Sandler Methodology: Stop Following the Buyer's Process, Lead It.
Sellers who follow the buyer's process end up reacting to it.
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Sellers who follow the buyer's process end up reacting to it. The timeline is theirs, the next step is theirs, and the deal moves at whatever speed they feel like.
What we covered
2 Sandler leaders on taking control of the process without taking control away from the buyer. Where the handover happens, what to say when the buyer sets a timeline you cannot work with, and how to lead a process that still feels like theirs.
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Who should watch
Sellers trained on Sandler, and any AE who keeps ending up reacting to the buyer's timeline.
About the guest
Scott Bliss is President of Maximum Performance Management, Sandler NJ. David Trapani is CEO of AGT and Associates, Sandler Princeton. Both coach enterprise teams on the Sandler methodology.