How A Fortune 50 Company Built $26M Additional Pipeline In 45 Days
Learn how a Fortune 50 company built a $26 million additional pipeline and saved 41% of research time within 45 days of using Humantic AI.
- Industry
- Technology
- Company size
- 120,000+ employees
- Sales motion
- Enterprise
- Impact area
- Top of Funnel
Humantic AI Impact
- 57%Net Promoter Score
- 41%Time saving during research
The Challenge
In 2023, the company, in alignment with industry trends, was undertaking various strategic initiatives to “do more with less”. A specific initiative part of this exercise was to enhance sales productivity.
Artificial Intelligence (AI) was identified as a key enabler for facilitating this transformative change in its sales function. Numerous AI-powered sales tools and processes could make its salesforce more efficient, but when its leadership was introduced to Humantic AI, they quickly noted its unique value proposition: the ability to use AI to enhance relationships and trust. Coupled with the fact that new logo acquisition had been established as a strategic priority, they immediately agreed to give Humantic AI a try.
The Approach
20 sellers across 3 teams and 2 regions were set up to use Humantic AI. Over a period of 6 weeks, these 20 sellers used Humantic AI to adapt their customer interactions to the buyers’ style.
They used Humantic AI’s DISC tuned Generative AI functionality to write emails differently than how they would otherwise, and used Buying Committee Maps to prepare for interactions with larger stakeholder groups.
How the teams used Humantic AI
- The sellers wrote DISC-tuned emails to prospects who had previously not responded, using language that the AI predicted would appeal subconsciously to the recipients.
- For subsequent meetings, they used Humantic AI’s Pre-Meeting Insights that automatically sends out an email with profiles of all attendees 30 minutes before a meeting.
- For tackling larger groups where the sellers might not know many of the stakeholders, the sellers used Buying Committee Maps to work the room precisely.
Buyer profiles and DISC insights are People Intelligence, today’s People Research Agent.
In Their Words
Chris K.National Sales Manager, Canada
“I messaged a prospect on LinkedIn using Humantic AI and they responded. Which is a win in itself, but they also responded within 24 hours! The tool is quite powerful.”
About Humantic AI
Humantic AI is a Buyer Intelligence platform for sales, marketing and go-to-market teams of any size, so sellers know their buyer before they speak to them.
- Account Intelligence
- Account Research Agent
- People Intelligence
- People Research Agent
- Visitor Intelligence
- Visitor ID
- Intent Intelligence
- Intent Scoring
They work together with Buyer Signals, Data Streams, Context Enrich and the HumanMail Agent, in the web app, the API and the MCP.
Customers report an average 109% increase in qualified pipeline, 16.2% higher closed revenue and 36% faster deal velocity. Humantic AI is a Gartner Cool Vendor in AI-Led Sales (2024).