How AE Studio Lifted ABM Conversion From 15% To Over 50% With Humantic AI
Learn how the development and design studio uses Humantic’s People Intelligence to reach out to the right prospects, get more responses, and close deals faster.
- Industry
- Development, Design and Data Science Studio
- Founded
- 2016
- Company size
- 150+ employees
- HQ
- Los Angeles, California
The Objective
The revenue team at AE Studio was on the lookout for a tool that could help them effectively select and choose who they go into business with.
They wanted to be thoughtful in who they reached out to as they also wanted to do rewarding work with select businesses that aligned with their broader vision of increasing human agency.
The Challenge
While consciously limiting their prospect pool size, AE Studio wanted to ensure that its outreach to these prospects was perfect, both in terms of getting desired responses as well as in meeting revenue targets.
The real challenge was to reach out to fewer prospects, and at the same time multiply the success rate. This would only be possible with perfect targeting of prospects coupled with a flexible approach to sales communication that would suit each buyer’s individual preferences.
The Solution
While it started as a personal experiment of a cool new sales tool by one of their team members, Humantic AI soon saw organization-wide roll out as an essential part of AE Studio’s sales tech stack.
The BDR team started using Humantic AI first for prospecting. The leadership team saw immediate impact and tested Humantic while getting into partnership threads. After seeing positive results, they asked the Account Executives team to use Humantic AI as well.
The BD/GTM Strategy team leveraged their prospect’s personality insights provided by Humantic AI, to tailor their communication; while Account executives and leadership team used Humantic AI to move discussions and deals faster.
Impact And Next Steps
The Account Executives are now able to accelerate blocked deals that have significant impact on their bottom line.
The next step in AE Studio’s journey with Humantic AI is the slated expansion of these capabilities for the marketing function. It intends to use Humantic AI’s accurate personality insights to run cohort-based ad campaigns as part of its demand generation efforts.
In Their Words
Jevan FoxCRO, AE Studio
“I was working on a deal that was straddling for a while. There was nothing negative going on but the deal never seemed to be moving forward. It was a very large deal and the decision maker and I were in talks for a while. When I eventually checked his profile on Humantic, it was an eye opening moment because I didn't talk about commercials with him as I thought he was more focused on the big picture. But the first call-out was that he was cost-conscious. On using the language that Humantic suggested, we closed the deal a week later.”
About Humantic AI
Humantic AI is Buyer Intelligence for complex tech sales, so sellers know their buyer before they speak to them.
- Account Intelligence
- Account Research Agent
- People Intelligence
- People Research Agent
- Visitor Intelligence
- Visitor ID
- Intent Intelligence
- Intent Scoring
They work together with Buyer Signals, Data Streams, Context Enrich and the HumanMail Agent, in the web app, the API and the MCP.
Customers report an average 109% increase in qualified pipeline, 16.2% higher closed revenue and 36% faster deal velocity. Humantic AI is a Gartner Cool Vendor in AI-Led Sales (2024).