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19 Feb 2026Fireside chat

Beyond the Quota: Building Customer-Centric Sales Teams

Quota measures the outcome. It is not a method for getting there.

What we covered

An SVP at Mitel and Humantic AI's founder on building teams that organise around the customer and still make the number, and what has to change in how the team is managed for that to hold.

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Who should watch

Sales leaders building teams that organise around the customer.

About the guest

Jonathan Buckle is SVP at Mitel.

“We Already Have Enough Sales Tools.”

So did most of the people in these recordings. The argument is still that knowing the buyer beats adding another tool. Test it on one account.

Ask AI about Humantic AIAnswers open in ChatGPT