--- title: "Buyer Intelligence Use Cases | Humantic AI" description: "10 Buyer Intelligence use cases for sales, marketing, GTM engineering and product and AI teams, the products behind each, and a free account report." url: https://humantic.ai/use-cases --- > 10 Buyer Intelligence use cases for sales, marketing, GTM engineering and product and AI teams, the products behind each, and a free account report. # Buyer Intelligence every team can use Humantic AI runs every use case that needs Buyer Intelligence, for every team that sells, markets or builds. - Sales - Marketing - GTM Engineering - Product and AI [Start free trial](https://app.humantic.ai/?utm_source=website&utm_content=use-cases#/account-intelligence) [Book a demo](https://humantic.ai/start/demo) Free for 7 days. No credit card. Animation, one use case per team, asked in an AI assistant with the Humantic MCP connected. Sales: People Research Agent and Account Research Agent return how a buyer decides, what to open with and what to avoid. Marketing: Intent Scoring and Visitor ID list the target accounts in market with each buying committee. GTM Engineering: personality and approach added to every contact, ready for the CRM. Product and AI: the buyer context an AI agent needs, over MCP. **Customers shown:** Mitel, Wipro, Indegene, Happiest Minds, Compass UOL, Expedient - [Video](https://www.youtube.com/watch?v=l_Ws4e9cI7I) - [Video](https://www.youtube.com/watch?v=ldP_MvAjIgM) [!\[Humantic AI\](https://humantic.ai/comparison-assets/brand/logo-humantic.svg) **Every prompt and skill, open on GitHub** Ready-made sales skills for ChatGPT, Claude, Gemini and Copilot. Fork them, run them, share them. Open the repo](https://github.com/humantic-ai/HumanticAI-Sales-Skills) ## 10 Use Cases, 4 Teams Pick a use case and run it in ChatGPT, Claude, Gemini or Copilot through the Humantic MCP. [Set up the Humantic MCP](https://mcp.humantic.ai/) All teams Sales Marketing GTM Engineering Product and AI **Selling** Sales ### Selling Sell to each buyer the way they buy. *Visual: An example 3-stop tour of Humantic AI for selling: How this buyer decides (People Research Agent), then What works with him (People Research Agent), then Who is on your side (People Research Agent).* [Open Jeb’s full profile (opens in a new tab)](https://app.humantic.ai/share/profile/Jeb-Blount-9579cf12/sales) 1. **How this buyer decides** People Research Agent: Jeb: fast and persuasive 2. **What works with him** People Research Agent: Open with your own wins 3. **Who is on your side** People Research Agent: 8 of 10 people [People Research Agent](https://humantic.ai/people-research-agent) [Account Research Agent](https://humantic.ai/account-research-agent) [HumanMail Agent](https://humantic.ai/humanmail-agent) - **Pre-meeting prep** [AE](https://humantic.ai/start/ae) - **Multi-threading** [AE](https://humantic.ai/start/ae) [BDR](https://humantic.ai/start/bdr) - **Objection handling** [AE](https://humantic.ai/start/ae) - **Committee sign-off** [AE](https://humantic.ai/start/ae) - **Negotiation and closing** [AE](https://humantic.ai/start/ae) - **Rep coaching** [Leader](https://humantic.ai/start/sales-leader) - **Exec sponsor prep** [Leader](https://humantic.ai/start/sales-leader) **Prospecting** Sales ### Prospecting Find who to reach and what to say first. *Visual: An example 3-stop tour of Humantic AI for prospecting: Who to reach (Visitor ID), then Why now (Buyer Signals), then What to say first (HumanMail Agent).* 1. **Who to reach** Visitor ID: Megan Reyes, on your site now 2. **Why now** Buyer Signals: A new SVP at Walmart 3. **What to say first** HumanMail Agent: An email in their style [Visitor ID](https://humantic.ai/visitor-id) [Intent Scoring](https://humantic.ai/intent-scoring) [People Research Agent](https://humantic.ai/people-research-agent) [HumanMail Agent](https://humantic.ai/humanmail-agent) - **Research and prep** [BDR](https://humantic.ai/start/bdr) - **Cold outreach** [BDR](https://humantic.ai/start/bdr) [Growth](https://humantic.ai/start/growth-marketer) - **Inbound follow-up** [BDR](https://humantic.ai/start/bdr) - **Cold call prep** [BDR](https://humantic.ai/start/bdr) - **Multi-threading** [BDR](https://humantic.ai/start/bdr) - **Handoff to AEs** [BDR](https://humantic.ai/start/bdr) **Account planning** Sales ### Account planning Walk into every account with the whole picture. *Visual: An example 3-stop tour of Humantic AI for account planning: Walmart’s top priorities (Account Research Agent), then Who is on the buying team (People Research Agent), then What changed this week (Buyer Signals).* [Open the full Walmart report (opens in a new tab)](https://app.humantic.ai/share/account-intelligence/75af070f09cc7a79831a95b7a10f87d6) 1. **Walmart’s top priorities** Account Research Agent: Each one rated for fit 2. **Who is on the buying team** People Research Agent: Each person’s stance and DISC type 3. **What changed this week** Buyer Signals: Daniel Brooks was promoted [Account Research Agent](https://humantic.ai/account-research-agent) [People Research Agent](https://humantic.ai/people-research-agent) - **Account planning** [AE](https://humantic.ai/start/ae) [AM](https://humantic.ai/start/account-manager) - **Tier-1 planning** [ABM](https://humantic.ai/start/abm-marketer) - **Deal reviews** [Leader](https://humantic.ai/start/sales-leader) - **One place per pursuit** [Leader](https://humantic.ai/start/sales-leader) - **Customer handoff** [AM](https://humantic.ai/start/account-manager) **New logo hunting** Sales ### New logo hunting Open new accounts with the right person and reason. *Visual: An example 3-stop tour of Humantic AI for new logo hunting: Accounts in market now (Intent Scoring), then The right people (Account Research Agent), then A reason to reach out (Buyer Signals).* [Open the full Walmart report (opens in a new tab)](https://app.humantic.ai/share/account-intelligence/75af070f09cc7a79831a95b7a10f87d6) 1. **Accounts in market now** Intent Scoring: 81, then 77 and 73 2. **The right people** Account Research Agent: Their role and what they want 3. **A reason to reach out** Buyer Signals: Daniel Brooks was promoted [Intent Scoring](https://humantic.ai/intent-scoring) [Visitor ID](https://humantic.ai/visitor-id) [Account Research Agent](https://humantic.ai/account-research-agent) [People Research Agent](https://humantic.ai/people-research-agent) - **List building** [BDR](https://humantic.ai/start/bdr) - **Territory focus** [Leader](https://humantic.ai/start/sales-leader) - **Research and prep** [BDR](https://humantic.ai/start/bdr) - **Pursuit signals** [GTM Eng](https://humantic.ai/start/gtm-engineer) - **Insight others lack** [Leader](https://humantic.ai/start/sales-leader) **Expansion** Sales ### Expansion Spot expansion and renewal moments early. *Visual: An example 3-stop tour of Humantic AI for expansion: A reason to expand (Buyer Signals), then Where they are growing (Account Research Agent), then Account health (Intent Scoring).* [Open the full Walmart report (opens in a new tab)](https://app.humantic.ai/share/account-intelligence/75af070f09cc7a79831a95b7a10f87d6) 1. **A reason to expand** Buyer Signals: A new SVP with a bigger remit 2. **Where they are growing** Account Research Agent: Jobs by team 3. **Account health** Intent Scoring: Interest holding at 81 [Buyer Signals](https://humantic.ai/buyer-signals) [Data Streams](https://humantic.ai/data-streams) [People Research Agent](https://humantic.ai/people-research-agent) - **Upsell and cross-sell** [AM](https://humantic.ai/start/account-manager) - **Renewal risk** [AM](https://humantic.ai/start/account-manager) - **Deal monitoring** [AE](https://humantic.ai/start/ae) [Leader](https://humantic.ai/start/sales-leader) - **QBR prep** [AM](https://humantic.ai/start/account-manager) **Customer enablement** Sales ### Customer enablement Train each customer stakeholder the way they learn. *Visual: An example 3-stop tour of Humantic AI for customer enablement: Every customer contact (People Research Agent), then Train each one their way (People Research Agent), then Detail for those who want it (People Research Agent).* [Open Jeb’s full profile (opens in a new tab)](https://app.humantic.ai/share/profile/Jeb-Blount-9579cf12/sales) 1. **Every customer contact** People Research Agent: Stance and DISC type 2. **Train each one their way** People Research Agent: What works with Jeb 3. **Detail for those who want it** People Research Agent: Brian wants numbers and sources [People Research Agent](https://humantic.ai/people-research-agent) [HumanMail Agent](https://humantic.ai/humanmail-agent) [Buyer Signals](https://humantic.ai/buyer-signals) - **Customer handoff** [AM](https://humantic.ai/start/account-manager) - **QBR prep** [AM](https://humantic.ai/start/account-manager) - **Event intelligence** [AE](https://humantic.ai/start/ae) [AM](https://humantic.ai/start/account-manager) - **Methodology adoption** [Leader](https://humantic.ai/start/sales-leader) **Account scoring** Marketing ### Account scoring Rank accounts by fit, intent and timing. *Visual: An example 3-stop tour of Humantic AI for account scoring: What the account researches (Intent Scoring), then Scored 0 to 100 (Intent Scoring), then Fit from the report (Account Research Agent).* [Open the full Walmart report (opens in a new tab)](https://app.humantic.ai/share/account-intelligence/75af070f09cc7a79831a95b7a10f87d6) 1. **What the account researches** Intent Scoring: Top topics, last 6 weeks 2. **Scored 0 to 100** Intent Scoring: 80 and up is Very Strong 3. **Fit from the report** Account Research Agent: 85, a strong fit [Intent Scoring](https://humantic.ai/intent-scoring) [Buyer Signals](https://humantic.ai/buyer-signals) [Visitor ID](https://humantic.ai/visitor-id) - **List building** [BDR](https://humantic.ai/start/bdr) - **Target account selection** [ABM](https://humantic.ai/start/abm-marketer) - **Territory prioritization** [Leader](https://humantic.ai/start/sales-leader) - **Lead scoring and routing** [GTM Eng](https://humantic.ai/start/gtm-engineer) - **Renewal risk** [AM](https://humantic.ai/start/account-manager) **ABM** Marketing ### ABM Find accounts in market and reach every buyer. *Visual: An example 3-stop tour of Humantic AI for abm: Accounts in market (Intent Scoring), then Everyone to reach (People Research Agent), then A message for each one (HumanMail Agent).* 1. **Accounts in market** Intent Scoring: Very Strong on data topics 2. **Everyone to reach** People Research Agent: The whole buying team 3. **A message for each one** HumanMail Agent: Written for how they read [Intent Scoring](https://humantic.ai/intent-scoring) [Visitor ID](https://humantic.ai/visitor-id) [Account Research Agent](https://humantic.ai/account-research-agent) [HumanMail Agent](https://humantic.ai/humanmail-agent) - **Target selection** [ABM](https://humantic.ai/start/abm-marketer) - **One-to-one campaigns** [ABM](https://humantic.ai/start/abm-marketer) - **Engagement tracking** [ABM](https://humantic.ai/start/abm-marketer) [Growth](https://humantic.ai/start/growth-marketer) - **Handoff to sales** [ABM](https://humantic.ai/start/abm-marketer) - **Trigger campaigns** [Growth](https://humantic.ai/start/growth-marketer) **Data enrichment** GTM Engineering ### Data enrichment Put Buyer Intelligence into your CRM and tools. *Visual: An example 3-stop tour of Humantic AI for data enrichment: Personality for each contact (People Research Agent), then Buying role for each contact (Account Research Agent), then Hiring data, as a feed (Data Streams).* [Open the full Walmart report (opens in a new tab)](https://app.humantic.ai/share/account-intelligence/75af070f09cc7a79831a95b7a10f87d6) [Open Jeb’s full profile (opens in a new tab)](https://app.humantic.ai/share/profile/Jeb-Blount-9579cf12/sales) 1. **Personality for each contact** People Research Agent: DISC type and scores 2. **Buying role for each contact** Account Research Agent: Economic buyer, technical buyer 3. **Hiring data, as a feed** Data Streams: 38 new jobs this week [API](https://humantic.ai/surfaces#api) [Kairos](https://humantic.ai/kairos) [MCP](https://humantic.ai/surfaces#mcp) - **CRM enrichment** [GTM Eng](https://humantic.ai/start/gtm-engineer) - **Marketing stack enrichment** [ABM](https://humantic.ai/start/abm-marketer) - **Persona segmentation** [Growth](https://humantic.ai/start/growth-marketer) - **Data feeds** [GTM Eng](https://humantic.ai/start/gtm-engineer) - **Signal-based sequences** [GTM Eng](https://humantic.ai/start/gtm-engineer) **Context graph** Product and AI ### Context graph Give your AI agents the buyer context they miss. *Visual: An example 3-stop tour of Humantic AI for context graph: Your agent asks (Context Enrich), then It pulls Humantic AI data (Context Enrich), then It answers with buyer context (Context Enrich).* 1. **Your agent asks** Context Enrich: In Claude, with the Humantic AI connector 2. **It pulls Humantic AI data** Context Enrich: From the Walmart report 3. **It answers with buyer context** Context Enrich: Priorities, buyer and roles [MCP](https://humantic.ai/surfaces#mcp) [API](https://humantic.ai/surfaces#api) [Plugins](https://humantic.ai/surfaces#llm-plugins) - **Context for agents** [GTM Eng](https://humantic.ai/start/gtm-engineer) - **Outbound at scale** [GTM Eng](https://humantic.ai/start/gtm-engineer) - **Pursuit intel in Claude, ChatGPT and Gemini** [Leader](https://humantic.ai/start/sales-leader) - **Methodology built in** [AE](https://humantic.ai/start/ae) [Leader](https://humantic.ai/start/sales-leader) [Get a free report](https://humantic.ai/account-research-agent#freeReport) [Start free trial](https://app.humantic.ai/?utm_source=website&utm_content=use-cases#/account-intelligence) See any of these on a real account, free. ## What revenue teams say > “*Highly accurate* and incredibly easy to use” **Jeff Nay** Director of Training ![Sandler](https://humantic.ai/v2/shared/logos/sandler.svg) > “Humantic AI transforms *sales success*” **Marc Clausen** Lead Sales Coach ![IBM](https://media.humantic.ai/webflow-assets-upload/IBM-Logo.avif) ## FAQs - ### What is a Buyer Intelligence use case? A Buyer Intelligence use case is a job your team does better when it knows the buyer: how each person decides, what their account cares about, who is on your site and which accounts are in market. [Read the definition](https://humantic.ai/buyer-intelligence). - ### How do I run these use cases in ChatGPT, Claude, Gemini or Copilot? Connect the Humantic MCP (mcp.humantic.ai) to your assistant, then run a ready-made skill or prompt from [our skills and prompts on GitHub](https://github.com/humantic-ai/HumanticAI-Sales-Skills) and swap the [brackets] for your buyer or company. ChatGPT and Microsoft Copilot list Humantic AI, and Claude connects as a custom connector. [See the MCP setup](https://humantic.ai/surfaces#mcp). - ### Do the skills and prompts need a Humantic AI account? Yes, the MCP runs on your Humantic AI account. You can [start a free trial](https://app.humantic.ai/?utm_source=website&utm_content=use-cases#/account-intelligence). - ### Can I run these use cases without an AI assistant? Yes. You can run them in the web app, the browser extensions and the Outlook app, or through the [API](https://humantic.ai/surfaces#api) in your CRM. - ### Which Humantic AI products do these use cases use? They draw on Account Research Agent for the account, People Research Agent for each buyer, Visitor ID for website visitors, Intent Scoring for intent, Buyer Signals for what changed and HumanMail Agent for the email. [See every product](https://humantic.ai/product). ## Pick a Use Case and Run It on Real Accounts ### Want to try it yourself? What the trial includes - All key features of People Research Agent, Account Research Agent and Visitor ID - The web app, browser extensions and MCP - 7-day free trial, no card; or 21 days with a card ### Want someone to show you? 15-minute demo - All 8 products, in one walkthrough - Shown on your own accounts [Book a demo](https://humantic.ai/start/demo) ### Want to look around first? See how Buyer Intelligence works - **4** types of Intelligence - **3** surfaces: app, API and MCP - **8** products, one buyer record [See how it works](https://humantic.ai/buyer-intelligence) - Gartner Cool Vendor - G2 Top 100, 2025 - Taught at Indiana Kelley - SOC 2 Type 2 - GDPR compliant Built for the security review: what your team adds, from CRM records to notes, stays inside your workspace. [Visit the Trust Center](https://humantic.ai/trust) ## Related pages - [People Research Agent](https://humantic.ai/people-research-agent) - [Account Research Agent](https://humantic.ai/account-research-agent) - [HumanMail Agent](https://humantic.ai/humanmail-agent) - [AE](https://humantic.ai/start/ae) - [BDR](https://humantic.ai/start/bdr) - [Leader](https://humantic.ai/start/sales-leader) - [Visitor ID](https://humantic.ai/visitor-id) - [Intent Scoring](https://humantic.ai/intent-scoring) - [Growth](https://humantic.ai/start/growth-marketer) - [AM](https://humantic.ai/start/account-manager) - [ABM](https://humantic.ai/start/abm-marketer) - [GTM Eng](https://humantic.ai/start/gtm-engineer) - [Buyer Signals](https://humantic.ai/buyer-signals) - [Data Streams](https://humantic.ai/data-streams) - [API](https://humantic.ai/surfaces) - [Kairos](https://humantic.ai/kairos) - [Read the definition](https://humantic.ai/buyer-intelligence) - [See every product](https://humantic.ai/product) - [Visit the Trust Center](https://humantic.ai/trust)