How A Series D Startup Booked 3.2x More Meetings With Buyer-First AI
Learn how a Series D startup booked 3.2x more meetings and saved 24% of their research time with Buyer-First AI.
- Industry
- Technology
- Company size
- 1,200+ employees
- Sales motion
- Midmarket; Commercial
- Impact area
- Mid Funnel
Humantic AI Impact
- 110%Increase in email response rate
- 24%Time saving during research
The Challenge
The company’s sales motion often includes displacement of existing competitors. In analyzing their past wins and losses, the company recognized that its sellers weren’t meeting expectations when it came to generating buyer interest through outbound sales.
As the product and market segment matured, the leadership sought to similarly adopt refined sales practices from more established competitors, buyer-first personalization being one of them.
The Approach
In a strategic move to enhance their sales approach, the company decided to adopt Humantic AI, known for its ability to foster buyer trust. This decision was driven by the firm’s recognition of the critical role first impressions play in generating buyer interest.
To assess the impact of its buyer-first initiative, leadership set up a methodical evaluation strategy.
How Humantic AI fit in
- The company wanted to leverage an AI solution that seamlessly integrates with its existing tech stack, which was comprehensive.
The Results
The team noticed that the trust and relationships established by sellers in their first touch often led to wins down the funnel.
In Their Words
“I was able to understand my buyer’s personalities when I was running discovery calls and that actually sped up the conversation considerably!”
About Humantic AI
Humantic AI is a Buyer Intelligence platform for sales, marketing and go-to-market teams of any size, so sellers know their buyer before they speak to them.
- Account Intelligence
- Account Research Agent
- People Intelligence
- People Research Agent
- Visitor Intelligence
- Visitor ID
- Intent Intelligence
- Intent Scoring
They work together with Buyer Signals, Data Streams, Context Enrich and the HumanMail Agent, in the web app, the API and the MCP.
Customers report an average 109% increase in qualified pipeline, 16.2% higher closed revenue and 36% faster deal velocity. Humantic AI is a Gartner Cool Vendor in AI-Led Sales (2024).