--- title: "Buyer-First ABM and Account Intelligence | Humantic AI" description: "The accounts are right, the intent signals are firing and the ads are running, yet nothing moves. A buyer-first ABM playbook to find who calls the shot." url: https://humantic.ai/webinars/buyer-first-abm-playbook --- > The accounts are right, the intent signals are firing and the ads are running, yet nothing moves. A buyer-first ABM playbook to find who calls the shot. Skip to content 8 Jul 2026 Standalone session # The Buyer-First ABM Playbook: Account Intelligence, Intent Signals and Personality AI Free preview 0:30 Watch the session × ## Keep watching That was the free preview. Tell us who you are and the rest of this session opens straight away. Most ABM programs die the same way. The accounts are right, the intent signals are firing, the ads are running, and then the pipeline report comes in and nothing moved. ## What we covered The problem is almost never account selection. It is that nobody worked out which person inside the account actually calls the shot, what they care about, or whether the message was built for them at all. Katya walks through the Buyer-First ABM playbook she has built and run: how to layer Account Intelligence, intent signals and personality AI so the message reaches the right person and lands. ## What you will walk away with - How to identify the actual decision-maker inside an in-market account, not just the account itself - Where intent data ends and personality intelligence begins, and why that gap is where most ABM fails - A playbook you can bring back and run on your next campaign The full recording Watch the whole session. Add your details and it opens straight away. Get the recording ## Who should watch Demand gen and ABM marketers whose programs generate activity but not pipeline. ## About the guest Katya Tarapovskaia ran ABM and demand generation across EMEA at Snowflake, Twilio and Mastercard before co-founding YOUSTELLAR, an AI-driven ABM agency for B2B SaaS companies. ## Speakers ![Katya Tarapovskaia, Head of AI and Marketing Solutions, Co-Founder](https://humantic.ai/v2/shared/faces/katya-tarapovskaia.webp) Katya Tarapovskaia Head of AI and Marketing Solutions, Co-Founder, YOUSTELLAR [Register for the next session](https://luma.com/wes3mtuv) [Book a demo](https://humantic.ai/start/demo) Registration for live sessions is handled on Luma, and replays stay here. ## More On AI-Powered Selling [All webinars](https://humantic.ai/webinars) [Product Deep Dive](https://humantic.ai/webinars/inside-humantic-ai-2-0) ### Inside Humantic AI 2.0: A Live Tour of the Buyer Intelligence Platform ![Amarpreet Kalkat, Founder and CEO](https://media.humantic.ai/img/amarpreet-new.png) **Amarpreet Kalkat**, Humantic AI 28 Oct 2026 Watch [AI-Powered Selling](https://humantic.ai/webinars/mcp-missing-connection) ### MCP: The Missing Connection in Your Sales Stack ![Matt Wilkinson, Founder and CEO](https://humantic.ai/v2/shared/faces/matt-wilkinson-clean.webp) ![Amarpreet Kalkat, Founder and CEO](https://media.humantic.ai/img/amarpreet-new.png) **Matt Wilkinson**, Strivenn · **Amarpreet Kalkat**, Humantic AI 30 Sep 2026 Watch [AI-Powered Selling](https://humantic.ai/webinars/ai-strategist-trust) ### AI Made Everyone a Strategist, So Why Does Trust Still Win? ![Duane Weber, Area VP, Sales](https://humantic.ai/v2/shared/portraits/duane-weber-portrait.webp) ![Rohith Veerajappa, Head of Customer Success](https://media.humantic.ai/img/rohith-new.png) **Duane Weber**, Expedient · **Rohith Veerajappa**, Humantic AI 25 Mar 2026 Watch ## “We Already Have Enough Sales Tools.” So did most of the people in these recordings. The argument is still that knowing the buyer beats adding another tool. Test it on one account. [Start free trial](https://app.humantic.ai/?utm_source=website&utm_content=webinars-buyer-first-abm-playbook#/account-intelligence) [Back to all webinars](https://humantic.ai/webinars) ## Related pages - [All webinars](https://humantic.ai/webinars) - [Product Deep Dive](https://humantic.ai/webinars/inside-humantic-ai-2-0) - [AI-Powered Selling](https://humantic.ai/webinars/mcp-missing-connection) - [AI-Powered Selling](https://humantic.ai/webinars/ai-strategist-trust)