--- title: "MCP: The Missing Connection in Sales Stacks | Humantic AI" description: "Sales teams have more tools than ever, and the rep has become the glue between them. A webinar on MCP as the missing connection in your sales stack." url: https://humantic.ai/webinars/mcp-missing-connection --- > Sales teams have more tools than ever, and the rep has become the glue between them. A webinar on MCP as the missing connection in your sales stack. Skip to content 30 Sep 2026 Fireside chat # MCP: The Missing Connection in Your Sales Stack Free preview 0:30 Watch the session × ## Keep watching That was the free preview. Tell us who you are and the rest of this session opens straight away. Sales teams have more tools than ever, and the rep has become the glue between them. ## What we covered A CRM, an enrichment platform, intent data, personality insight, a sequencer and a browser full of research that never makes it into any of them. The tools do not talk to each other, so context gets copied from window to window and most of it is lost on the way. MCP (Model Context Protocol) changes the plumbing: instead of the seller going to the data, the data comes to the seller, inside the CRM, the LLM and the workflow they already use. ## What you will walk away with - What MCP actually is, explained for sellers and not engineers - Where it genuinely changes daily sales work today, and where it does not - How synthetic customers work, and why they beat another persona doc The full recording Watch the whole session. Add your details and it opens straight away. Get the recording ## Who should watch Sales leaders and reps running a modern sales stack who are tired of being the integration between their own tools. ## About the guest Matt Wilkinson is the Founder and CEO of Strivenn, a Forbes contributor known as The AI Marketing Scientist and the author of The Buyer in the Loop. He uses MCP to build synthetic customers, queryable AI versions of real buyers grounded in sales calls, CRM data and voice-of-customer research, and was named to Marketing Week's CX50 in 2026. ## Speakers ![Matt Wilkinson, Founder and CEO](https://humantic.ai/v2/shared/faces/matt-wilkinson-clean.webp) Matt Wilkinson Founder and CEO, Strivenn ![Amarpreet Kalkat, Founder and CEO](https://media.humantic.ai/img/amarpreet-new.png) Amarpreet Kalkat Founder and CEO, Humantic AI [Register for the next session](https://luma.com/wes3mtuv) [Book a demo](https://humantic.ai/start/demo) Registration for live sessions is handled on Luma, and replays stay here. ## More On AI-Powered Selling [All webinars](https://humantic.ai/webinars) [Product Deep Dive](https://humantic.ai/webinars/inside-humantic-ai-2-0) ### Inside Humantic AI 2.0: A Live Tour of the Buyer Intelligence Platform ![Amarpreet Kalkat, Founder and CEO](https://media.humantic.ai/img/amarpreet-new.png) **Amarpreet Kalkat**, Humantic AI 28 Oct 2026 Watch [Buying Committees](https://humantic.ai/webinars/13-stakeholders-one-deal) ### 13+ Stakeholders, One Deal: How to Read the Room Before the Room Reads You ![Mark Hunter, Author, speaker, Global Top 30 Sales Guru](https://humantic.ai/v2/sec/mark-hunter-320.webp) ![Amarpreet Kalkat, Founder and CEO](https://media.humantic.ai/img/amarpreet-new.png) **Mark Hunter**, The Sales Hunter · **Amarpreet Kalkat**, Humantic AI 19 Aug 2026 Watch [ABM](https://humantic.ai/webinars/buyer-first-abm-playbook) ### The Buyer-First ABM Playbook: Account Intelligence, Intent Signals and Personality AI ![Katya Tarapovskaia, Head of AI and Marketing Solutions, Co-Founder](https://humantic.ai/v2/shared/faces/katya-tarapovskaia.webp) **Katya Tarapovskaia**, YOUSTELLAR 8 Jul 2026 Watch ## “We Already Have Enough Sales Tools.” So did most of the people in these recordings. The argument is still that knowing the buyer beats adding another tool. Test it on one account. [Start free trial](https://app.humantic.ai/?utm_source=website&utm_content=webinars-mcp-missing-connection#/account-intelligence) [Back to all webinars](https://humantic.ai/webinars) ## Related pages - [All webinars](https://humantic.ai/webinars) - [Product Deep Dive](https://humantic.ai/webinars/inside-humantic-ai-2-0) - [Buying Committees](https://humantic.ai/webinars/13-stakeholders-one-deal) - [ABM](https://humantic.ai/webinars/buyer-first-abm-playbook)