How A Fortune 10 Company Saw A 6.2% Lift In Customer Engagement
Learn how a Fortune 10 company saw its median Customer Engagement Score (CES) lift by 6.2% using Humantic AI.
- Industry
- Technology
- Company size
- 100,000+ employees
- Sales motion
- Hybrid; Commercial + Enterprise Selling
- Impact area
- Across the Funnel
Humantic AI Impact
- 2.5%Median CES change for all users
- 56%Users reported pipeline increase
- 100%Users reported being more prepared
The Challenge
The company is one of the biggest innovators of recent times. One of the characteristics associated closely with the company is its ‘customer obsession’. When its leadership came across Humantic AI, they immediately saw an opportunity to elevate its ‘customer obsession’ even further. With a large portion of interactions having gone digital post COVID, the company had anyway been feeling distanced from its customers.
In its leadership’s words “We obsess about the customer. Before this, we have never seen a technology that actually helps us obsess more about the customer”.
The Approach
Humantic AI was rolled out to 70+ salespeople, spread evenly across its ADM (aka BDR) and AE teams. Humantic AI’s native Salesloft and Salesforce integrations were activated to ensure that buyer enrichment data could be leveraged at scale.
Advanced training sessions were conducted by Sandler (Humantic AI’s Strategic Training Partner). At the end of the 1 year period, won and lost deals were analyzed to study the tool’s impact on win rates.
How the teams used Humantic AI
- The Demand Generation team focused on email personalization features. It used Humantic AI’s Generative AI suite to craft DISC tuned emails, as well as social selling features.
- The Account Management teams used Humantic AI’s full product, including Buyer profiles and Buying Committee Maps for meetings, plus the Gen AI suite.
- The leaders too were using Humantic AI to prepare for meetings. One leader started printing buyer profiles and took them with her to in-person meetings.
Buyer profiles and DISC insights are People Intelligence, today’s People Research Agent.
In Their Words
Diana C.Sr. Sales Leader
“One of our AM’s customers who was unengaged for a long time finally replied to his message drafted by Humantic AI. He was super excited.”
About Humantic AI
Humantic AI is a Buyer Intelligence platform for sales, marketing and go-to-market teams of any size, so sellers know their buyer before they speak to them.
- Account Intelligence
- Account Research Agent
- People Intelligence
- People Research Agent
- Visitor Intelligence
- Visitor ID
- Intent Intelligence
- Intent Scoring
They work together with Buyer Signals, Data Streams, Context Enrich and the HumanMail Agent, in the web app, the API and the MCP.
Customers report an average 109% increase in qualified pipeline, 16.2% higher closed revenue and 36% faster deal velocity. Humantic AI is a Gartner Cool Vendor in AI-Led Sales (2024).