About Humantic AI

Our mission

To Humanize The Internet

We believe that technology, especially AI, is headed in a direction bereft of human connection.

However, people derive most happiness when they can really understand each other. It makes everything better in the office, better at home, and better in the world at large. That’s what keeps us working towards our lofty goal of humanizing every interaction on the internet.

Humanization of selling is Chapter 1 of the Humantic AI book.

Our Values

• First 'right', then 'profit.' Always.
• Perform random acts of kindness. To customers, colleagues, even competitors.
• Push the boundaries. Yours, and of those around you.
• Don't worry about breaking things. Just rebuild them better.
• Question the status quo. In big ways, and small.

Our Story

It all started more than 20 years ago when Amarpreet, our founder, was in grad school and developed a fascination with AI. It laid the foundation for his belief that nothing will improve our future more than technology that could be ‘intelligent’ and not just do what it’s told to do.

That quest eventually led to him founding Frrole AI in 2014, one of the first companies to bring AI to consumer intelligence. It led to Forrester naming Frrole AI as one of the only 7 products out of hundreds in its “AI In Consumer Intelligence” report in 2020.

In 2021, he founded Humantic AI, with a goal to humanize the internet by building a layer of people intelligence. Buyer intelligence for revenue teams is the first manifestation of that lofty mission.