A walkthrough of the People Research Agent profile dashboard for a sample buyer, Megan Reyes, VP Revenue Operations at Walmart. The view zooms into each section in turn: a fun fact from her public profile (she has run the Seattle Marathon 9 times), her DISC type (Di, Dominant and Influential), 3 talking points (forecasting, rep ramp time, sales coaching), what to do and avoid on a call (lead with data, ask for 15 minutes; avoid long intros and small talk), and the buying committee, where 5 of 8 members are with you. Last come the media appearances: a podcast on YouTube, a feature in a publication such as Forbes, and a conference talk.
87%+ accurate on personality, where a general LLM gets 65 to 70%. That gap makes all the difference
A Purpose-Built Harness
Built for people research, not one general prompt, so every dossier comes back complete, current and sourced
Governance Built In
GDPR notices to EU residents, geofencing by region and more. LLMs have none of it
Always-On Signals
Job and role changes, champion movement, event attendance, competitor associations and more, on every stakeholder
“Understanding your prospects profile, helps you connect more quickly with the prospect by communicating in a way they prefer.”
John MichieliniSandler Franchisee Partner
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linkedin.com/in/samantha-reid
Buyer Company
Workday
Seller Company
Mitel
People Research Agent · People Intelligence
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Sales Gravy, Inc.Thomson, Georgia, United States27 yrs · Leadershiplinkedin.com/in/jebblount
Public overview
Jeb Blount is the CEO of Sales Gravy, Inc., a globally recognized sales acceleration specialist, and the author of 13 books. He advises leading organizations on emotional intelligence and interpersonal skills in sales and holds a BBA from Augusta University. People often describe him as insightful, dynamic, and knowledgeable.
Outside of his demanding professional life, which involves traveling around 250 days a year, Jeb is a family man who enjoys working from home. He is also a passionate musician and an avid guitar player, finding balance and energy in his personal hobbies and time spent with his wife.
Unique fact: Jeb hosts the Sales Gravy Podcast, which is the world’s most downloaded sales podcast.
Talking points Topics they care about
1Fanatical Prospecting
2Sales EQ
3Virtual Selling
4Leadership Development
5Entrepreneurship
Recent appearances 17
Riding the Gravy Train: Jeb Blount’s Tale of Sales SuccessForbes
The Sales Gravy Podcast | The Most Downloaded Sales ShowSalesGravy.com
Paying for success with prospectingSpotify
Why Founder-Led Sales Teams Struggle to ScaleSpotify
Jeb Blount Keynotes | Shaping the Message for Your AudienceYouTube
DISC profile
DI
Analysis confidence High · 100%
How they show up
CharismaticFriendly But FastAssertive
JB
How to work with JebDuring a call or meeting
DO
Talk about yourself and some of your achievements at the start of the conversation
Display high self-confidence and expect them to have a strong personality.
AVOID
Avoid unnecessary negativity or slowness
Don’t make any commitments that you might not be able to fulfill
Sales Gravy, Inc.Thomson, Georgia, United States27 yrs · Leadershiplinkedin.com/in/jebblount
Public overview
Jeb Blount is the CEO of Sales Gravy, Inc., a globally recognized sales acceleration specialist, and the author of 13 books. He advises leading organizations on emotional intelligence and interpersonal skills in sales and holds a BBA from Augusta University. People often describe him as insightful, dynamic, and knowledgeable.
Outside of his demanding professional life, which involves traveling around 250 days a year, Jeb is a family man who enjoys working from home. He is also a passionate musician and an avid guitar player, finding balance and energy in his personal hobbies and time spent with his wife.
Unique fact: Jeb hosts the Sales Gravy Podcast, which is the world’s most downloaded sales podcast.
Talking points Topics they care about
1Fanatical Prospecting
2Sales EQ
3Virtual Selling
4Leadership Development
5Entrepreneurship
Recent appearances 17
Riding the Gravy Train: Jeb Blount’s Tale of Sales SuccessForbes
The Sales Gravy Podcast | The Most Downloaded Sales ShowSalesGravy.com
Paying for success with prospectingSpotify
Why Founder-Led Sales Teams Struggle to ScaleSpotify
Jeb Blount Keynotes | Shaping the Message for Your AudienceYouTube
DISC profile
DI
Analysis confidence High · 100%
How they show up
CharismaticFriendly But FastAssertive
JB
How to work with JebDuring a call or meeting
DO
Talk about yourself and some of your achievements at the start of the conversation
Display high self-confidence and expect them to have a strong personality.
AVOID
Avoid unnecessary negativity or slowness
Don’t make any commitments that you might not be able to fulfill
“I show prospects their profile at the start of the call. Most say: ‘You nailed it.’ That’s what Humantic AI does - it tells you who someone really is.”
“Totally worth it to help land 5-figure to 7-figure deals.”
Krysten ConnerSales Coach
“…more relevant and more likely to get a response…”
“Aligning my messaging to specific personality types has helped to be more relevant and more likely to get a response as I prospect into target accounts.”
Kate RanceSenior Account Executive
“Humantic prepares me for every single meeting…”
“Humantic prepares me for every single meeting by providing a synopsis about every individual I am meeting with.”
People Intelligence is knowing how each buyer thinks, decides and wants to be approached, and People Research Agent delivers it. People Research Agent builds a profile of every buyer from public data: their DISC personality, communication preferences, media appearances and how to work with them, so sellers know how each person decides before the first call.
Media appearances list where a buyer has spoken or been featured in public, such as a podcast on YouTube, an article in a publication like Forbes or a talk at a conference. They sit in the profile next to the fun fact, the DISC type, the talking points, the do’s and don’ts and the buying committee. Read them before a call and you can open with something the buyer has actually said, in the way they like to be spoken to.
Each profile has a DISC and Big Five read, a fun fact, talking points, do’s and don’ts for the call, media appearances, a suggested email opener and cold call script, and a confidence score with sources. The buying committee map, a shareable link, the MCP and the API come with it, plus Pi Signals (new): role and job changes, social posts and competitor mentions on the people in your deals.
People Research Agent uses both DISC and OCEAN (Big 5), across 36 derived behavioral dimensions such as influence, detail orientation and risk appetite.
A Buying Committee Map sorts everyone on a deal into Crusaders, Friendlies, Neutrals and Skeptics, so you protect your champions and answer the skeptics. It matters most on enterprise deals, where sellers usually reach only 3 to 5 of the people who shape the decision.
Every profile shows a confidence score and its sources, so you can judge how much to rely on it. If an insight looks wrong, flag it in the app and the correction feeds back into validation.
DISC Selling means using a buyer’s DISC personality to decide how to approach, pitch and close them, an approach taught by Sandler. People Research Agent predicts the DISC profile before you ever meet the buyer.
People Research Agent works with the other 7 Humantic AI products on one Buyer Intelligence platform: Account Research Agent (Account Intelligence) researches the account; HumanMail Agent writes new emails and replies for the buyer; Visitor ID (Visitor Intelligence) identifies who is on your website; Intent Scoring (Intent Intelligence) shows which accounts are in market; Buyer Signals give account and people signals and keep an Account Research Agent report current on your schedule; Data Streams are live data pipelines for jobs, tech stack changes and website visitors; and Context Enrich adds unique buyer context to the AI you build. Humantic AI runs on 3 surfaces, the web app, the API and MCP, and Kairos, the activation engine, puts every product inside the tools your team already uses.
See How Your Next Buyer Decides
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What the trial includes
All key features of People Research Agent, Account Research Agent and Visitor ID
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People Research
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Gartner Cool Vendor
G2 Top 100, 2025
Taught at Indiana Kelley
SOC 2 Type 2
GDPR compliant
Walmart
