---
title: "Beyond the Quota: Customer-Centric Sales | Humantic AI"
description: "Quota measures the outcome, not the method. An SVP and Humantic AI's founder on building customer-centric sales teams that still make the number."
url: https://humantic.ai/webinars/beyond-the-quota
---

> Quota measures the outcome, not the method. An SVP and Humantic AI's founder on building customer-centric sales teams that still make the number.

Skip to content

19 Feb 2026 Fireside chat

# Beyond the Quota: Building Customer-Centric Sales Teams

Free preview 0:30 Watch the session

×

## Keep watching

That was the free preview. Tell us who you are and the rest of this session opens straight away.

Quota measures the outcome. It is not a method for getting there.

## What we covered

An SVP at Mitel and Humantic AI's founder on building teams that organise around the customer and still make the number, and what has to change in how the team is managed for that to hold.

The full recording Watch the whole session. Add your details and it opens straight away.

Get the recording

## Who should watch

Sales leaders building teams that organise around the customer.

## About the guest

Jonathan Buckle is SVP at Mitel.

## Speakers

![Jonathan Buckle, SVP](https://humantic.ai/v2/shared/portraits/jonathan-buckle-frame.webp)

Jonathan Buckle

SVP, Mitel

![Amarpreet Kalkat, Founder and CEO](https://media.humantic.ai/img/amarpreet-new.png)

Amarpreet Kalkat

Founder and CEO, Humantic AI

[Register for the next session](https://luma.com/wes3mtuv) [Book a demo](https://humantic.ai/start/demo)

Registration for live sessions is handled on Luma, and replays stay here.

## More On Buyer-First Selling

[All webinars](https://humantic.ai/webinars)

[AI-Powered Selling](https://humantic.ai/webinars/mcp-missing-connection)

### MCP: The Missing Connection in Your Sales Stack

![Matt Wilkinson, Founder and CEO](https://humantic.ai/v2/shared/faces/matt-wilkinson-clean.webp) ![Amarpreet Kalkat, Founder and CEO](https://media.humantic.ai/img/amarpreet-new.png)

**Matt Wilkinson**, Strivenn · **Amarpreet Kalkat**, Humantic AI

30 Sep 2026 Watch

[Buying Committees](https://humantic.ai/webinars/13-stakeholders-one-deal)

### 13+ Stakeholders, One Deal: How to Read the Room Before the Room Reads You

![Mark Hunter, Author, speaker, Global Top 30 Sales Guru](https://humantic.ai/v2/sec/mark-hunter-320.webp) ![Amarpreet Kalkat, Founder and CEO](https://media.humantic.ai/img/amarpreet-new.png)

**Mark Hunter**, The Sales Hunter · **Amarpreet Kalkat**, Humantic AI

19 Aug 2026 Watch

[People Intelligence](https://humantic.ai/webinars/10000-personalities)

### What 10,000 Personalities Tell Us About Business Decisions

![Scott Gillum, Founder and CEO](https://humantic.ai/v2/sec/scott-gillum-320.webp) ![Amarpreet Kalkat, Founder and CEO](https://media.humantic.ai/img/amarpreet-new.png)

**Scott Gillum**, Carbon Design · **Amarpreet Kalkat**, Humantic AI

17 Jun 2026 Watch

## “We Already Have Enough Sales Tools.”

So did most of the people in these recordings. The argument is still that knowing the buyer beats adding another tool. Test it on one account.

[Start free trial](https://app.humantic.ai/?utm_source=website&utm_content=webinars-beyond-the-quota#/account-intelligence) [Back to all webinars](https://humantic.ai/webinars)

## Related pages

- [All webinars](https://humantic.ai/webinars)
- [AI-Powered Selling](https://humantic.ai/webinars/mcp-missing-connection)
- [Buying Committees](https://humantic.ai/webinars/13-stakeholders-one-deal)
- [People Intelligence](https://humantic.ai/webinars/10000-personalities)