---
title: "Buyer First Selling: Can AI Humanize Sales? | Humantic AI"
description: "Sellers are under pressure to produce more outreach, faster. The case for pointing AI at the buyer, from Humantic AI's founder on Buyer-First Selling."
url: https://humantic.ai/webinars/can-ai-make-us-more-human
---

> Sellers are under pressure to produce more outreach, faster. The case for pointing AI at the buyer, from Humantic AI's founder on Buyer-First Selling.

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15 Oct 2025 Standalone session

# Buyer First Selling: Can AI Make Us More Human?

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Sellers are under pressure to produce more outreach, faster.

## What we covered

The case for pointing AI at the buyer. Humantic AI's founder on the argument behind Buyer-First Selling and why understanding the buyer beats out-producing them.

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## Who should watch

Revenue leaders deciding where AI belongs in their sales motion.

## Speakers

![Amarpreet Kalkat, Founder and CEO](https://media.humantic.ai/img/amarpreet-new.png)

Amarpreet Kalkat

Founder and CEO, Humantic AI

[Register for the next session](https://luma.com/wes3mtuv) [Book a demo](https://humantic.ai/start/demo)

Registration for live sessions is handled on Luma, and replays stay here.

## More On AI-Powered Selling

[All webinars](https://humantic.ai/webinars)

[Product Deep Dive](https://humantic.ai/webinars/inside-humantic-ai-2-0)

### Inside Humantic AI 2.0: A Live Tour of the Buyer Intelligence Platform

![Amarpreet Kalkat, Founder and CEO](https://media.humantic.ai/img/amarpreet-new.png)

**Amarpreet Kalkat**, Humantic AI

28 Oct 2026 Watch

[AI-Powered Selling](https://humantic.ai/webinars/mcp-missing-connection)

### MCP: The Missing Connection in Your Sales Stack

![Matt Wilkinson, Founder and CEO](https://humantic.ai/v2/shared/faces/matt-wilkinson-clean.webp) ![Amarpreet Kalkat, Founder and CEO](https://media.humantic.ai/img/amarpreet-new.png)

**Matt Wilkinson**, Strivenn · **Amarpreet Kalkat**, Humantic AI

30 Sep 2026 Watch

[ABM](https://humantic.ai/webinars/buyer-first-abm-playbook)

### The Buyer-First ABM Playbook: Account Intelligence, Intent Signals and Personality AI

![Katya Tarapovskaia, Head of AI and Marketing Solutions, Co-Founder](https://humantic.ai/v2/shared/faces/katya-tarapovskaia.webp)

**Katya Tarapovskaia**, YOUSTELLAR

8 Jul 2026 Watch

## “We Already Have Enough Sales Tools.”

So did most of the people in these recordings. The argument is still that knowing the buyer beats adding another tool. Test it on one account.

[Start free trial](https://app.humantic.ai/?utm_source=website&utm_content=webinars-can-ai-make-us-more-human#/account-intelligence) [Back to all webinars](https://humantic.ai/webinars)

## Related pages

- [All webinars](https://humantic.ai/webinars)
- [Product Deep Dive](https://humantic.ai/webinars/inside-humantic-ai-2-0)
- [AI-Powered Selling](https://humantic.ai/webinars/mcp-missing-connection)
- [ABM](https://humantic.ai/webinars/buyer-first-abm-playbook)