How A DevSecOps Platform Leader Saw A 49% Uplift In Meetings Booked
Learn how a DevSecOps platform saw a 49% uplift in meetings booked and 58% positive conversations with Buyer-First AI.
- Industry
- DevSecOps/SaaS
- Company size
- 2,000+ employees
- Sales motion
- Enterprise Selling
- Impact area
- Top Of The Funnel
Humantic AI Impact
- 58%Positive conversations
- 56%Of users reported pipeline growth
The Challenge
A leading DevSecOps platform, integrating a wide range of tools into a single application to streamline the software development lifecycle, faced mounting pressure to move to an ABM based sales motion and drastically improve the quality of leads.
Despite their robust technology and shift to an ABM (Account Based Marketing) motion they had gaps in prospect quality. The sales team reported that the BD (Business Development) team was delivering poorly engaged leads, forcing them to rethink their strategy and go deeper with high-intent accounts.
They needed to:
- Improve pipeline generation and secure more meetings in a saturated market.
- Scale sales development by boosting meeting bookings by 30%, enhancing buyer engagement and reducing manual effort with authentic outreach.
The Approach
20 sellers from the global BDR/SDR team participated in a 12-week pilot, using Humantic AI integrated with Groove, LinkedIn, and Salesforce. Key features leveraged included DISC-based buyer insights, automated email personalization, and buying committee maps.
The Humantic AI team also conducted 2 live workshops for the team on Sandler-Certified DISC methodology to combat the “I trust myself more” bias.
How the teams used Humantic AI
- The BDRs leveraged Humantic AI for DISC-tailored email personalization.
- The SDRs leveraged Humantic AI for social selling insights for LinkedIn and Buying Committee Maps for deal strategy.
- Sales leaders leveraged Humantic AI to prep for Quarterly Business Reviews.
Buyer profiles and DISC insights are People Intelligence, today’s People Research Agent.
In Their Words
Karn B.Enterprise Business Development
“I've been using Humantic AI extensively for personalizing every touchpoint in my interactions with prospects.”
About Humantic AI
Humantic AI is a Buyer Intelligence platform for sales, marketing and go-to-market teams of any size, so sellers know their buyer before they speak to them.
- Account Intelligence
- Account Research Agent
- People Intelligence
- People Research Agent
- Visitor Intelligence
- Visitor ID
- Intent Intelligence
- Intent Scoring
They work together with Buyer Signals, Data Streams, Context Enrich and the HumanMail Agent, in the web app, the API and the MCP.
Customers report an average 109% increase in qualified pipeline, 16.2% higher closed revenue and 36% faster deal velocity. Humantic AI is a Gartner Cool Vendor in AI-Led Sales (2024).