitor ID: Pricing for 66 seconds - [Visitor ID](https://humantic.ai/visitor-id) Visiting companies and the pages they read ### Email personalization Subject lines, copy and calls to action matched to each reader. *Visual: An example 3-stop tour of Humantic AI for email personalization: How each reader decides (People Research Agent), then Copy written for them (HumanMail Agent), then Change the tone (HumanMail Agent).* [Open Jeb’s full profile (opens in a new tab)](https://app.humantic.ai/share/profile/Jeb-Blount-9579cf12/sales) 1. **How each reader decides** People Research Agent: DI: quick and warm 2. **Copy written for them** HumanMail Agent: Subject and body 3. **Change the tone** HumanMail Agent: Shorter, more direct or warmer - [People Research Agent](https://humantic.ai/people-research-agent) How each reader likes to be written to - [HumanMail Agent](https://humantic.ai/humanmail-agent) The email, written for them ### Trigger-based campaigns Start campaigns on funding, hiring and tech changes, not calendar dates. *Visual: An example 3-stop tour of Humantic AI for trigger-based campaigns: Events to act on (Buyer Signals), then New hiring (Data Streams), then Their tools (Account Research Agent).* [Open the full Walmart report (opens in a new tab)](https://app.humantic.ai/share/account-intelligence/75af070f09cc7a79831a95b7a10f87d6) 1. **Events to act on** Buyer Signals: Buyer intent, funding, news 2. **New hiring** Data Streams: 38 new jobs at Walmart this week 3. **Their tools** Account Research Agent: CRM, data and cloud - [Buyer Signals](https://humantic.ai/buyer-signals) Funding, hiring and tech-stack triggers ### Persona segmentation and testing 20 to 30 extra fields per contact, so your LLM finds personas worth testing. *Visual: An example 3-stop tour of Humantic AI for persona segmentation and testing: Personality for each contact (People Research Agent), then How they come across (People Research Agent), then A pattern to test (People Research Agent).* [Open Jeb’s full profile (opens in a new tab)](https://app.humantic.ai/share/profile/Jeb-Blount-9579cf12/sales) 1. **Personality for each contact** People Research Agent: Stance and DISC type 2. **How they come across** People Research Agent: Charismatic, friendly, assertive 3. **A pattern to test** People Research Agent: Most of this team leads with D - [People Research Agent](https://humantic.ai/people-research-agent) Personality and buying style per contact - [Context Enrich](https://humantic.ai/context-enrich) The fields, in your marketing tool Account research Discovery People research Demo prep RFP response RFP Competitive intelligence Positioning ### Account research The whole account before discovery: priorities, initiatives, tech stack and where your solution fits. *Visual: An example 3-stop tour of Humantic AI for account research: Their priorities (Account Research Agent), then Their tech stack (Account Research Agent), then New activity after handover (Buyer Signals).* [Open the full Walmart report (opens in a new tab)](https://app.humantic.ai/share/account-intelligence/75af070f09cc7a79831a95b7a10f87d6) 1. **Their priorities** Account Research Agent: Rated for fit with you 2. **Their tech stack** Account Research Agent: CRM, data and cloud tools 3. **New activity after handover** Buyer Signals: Interest jumped to 81 - [Account Research Agent](https://humantic.ai/account-research-agent) Priorities, initiatives, tech stack and hiring, in the web app or your AI assistant - [Buyer Signals](https://humantic.ai/buyer-signals) Keeps the report current after you hand it over ### People research The whole evaluation team, read before the demo: how each person decides and what they need to see. *Visual: An example 3-stop tour of Humantic AI for people research: Who is evaluating (Account Research Agent), then How each one decides (People Research Agent), then What to show each one (People Research Agent).* [Open the full Walmart report (opens in a new tab)](https://app.humantic.ai/share/account-intelligence/75af070f09cc7a79831a95b7a10f87d6) 1. **Who is evaluating** Account Research Agent: Their role and what they want 2. **How each one decides** People Research Agent: Stance and DISC type 3. **What to show each one** People Research Agent: Brian wants numbers and sources - [People Research Agent](https://humantic.ai/people-research-agent) How each evaluator decides, and what they need to see - [Account Research Agent](https://humantic.ai/account-research-agent) Who sits on the evaluation, and each buying role ### RFP response The whole RFP, answered for this buyer, with their priorities and evaluators behind every response. *Visual: An example 3-stop tour of Humantic AI for rfp response: What to answer to (Account Research Agent), then What to check first (Account Research Agent), then What each evaluator wants (People Research Agent).* [Open the full Walmart report (opens in a new tab)](https://app.humantic.ai/share/account-intelligence/75af070f09cc7a79831a95b7a10f87d6) 1. **What to answer to** Account Research Agent: Their top priorities 2. **What to check first** Account Research Agent: Three questions to ask 3. **What each evaluator wants** People Research Agent: Brian wants proof and detail - [Account Research Agent](https://humantic.ai/account-research-agent) The priorities and win themes behind every answer - [People Research Agent](https://humantic.ai/people-research-agent) What each evaluator will score you on ### Competitive intelligence The whole race from both sides: run the account as a competitor, then compare fit, priorities and talk tracks. *Visual: An example 3-stop tour of Humantic AI for competitive intelligence: Run it as a competitor (Account Research Agent), then Compare priorities and fit (Account Research Agent), then Compare talk tracks (Account Research Agent).* [Open the full Walmart report (opens in a new tab)](https://app.humantic.ai/share/account-intelligence/75af070f09cc7a79831a95b7a10f87d6) 1. **Run it as a competitor** Account Research Agent: Change the seller account 2. **Compare priorities and fit** Account Research Agent: Next to your own report 3. **Compare talk tracks** Account Research Agent: See which lands better - [Account Research Agent](https://humantic.ai/account-research-agent) The same report with a competitor as the seller: fit, priorities and talk tracks - [Buyer Signals](https://humantic.ai/buyer-signals) Competitor activity at the account, as it happens ## What You Get With Humantic AI, And Nowhere Else From finding the account to winning it, one to one, with sales on the same page. 1. 1 ### Intent Scoring That Sees More Active, research and market intent in one score, to find who is most relevant 2. 2 ### Never Miss A Lead Visitor ID names the person behind the visit, not just the company 3. 3 ### Best-In-Class Insight Company and people insight no other tool reaches, from a proprietary model and harness 4. 4 ### One Picture, Both Teams The same account and people insight in marketing and sales tools, so nothing is lost at the handoff > “Teams were sending the same message to every account, no matter who was actually reading it.” **Scott Gillum** Founder and CEO ## How Marketing Uses It Enriched into your CRM and SEPs, in the web app, in your AI assistant and through MCP. - ### CRM and SEP enrichment Buyer Intelligence written into the records sales and marketing already share. **Customers shown:** Connect: Salesloft, Connect: Outreach, Connect: HubSpot, Connect: Salesforce [Salesloft](https://humantic.ai/surfaces#components) [Outreach](https://humantic.ai/surfaces#components) [HubSpot](https://humantic.ai/surfaces#components) [Salesforce](https://humantic.ai/surfaces#components) - ### Web app Your home base for every account and buyer. [app.humantic.ai](https://app.humantic.ai/) - ### AI assistants Use it in your favorite LLM. **Customers shown:** Install: ChatGPT, Install: Claude, Install: Gemini, Install: Copilot [ChatGPT](https://chatgpt.com/plugins/plugin_asdk_app_6a69afebc7dc81919260c3ae00281a54) [Claude](https://mcp.humantic.ai/#quickstart) [Gemini](https://humantic.ai/surfaces#mcp) [Copilot](https://marketplace.microsoft.com/en-us/product/wa200012470) - ### MCP Every kind of buyer Intelligence, inside the agents you build. [mcp.humantic.ai](https://mcp.humantic.ai/) \* Click or tap a logo to install or connect it. **How does Intent Scoring compare for ABM?** Side by side with the tools teams weigh it against. [See the comparisons](https://humantic.ai/comparison) ## One Vendor, Without Losing Best In Class All-in-ones are one vendor, but shallow. Best-in-class point tools mean five vendors. We do only buyer Intelligence, and do it better than anyone. The All-In-Ones ### Everything in one place. Best at nothing. ZoomInfo · Gong · Agentforce Everything under one login, best at nothing. Seat-based contracts for a suite your team half-uses. You trade sales effectiveness for ops convenience. State-of-the-art, nowhere. **The Trade-off:** breadth you pay for, depth you don’t get Humantic AI ### State-of-the-art intelligence, without the sprawl Just the right width: every buyer intelligence your deal needs. Full depth: best-in-class at each, powered by exclusive data no one else has. And both Build and Buy out of the box: the Humantic application for your sellers, MCP and API for your agents, or both. **The Trade-off:** No trade-off. That is the point. The Point Solutions ### Deep at one sliver. Sprawl at five. Databook · OrbitShift · Crystal · xiQ Deep at one thing each. But now you’re running five contracts and five tools that don’t talk to each other. Your intelligence stays fragmented exactly where it should compound. **The Trade-off:** depth in silos, sprawl in your stack One platform. Four line items retired. - **Account research** Databook, Draup - **Personality AI** Crystal, xiQ - **Intent** 6sense, Demandbase - **Visitor ID** RB2B, Clearbit ## FAQs - ### What is Account Intelligence for ABM? Account Intelligence tells you what a company needs and why it might buy now: its priorities, initiatives, org chart and signals. For ABM, Humantic AI pairs it with Visitor Intelligence (Visitor ID) and Intent Intelligence (Intent Scoring), so you can see which target accounts are in market and reach every buyer in them. - ### How does Visitor ID identify website visitors? Visitor ID identifies the people visiting your website, down to the company worldwide and to the individual in the US only, and turns each visit into a profile and an account report. Pricing is usage-based. - ### What is Intent Scoring? Intent Scoring is Humantic AI’s Intent Intelligence product. It brings active intent from Visitor ID (how they engage with you), research intent from Bombora Company Surge (what the account is researching) and market intent from Buyer Signals (news, leadership changes, funding) into one place, so you can see which accounts are in market now. It is launched and available today. - ### Can marketers use Humantic AI in ChatGPT, Claude, Gemini or Copilot? Yes. Connect the Humantic AI MCP (mcp.humantic.ai) to your assistant, then run prompts for account scoring, ABM research and prospecting. It is listed in ChatGPT and Copilot; in Claude, add it as a custom connector. - ### What results do teams see? Customers report a 109% increase in pipeline, a 16.2% lift in closed revenue and 36% faster deal velocity. [Read the customer case studies](https://humantic.ai/library/case-studies). ## Find the Accounts That Are in Market ### Want to try it yourself? What the trial includes - All key features of People Research Agent, Account Research Agent and Visitor ID - The web app, browser extensions and MCP - 7-day free trial, no card; or 21 days with a card ### Want someone to show you? 15-minute demo - All 8 products, in one walkthrough - Shown on your own accounts [Book a demo](https://humantic.ai/start/demo) ### Want to look around first? See how Buyer Intelligence works - **4** types of Intelligence - **3** surfaces: app, API and MCP - **8** products, one buyer record [See how it works](https://humantic.ai/buyer-intelligence) - Gartner Cool Vendor - G2 Top 100, 2025 - Taught at Indiana Kelley - SOC 2 Type 2 - GDPR compliant Built for the security review: what your team adds, from CRM records to notes, stays inside your workspace. [Visit the Trust Center](https://humantic.ai/trust) ## Related pages - [Intent Scoring](https://humantic.ai/intent-scoring) - [Buyer Signals](https://humantic.ai/buyer-signals) - [Account Research Agent](https://humantic.ai/account-research-agent) - [People Research Agent](https://humantic.ai/people-research-agent) - [HumanMail Agent](https://humantic.ai/humanmail-agent) - [Context Enrich](https://humantic.ai/context-enrich) - [Visitor ID](https://humantic.ai/visitor-id) - [Salesloft](https://humantic.ai/surfaces) - [See the comparisons](https://humantic.ai/comparison) - [Read the customer case studies](https://humantic.ai/library/case-studies) - [See how it works](https://humantic.ai/buyer-intelligence) - [Visit the Trust Center](https://humantic.ai/trust)