--- title: "Buying Committees: 13+ Stakeholders, One Deal | Humantic AI" description: "Most salespeople know how to sell to one person. Then the deal hits a buying committee and falls apart. How to read the room before it reads you." url: https://humantic.ai/webinars/13-stakeholders-one-deal --- > Most salespeople know how to sell to one person. Then the deal hits a buying committee and falls apart. How to read the room before it reads you. Skip to content 19 Aug 2026 Fireside chat # 13+ Stakeholders, One Deal: How to Read the Room Before the Room Reads You Free preview 0:30 Watch the session × ## Keep watching That was the free preview. Tell us who you are and the rest of this session opens straight away. Most salespeople know how to sell to one person. Then the deal hits a buying committee and everything falls apart. ## What we covered Forrester's 2024 State of Business Buying report puts the average B2B purchase at 13 internal stakeholders. Gartner puts the typical buying group at 6 to 10, each bringing their own agenda and their own independent research. Every additional person cuts the probability of closing by roughly 10 percent. More people in the room does not mean more alignment. It means more personalities, more competing timelines and a much harder path to a single decision. ## What you will walk away with - How to identify every real decision-maker in a deal, not just the ones on the call - How to read different personality types across the committee and adapt for each - How to manage competing agendas and timelines without losing control of the deal The full recording Watch the whole session. Add your details and it opens straight away. Get the recording ## Who should watch Enterprise AEs and sales leaders running deals where more than one person has to say yes. ## About the guest Mark Hunter, known worldwide as The Sales Hunter, has spent 25 years helping sales teams close complex deals. He has spoken in more than 30 countries, written 4 books including High-Profit Prospecting and A Mind for Sales, and been named a Global Top 30 Sales Guru 6 years running. ## Speakers ![Mark Hunter, Author, speaker, Global Top 30 Sales Guru](https://humantic.ai/v2/sec/mark-hunter-320.webp) Mark Hunter Author, speaker, Global Top 30 Sales Guru, The Sales Hunter ![Amarpreet Kalkat, Founder and CEO](https://media.humantic.ai/img/amarpreet-new.png) Amarpreet Kalkat Founder and CEO, Humantic AI [Register for the next session](https://luma.com/wes3mtuv) [Book a demo](https://humantic.ai/start/demo) Registration for live sessions is handled on Luma, and replays stay here. ## More On Buyer-First Selling [All webinars](https://humantic.ai/webinars) [AI-Powered Selling](https://humantic.ai/webinars/mcp-missing-connection) ### MCP: The Missing Connection in Your Sales Stack ![Matt Wilkinson, Founder and CEO](https://humantic.ai/v2/shared/faces/matt-wilkinson-clean.webp) ![Amarpreet Kalkat, Founder and CEO](https://media.humantic.ai/img/amarpreet-new.png) **Matt Wilkinson**, Strivenn · **Amarpreet Kalkat**, Humantic AI 30 Sep 2026 Watch [People Intelligence](https://humantic.ai/webinars/10000-personalities) ### What 10,000 Personalities Tell Us About Business Decisions ![Scott Gillum, Founder and CEO](https://humantic.ai/v2/sec/scott-gillum-320.webp) ![Amarpreet Kalkat, Founder and CEO](https://media.humantic.ai/img/amarpreet-new.png) **Scott Gillum**, Carbon Design · **Amarpreet Kalkat**, Humantic AI 17 Jun 2026 Watch [50 min](https://humantic.ai/webinars/sandler-lead-the-process) Discovery ### Sandler Methodology: Stop Following the Buyer's Process, Lead It. ![Scott Bliss, President, Maximum Performance Management](https://humantic.ai/v2/shared/portraits/scott-bliss-frame.webp) ![David Trapani, CEO, AGT and Associates](https://humantic.ai/v2/shared/portraits/david-trapani-frame.webp) **Scott Bliss**, Sandler NJ · **David Trapani**, Sandler Princeton 27 May 2026 Watch ## “We Already Have Enough Sales Tools.” So did most of the people in these recordings. The argument is still that knowing the buyer beats adding another tool. Test it on one account. [Start free trial](https://app.humantic.ai/?utm_source=website&utm_content=webinars-13-stakeholders-one-deal#/account-intelligence) [Back to all webinars](https://humantic.ai/webinars) ## Related pages - [All webinars](https://humantic.ai/webinars) - [AI-Powered Selling](https://humantic.ai/webinars/mcp-missing-connection) - [People Intelligence](https://humantic.ai/webinars/10000-personalities) - [50 min](https://humantic.ai/webinars/sandler-lead-the-process)