--- title: "Buyer Intelligence MCP and API for AI Agents | Humantic AI" description: "Give your product and AI agents buyer context through Humantic AI’s MCP server and API: how a buyer decides and what an account cares about." url: https://humantic.ai/solutions/product-ai --- > Give your product and AI agents buyer context through Humantic AI’s MCP server and API: how a buyer decides and what an account cares about. # People Intelligence, built into your product. If your product needs to understand people and companies, it is best in class from day one. [Start free trial](https://app.humantic.ai/?utm_source=website&utm_content=solutions-product-ai#/account-intelligence) [Book a demo](https://humantic.ai/start/demo) Free for 7 days. No credit card. [Watch how it works (YouTube playlist, opens in a new tab)](https://www.youtube.com/playlist?list=PLuqhrHyvNhU5o0WukQKD5UULE8YsVY8fs) *Visual: An example product screen with Humantic AI inside over MCP or the API: a card for Jordan Lee, Head of Operations (Di, Influential; fast, big picture first; motivated by recognition and new challenges; lead with the vision, keep it short) and a card for Walmart (retail, 2.1 million people; priority cut supply costs; latest, opened a Denver office).* **Customers shown:** Mitel, Wipro, Indegene, Happiest Minds, Compass UOL, Expedient - [Video](https://www.youtube.com/watch?v=l_Ws4e9cI7I) - [Video](https://www.youtube.com/watch?v=ldP_MvAjIgM) ## Built For Every Kind Of Product Pick what you are building to see what Humantic AI adds to it. Sales Products HR Products Other Products For Teams Building Sales Products ### Ship Sales Intelligence Without Building It. Everything Humantic AI built for sales teams is open through MCP and the API. Plug people profiles, company research and signals into your product instead of training models and building harnesses yourself. Billing is usage based, so cost follows usage. - People profiles - Company research - Signals - Usage-based billing [See every product](https://humantic.ai/products) Inside your own sales product: the contact Jordan Lee gets a personality (Di), how to talk to him (lead with the vision) and a 0.91 confidence from humantic_pi_profile_create_v1; the account Walmart gets 3 priorities, 12 stakeholders and +40 roles hiring from humantic_miia_report_create_v1; a new signal, Opened a Denver office, arrives from humantic_signals_per_account_v1; and usage-based billing shows 1,284 calls this month. *Visual: A sales app with Humantic AI inside: a person card for Jordan Lee, Head of Operations (Di, talk to: lead with the vision, confidence 0.91, from humantic_pi_profile_create_v1), a Walmart account card (3 priorities, 12 stakeholders, +40 roles hiring, from humantic_miia_report_create_v1, new: opened a Denver office, from humantic_signals_per_account_v1) and a usage line of 1,284 calls this month (usage-based billing).* For Teams Building Talent And HR Products ### Know How Every Person Works, And How To Talk To Them. Personality profiles and personalized messages for the people in your product: how each person works, what motivates them, and how best to work and communicate with them. - People profiles - Profile matching - Personalized messages [See People Research Agent](https://humantic.ai/people-research-agent) Inside your HR product: Sam Morgan, a manager (S, steady, plans ahead) is matched with Amanda Hughes, a new hire (D, decisive, wants ownership). How they work together: give Amanda goals, not steps; expect fast decisions, agree on check-ins; motivated by ownership and results. Then a message written for Amanda: Amanda, here is the goal for your first 30 days. How you get there is your call. *Visual: An HR app with Humantic AI inside, for a new team: Sam Morgan, manager (steady, plans ahead), and Amanda Hughes, new hire (decisive, wants ownership); how they work together (give Amanda goals, not steps; expect fast decisions, agree on check-ins), and a message, "Amanda, here is the goal for your first 30 days. How you get there is your call."* For Every Other Product ### Any Product That Needs To Understand People. If your product needs people insights, company insights or messages written for one person, Humantic AI brings something no one else has, through the same MCP server and API. - People insights - Company insights - Personalized messages [Read the API docs](https://humantic.ai/api) Inside any product, three things to call: people insights (personality, motivation, how to communicate) from humantic_pi_profile_create_v1, company insights (priorities, people, hiring, news) from humantic_miia_report_create_v1, and personalized messages written for one person from humantic_content_personalize_v1. *Visual: Your product with one MCP server and one API behind it: People insights (personality, motivation, how to communicate; humantic_pi_profile_create_v1), Company insights (priorities, people, hiring, news; humantic_miia_report_create_v1) and Personalized messages (written for one person; humantic_content_personalize_v1), for example "Jordan, the vision first..."* ## What You Get With Humantic AI, And Nowhere Else Models, harnesses and data you would otherwise spend years building, ready to call. 1. 1 ### A Proprietary Personality Model Predicts how a person thinks and decides with 87%+ accuracy, where general LLMs stay at 65 to 70% 2. 2 ### Harnesses, Already Tuned Research pipelines for people and companies, built and fine-tuned over years, so you do not have to 3. 3 ### Updates As They Happen Job changes, company news and other signals, delivered as they happen, not on your next refresh 4. 4 ### People And Companies, In Depth Best-in-class depth on both, from one vendor, through one MCP server and one API > “Humantic AI’s MCP eliminated tool switching and gave me instant access to buyer context without leaving Claude.” **Katya Tarapovskaia** Head of AI & Marketing Solutions, Co-Founder ## Plug It In With MCP Or The API Two ways in, the same Intelligence. Usage based, so you pay for what you call. [**MCP server** For agents and AI features. Your agent calls People Research Agent, Account Research Agent and Buyer Signals as tools and reads the answer as context. Add one server URL, no rebuild. Learn more about the MCP](https://mcp.humantic.ai/) [**API** For product features and pipelines. Call people profiles, account research and enrichment from your own code, and write the results where your product needs them. Learn more about the API](https://api.humantic.ai/) ## One Vendor, Without Losing Best In Class All-in-ones are one vendor, but shallow. Best-in-class point tools mean five vendors. We do only buyer Intelligence, and do it better than anyone. The All-In-Ones ### Everything in one place. Best at nothing. ZoomInfo · Gong · Agentforce Everything under one login, best at nothing. Seat-based contracts for a suite your team half-uses. You trade sales effectiveness for ops convenience. State-of-the-art, nowhere. **The Trade-off:** breadth you pay for, depth you don’t get Humantic AI ### State-of-the-art intelligence, without the sprawl Just the right width: every buyer intelligence your deal needs. Full depth: best-in-class at each, powered by exclusive data no one else has. And both Build and Buy out of the box: the Humantic application for your sellers, MCP and API for your agents, or both. **The Trade-off:** No trade-off. That is the point. The Point Solutions ### Deep at one sliver. Sprawl at five. Databook · OrbitShift · Crystal · xiQ Deep at one thing each. But now you’re running five contracts and five tools that don’t talk to each other. Your intelligence stays fragmented exactly where it should compound. **The Trade-off:** depth in silos, sprawl in your stack One platform. Four line items retired. - **Account research** Databook, Draup - **Personality AI** Crystal, xiQ - **Intent** 6sense, Demandbase - **Visitor ID** RB2B, Clearbit ## FAQs - ### What does MCP do for an AI agent? The Model Context Protocol lets an AI agent call outside tools. Humantic AI’s MCP server (mcp.humantic.ai) gives an agent the buyer context it cannot get from data and web search alone: how a buyer decides and what an account cares about right now. - ### Should I use MCP or the API? Use MCP when an agent or assistant should decide when to call Humantic AI and read the answer as context. Use the API when your own code calls it, for example GET /v1/user-profile/create inside your product or on a schedule. - ### What does the Buyer Intelligence API return? People Research Agent profiles (DISC and Big Five, with a confidence score and sources) from a LinkedIn URL, a work email or text. Account Research Agent account reports, Buyer Signals and personalized messages are available as MCP tools. The docs are at api.humantic.ai. - ### How does Humantic AI handle opt-outs? People who opt out of analysis are not analyzed, and you can exclude regions you do not want insights for. - ### How do I get started? Start a free trial, then add https://mcp.humantic.ai/mcp to your agent or get an API key from api.humantic.ai. The API has a 21-day free trial with no card needed. ## Give Your AI Agents the Buyer Context ### Want to try it yourself? What the trial includes - All key features of People Research Agent, Account Research Agent and Visitor ID - The web app, browser extensions and MCP - 7-day free trial, no card; or 21 days with a card ### Want someone to show you? 15-minute demo - All 8 products, in one walkthrough - Shown on your own accounts [Book a demo](https://humantic.ai/start/demo) ### Want to look around first? See how Buyer Intelligence works - **4** types of Intelligence - **3** surfaces: app, API and MCP - **8** products, one buyer record [See how it works](https://humantic.ai/buyer-intelligence) - Gartner Cool Vendor - G2 Top 100, 2025 - Taught at Indiana Kelley - SOC 2 Type 2 - GDPR compliant Built for the security review: what your team adds, from CRM records to notes, stays inside your workspace. [Visit the Trust Center](https://humantic.ai/trust) ## Related pages - [See every product](https://humantic.ai/products) - [See People Research Agent](https://humantic.ai/people-research-agent) - [Read the API docs](https://humantic.ai/api) - [See how it works](https://humantic.ai/buyer-intelligence) - [Visit the Trust Center](https://humantic.ai/trust)