How A Publicly Listed BPS Company Accelerated Revenue With Buyer-First AI
Learn how a publicly listed Business Process Services company accelerated revenue with Buyer-First Selling using Humantic AI.
- Industry
- Technology
- Company size
- 25,000+ employees
- Sales motion
- Enterprise Selling
- Impact area
- Across The Funnel
Humantic AI Impact
- 91%Feel more prepared for sales calls
- 8/10Median product rating
The Challenge
The company, a leading business process services (BPS) firm serving hundreds of global clients, including 18 Fortune 500 and 3 FTSE 100 companies, was facing a significant challenge: revenue had been flat for 6 consecutive quarters. The leadership recognized the urgent need for innovation, and looked towards AI to help break this stagnation as well as become future ready.
The company’s new CEO, having been the CRO at an AI unicorn before joining the company, was aware of Buyer-First AI and its potential impact, and therefore turned in its direction to boost revenue growth.
The Approach
Committed to transforming its sales strategy, the company integrated Humantic AI across its sales funnel. After considering a smaller initial deployment, the company ultimately deployed Humantic AI to 80+ sellers across its Inside Sales and Field Sales teams.
The initiative had strong support from leadership and users found the product to be intuitive, so several teams adopted the product very quickly.
How Humantic AI fit in
- The Inside Sales reps became heavy users, leveraging Humantic AI’s Outreach integration for more personalized outbounding.
The Results
The Humantic AI Chrome Extension, Outlook, Calendar and Salesforce integrations made adoption easy, pushing the adoption rate to 77%.
Feedback from multiple BUs was unequivocally positive and the company decided to make Humantic AI a permanent part of its sales tech stack.
In Their Words
Srihari S.AVP, Client Services
“It is my go-to tool before I enter a meeting room. It gives me an excellent perspective.”
Andy M.SVP, Sales
“It is super useful and I’ve got used to having the insights before any meeting.”
About Humantic AI
Humantic AI is a Buyer Intelligence platform for sales, marketing and go-to-market teams of any size, so sellers know their buyer before they speak to them.
- Account Intelligence
- Account Research Agent
- People Intelligence
- People Research Agent
- Visitor Intelligence
- Visitor ID
- Intent Intelligence
- Intent Scoring
They work together with Buyer Signals, Data Streams, Context Enrich and the HumanMail Agent, in the web app, the API and the MCP.
Customers report an average 109% increase in qualified pipeline, 16.2% higher closed revenue and 36% faster deal velocity. Humantic AI is a Gartner Cool Vendor in AI-Led Sales (2024).