--- title: "Humantic AI for GTM Engineers: Buyer Data via MCP and API" description: "Buyer Intelligence as data for GTM engineers: Context Enrich, Data Streams and Buyer Signals through the Humantic AI MCP server and API, into your CRM." url: https://humantic.ai/start/gtm-engineer --- > Buyer Intelligence as data for GTM engineers: Context Enrich, Data Streams and Buyer Signals through the Humantic AI MCP server and API, into your CRM. # Buyer Intelligence in every agent you build. We focus only on the buyer, so you get depth without tool sprawl, and context that generates alpha no LLM can. [Start free trial](https://app.humantic.ai/?utm_source=website&utm_content=start-gtm-engineer#/account-intelligence) [Book a demo](https://humantic.ai/start/demo) Free for 7 days. No credit card. [Watch how it works (YouTube playlist, opens in a new tab)](https://www.youtube.com/playlist?list=PLuqhrHyvNhU5o0WukQKD5UULE8YsVY8fs) Buyer context loading into an agent you built: personality, account priorities, signals and intent, then the agent writes. *Visual: A panel, "Context for your agent", for Megan Carter at Walmart: how she decides, what Walmart needs, what just changed and how in market, ending "Your agent writes with it".* **Customers shown:** Mitel, Wipro, Indegene, Happiest Minds, Compass UOL, Expedient - [Video](https://www.youtube.com/watch?v=l_Ws4e9cI7I) - [Video](https://www.youtube.com/watch?v=ldP_MvAjIgM) ## Use Cases For GTM Engineers Buyer Intelligence as a layer in the systems you build. Pick a job to see it run. Context enrichment for agents Agents CRM enrichment CRM Lead scoring and routing Routing Signal-based sequence triggers Triggers Outbound personalization at scale At scale Ongoing pursuit signals Long pursuits Data feeds for custom workflows Data ### Context enrichment for agents Give the agents you build buyer context no LLM has on its own. *Visual: An example 3-stop tour of Humantic AI for context enrichment for agents: Ask in your AI tool (Context Enrich), then It pulls Humantic AI data (Context Enrich), then The answer has buyer context (Context Enrich).* 1. **Ask in your AI tool** Context Enrich: Claude, with the Humantic AI connector 2. **It pulls Humantic AI data** Context Enrich: From the Walmart report 3. **The answer has buyer context** Context Enrich: Priorities, buyer and roles - [Context Enrich](https://humantic.ai/context-enrich) People, account and signal context, ready for agents - [People Research Agent](https://humantic.ai/people-research-agent) How each person decides - [Account Research Agent](https://humantic.ai/account-research-agent) What each account needs - [Buyer Signals](https://humantic.ai/buyer-signals) What just changed ### CRM enrichment Personality, buying role and account priorities, written into every record. *Visual: An example 3-stop tour of Humantic AI for crm enrichment: Personality for each contact (People Research Agent), then Buying role for each contact (Account Research Agent), then Account priorities (Account Research Agent).* [Open the full Walmart report (opens in a new tab)](https://app.humantic.ai/share/account-intelligence/75af070f09cc7a79831a95b7a10f87d6) [Open Jeb’s full profile (opens in a new tab)](https://app.humantic.ai/share/profile/Jeb-Blount-9579cf12/sales) 1. **Personality for each contact** People Research Agent: DISC type and scores 2. **Buying role for each contact** Account Research Agent: Economic buyer, technical buyer 3. **Account priorities** Account Research Agent: Top 3, rated for fit - [Context Enrich](https://humantic.ai/context-enrich) Fields written into HubSpot or Salesforce - [MCP and API](https://humantic.ai/surfaces#mcp) Runs on your schedule ### Lead scoring and routing Score accounts, then the leads inside them, and route the likeliest buyers first. *Visual: An example 3-stop tour of Humantic AI for lead scoring and routing: A score for each account (Intent Scoring), then What is behind the score (Buyer Signals), then Who is on your site now (Visitor ID).* 1. **A score for each account** Intent Scoring: 81 is Very Strong 2. **What is behind the score** Buyer Signals: Buyer intent, funding, news 3. **Who is on your site now** Visitor ID: Send them to a rep first - [Intent Scoring](https://humantic.ai/intent-scoring) Account scores and lead purchase likelihood - [Buyer Signals](https://humantic.ai/buyer-signals) Triggers behind each score - [Visitor ID](https://humantic.ai/visitor-id) Who is on your site - [MCP and API](https://humantic.ai/surfaces#mcp) Scores written to your CRM ### Signal-based sequence triggers Start outreach when something happens, not when the calendar says so. *Visual: An example 3-stop tour of Humantic AI for signal-based sequence triggers: Choose your trigger (Buyer Signals), then The trigger fires (Buyer Signals), then The next step (Buyer Signals).* 1. **Choose your trigger** Buyer Signals: Role change, someone left, intent 2. **The trigger fires** Buyer Signals: Daniel Brooks was promoted 3. **The next step** Buyer Signals: A suggested step and a draft - [Buyer Signals](https://humantic.ai/buyer-signals) The trigger, as it happens - [MCP and API](https://humantic.ai/surfaces#mcp) Enrolls the contact in your sequence ### Outbound personalization at scale One call from your sequencer or your own tools, and every message is written for its reader. *Visual: An example 3-stop tour of Humantic AI for outbound personalization at scale: A trigger for each contact (Buyer Signals), then One email per person (HumanMail Agent), then Adjust the tone (HumanMail Agent).* 1. **A trigger for each contact** Buyer Signals: Their latest signal 2. **One email per person** HumanMail Agent: Written for how they read 3. **Adjust the tone** HumanMail Agent: Shorter, more direct or warmer - [HumanMail Agent](https://humantic.ai/humanmail-agent) A personalization endpoint you call per contact - [Buyer Signals](https://humantic.ai/buyer-signals) The trigger inside each message ### Ongoing pursuit signals For pursuits that run for months, signals arrive on their own and wake up quiet accounts. *Visual: An example 3-stop tour of Humantic AI for ongoing pursuit signals: Every account, watched (Buyer Signals), then A quiet account wakes up (Buyer Signals), then What to do next (Buyer Signals).* 1. **Every account, watched** Buyer Signals: 375 signals, by type 2. **A quiet account wakes up** Buyer Signals: Interest jumped to 81 3. **What to do next** Buyer Signals: A suggested step on every signal - [Buyer Signals](https://humantic.ai/buyer-signals) Account and people signals, as they happen - [Data Streams](https://humantic.ai/data-streams) Into your CRM, Slack or workflows ### Data feeds for custom workflows Complete data of one type, as a live feed into your warehouse or CRM. *Visual: An example 3-stop tour of Humantic AI for data feeds for custom workflows: Job postings, as a live feed (Data Streams), then Each new posting (Data Streams), then Tech stack data too (Account Research Agent).* [Open the full Walmart report (opens in a new tab)](https://app.humantic.ai/share/account-intelligence/75af070f09cc7a79831a95b7a10f87d6) 1. **Job postings, as a live feed** Data Streams: 38 new at Walmart this week 2. **Each new posting** Data Streams: Title, team, place and date 3. **Tech stack data too** Account Research Agent: CRM, data and cloud tools - [Data Streams](https://humantic.ai/data-streams) Job postings today, Projects coming soon - [MCP and API](https://humantic.ai/surfaces#mcp) Delivered by webhook or MCP [Start free trial](https://app.humantic.ai/?utm_source=website&utm_content=start-gtm-engineer#/account-intelligence) ## What You Get With Humantic AI, And Nowhere Else Alpha comes from context others do not have. 1. ### A Proprietary AI Model Personality prediction builds a profile of every buyer: context you don’t get anywhere else 2. ### Purpose-Built Harnesses Account and people research harnesses make sure every piece of context is reliable and trustworthy 3. ### Signals Built For Tech Selling Ongoing account and people signals from public and private data, hard to track any other way 4. ### Private Data Sets Stakeholder, intent, hiring and tech stack data that general models never see ## What Customers Say > “…gave me *instant access to buyer context* without leaving Claude.” **Katya Tarapovskaia** Head of AI & Marketing Solutions, Co-Founder Read the full quote Show the short version [Watch the video story](https://www.youtube.com/watch?v=PrVACTBZcPM) > “Humantic AI gave me *more comfort in approaching startups/clients*…” **Julian Issa** CEO & Founder Read the full quote Show the short version ## Build A Context Graph That Is Actually Differentiated Everyone’s context is unique. Unique is not differentiated. 1. ### Your own data CRM Slack Email Calls Docs Yours, and essential. 2. ### Data you subscribe to, and LLMs Data providers Web data General LLMs Anyone can buy the same data and ask the same LLM. 3. ### Humantic AI People Accounts Buyer Signals Visitors Intent A proprietary model and purpose-built harnesses: context others do not have. Your context graph Your agents now know how each buyer decides Your AI agents and apps ## Built For What You Build Surface agnostic: the same context runs inside what you build and reaches your sellers in our web app. Use both, under one commercial agreement. - ### MCP Every kind of buyer Intelligence, inside the agents you build. [mcp.humantic.ai](https://mcp.humantic.ai/) - ### API Buyer Intelligence inside any product or data flow. [api.humantic.ai](https://api.humantic.ai/) - ### Admin portal Your home base for managing every config. [account.humantic.ai](https://account.humantic.ai/) \* Click or tap a logo to install or connect it. ## One Vendor, Without Losing Best In Class All-in-ones are one vendor, but shallow. Best-in-class point tools mean five vendors. We do only buyer Intelligence, and do it better than anyone. The All-In-Ones ### Everything in one place. Best at nothing. ZoomInfo · Gong · Agentforce Everything under one login, best at nothing. Seat-based contracts for a suite your team half-uses. You trade sales effectiveness for ops convenience. State-of-the-art, nowhere. **The Trade-off:** breadth you pay for, depth you don’t get Humantic AI ### State-of-the-art intelligence, without the sprawl Just the right width: every buyer intelligence your deal needs. Full depth: best-in-class at each, powered by exclusive data no one else has. And both Build and Buy out of the box: the Humantic application for your sellers, MCP and API for your agents, or both. **The Trade-off:** No trade-off. That is the point. The Point Solutions ### Deep at one sliver. Sprawl at five. Databook · OrbitShift · Crystal · xiQ Deep at one thing each. But now you’re running five contracts and five tools that don’t talk to each other. Your intelligence stays fragmented exactly where it should compound. **The Trade-off:** depth in silos, sprawl in your stack One platform. Four line items retired. - **Account research** Databook, Draup - **Personality AI** Crystal, xiQ - **Intent** 6sense, Demandbase - **Visitor ID** RB2B, Clearbit [Context Enrich](https://humantic.ai/context-enrich) and [Data Streams](https://humantic.ai/data-streams) come from the same vendor: buyer context and live data streams for everything you build. ## FAQs - ### What is Buyer Intelligence? Everything a sales team knows about a buyer: what the account needs and how each person on the buying committee decides. [Read the full definition](https://humantic.ai/buyer-intelligence). - ### How does Humantic AI help GTM Engineers? Humantic AI helps GTM Engineers pipe account, people, visitor and intent data into the agents and workflows they build, with Context Enrich, Data Streams and Buyer Signals. Pick another role at the top of this page to see the products, the workflow and the use cases that fit it. - ### Which products does Humantic AI include? 3 agents, Account Research Agent (Account Intelligence), People Research Agent (People Intelligence) and HumanMail Agent, plus Visitor ID (Visitor Intelligence), Intent Scoring (Intent Intelligence), Buyer Signals, Data Streams and Context Enrich. Kairos, the activation engine, puts them inside the tools your team already uses. - ### Where does Humantic AI work? In the web app, the Chrome, Firefox and Edge extensions, the Outlook desktop app, LLM plugins for ChatGPT and Microsoft Copilot, Claude and Gemini through MCP, the API and the MCP server at mcp.humantic.ai. - ### How long does Humantic AI take to set up? Basic setup, the browser extension and dashboard, takes about 2 minutes. Enterprise rollouts with CRM integration, SSO and role mapping usually take a few hours to a few days, about 5 working days on average. - ### What results do Humantic AI customers report? Customers report a 109% increase in pipeline, a 16.2% lift in closed revenue and 36% faster deal velocity. [Read the customer case studies](https://humantic.ai/library/case-studies). ## Wire It into Your Stack Today ### Want to try it yourself? What the trial includes - All key features of People Research Agent, Account Research Agent and Visitor ID - The web app, browser extensions and MCP - 7-day free trial, no card; or 21 days with a card ### Want someone to show you? 15-minute demo - All 8 products, in one walkthrough - Shown on your own accounts [Book a demo](https://humantic.ai/start/demo) ### Want to look around first? See how Buyer Intelligence works - **4** types of Intelligence - **3** surfaces: app, API and MCP - **8** products, one buyer record [See how it works](https://humantic.ai/buyer-intelligence) - Gartner Cool Vendor - G2 Top 100, 2025 - Taught at Indiana Kelley - SOC 2 Type 2 - GDPR compliant Built for the security review: what your team adds, from CRM records to notes, stays inside your workspace. [Visit the Trust Center](https://humantic.ai/trust) ## Related pages - [Context Enrich](https://humantic.ai/context-enrich) - [People Research Agent](https://humantic.ai/people-research-agent) - [Account Research Agent](https://humantic.ai/account-research-agent) - [Buyer Signals](https://humantic.ai/buyer-signals) - [MCP and API](https://humantic.ai/surfaces) - [Intent Scoring](https://humantic.ai/intent-scoring) - [Visitor ID](https://humantic.ai/visitor-id) - [HumanMail Agent](https://humantic.ai/humanmail-agent) - [Data Streams](https://humantic.ai/data-streams) - [Read the full definition](https://humantic.ai/buyer-intelligence) - [Read the customer case studies](https://humantic.ai/library/case-studies) - [Visit the Trust Center](https://humantic.ai/trust)