Intent Scoring: All Types Of Intent, Together In One Place
First, second and third party intent in one view, so you know not just that an account is active, but why.
Free for 7 days. No credit card.
Walmart
Intent Data You Can’t Get Anywhere Else
Surges, Drops And New Entries
Spots which topics moved at the account, so you see what changed and not just a score
Just The Starting Point
A full account research report, key stakeholder profiles and human-sounding emails from HumanMail Agent, on every account that matters
Marketing And Sales, Together
Intent flows into Buyer Signals, so it reaches sellers, not just marketing
“Humantic AI is the ultimate edge for CROs”
3 Kinds Of Intent, One Score
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First party
How they engage with you
Visits to your website, the pages they read and how often they come back, captured by Visitor ID.
Pricing page2 visits this weekVP Sales
How it helps Shows who is already looking at you, and what they care about.
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Second party
What they research
What the account is researching across thousands of B2B sites.
Sales coachingRevenue intelligence
How it helps Shows the problem they are trying to solve right now.
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Third party
What the world says about them
Everything said about the account across the web, and what its actions say: job posts, tech stack changes, market signals, regulation, leader statements and industry trends.
Hiring 40 sales rolesNew CROTech stack change
How it helps Shows why now: the changes that open a buying window.
Walmart · Intent score
84Very Strong
One score per account, to see who is most ready for you.
Dynamic: it moves as their intent moves.
Moderate 60–72Strong 73–79Very Strong 80+
See Intent Scoring In Action
One account in the app: what it is researching, the topic that leads and how strong each one is.
Every topic is scored Moderate, Strong or Very Strong and tracked over 6 weeks, so you see which accounts to work first.
- Intent on the account14 topics over the last 6 weeks
- The topic that leadsData Science Platforms, new this week
- A score for each topic81 Very Strong, 77 and 73 Strong
What Customers Say About Intent Scoring
“…an edge in understanding how your contacts & prospects think…”
See Intent Scoring on your own deals.
Intent At Every Stage Of Your Pipeline
Intent Scoring-
- Accounts in market
- One intent score
- Topics surging
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- Intent as a signal
- A trigger for the email
- When to reach out
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- What they research
- Who is engaging
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- Competitor research
- Buying momentum
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- New surges at customers
- Interest in more
How Intent Scoring Stacks Up
Topic surges, return visits and live deal alerts, read together. As of October 2026.
| Capability |  |
 6sense |
 Demandbase |
 Intentsify |
 ChatGPT |
|---|---|---|---|---|---|
| Second party intent (topic surge) | Yes | Yes | Yes | Yes | No |
| Behavioral and Return-visit Intent | Yes | Yes | Yes | Yes | No |
| Real-time Deal Signal Alerts | Yes | Yes | Yes | Yes | Partial: Scheduled checks, not real time |
| Person-level Visitor Identification | YesUnited States | No | No | YesUnited States | No |
| Buying Committee Personality Mapping | Yes | No | No | No | No |
FAQs
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Intent Intelligence shows which accounts are in market right now, and Intent Scoring delivers it. Intent Scoring joins first, second and third party intent into one score per account, so you know why an account is active and who to call.
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They are the 3 kinds of intent Intent Scoring reads together. First party intent is how the account engages with you, such as who read your site, captured through Visitor ID. Second party intent is what the account researches across thousands of B2B sites. Third party intent is what the web says about the account and what its actions say, such as job posts, tech stack changes, leadership changes and funding, from Buyer Signals.
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Second party intent shows the topics an account is actively researching across the web right now, scored at the account and topic level. One account showing high intent on a single topic is worth a look; when it lights up across a whole topic cluster, that account is in market. You see it in the Intent tab of every Account Research Agent report, next to first party intent from Visitor ID and third party intent from Buyer Signals.
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Intent Scoring gives each account one score that reads every kind of intent together, then groups it: under 60 is untracked, 60 to 72 is Moderate, 73 to 79 is Strong and 80 or more is Very Strong. Most intent tools stop at a score; Intent Scoring ties it to the account research, the people to contact and an email from HumanMail Agent.
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Intent Scoring shows which accounts are in market, while Buyer Signals keep an Account Research Agent report current after it is made. Buyer Signals send news, press and buyer intent on the schedule you choose.
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Yes. Intent Scoring is launched and part of the Humantic AI platform.
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Intent Scoring works with the other 7 Humantic AI products on one Buyer Intelligence platform: Account Research Agent (Account Intelligence) researches the account; People Research Agent (People Intelligence) profiles each buyer; HumanMail Agent writes new emails and replies for the buyer; Visitor ID (Visitor Intelligence) identifies who is on your website; Buyer Signals give account and people signals and keep an Account Research Agent report current on your schedule; Data Streams are live data pipelines for jobs, tech stack changes and website visitors; and Context Enrich adds unique buyer context to the AI you build. Humantic AI runs on 3 surfaces, the web app, the API and MCP, and Kairos, the activation engine, puts every product inside the tools your team already uses.
Reach the Accounts That Are in Market
Want to try it yourself?
What the trial includes
- All key features of People Research Agent, Account Research Agent and Visitor ID
- The web app, browser extensions and MCP
- 7-day free trial, no card; or 21 days with a card
Want someone to show you?
15-minute demo
- All 8 products, in one walkthrough
- Shown on your own accounts
Want to look around first?
See how Buyer Intelligence works
- 4 types of Intelligence
- 3 surfaces: app, API and MCP
- 8 products, one buyer record
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G2 Top 100, 2025
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