How A Fortune 20 Company Built A $60M Additional Pipeline In 30 Days
Learn how a Fortune 20 company built a $60 million additional pipeline and saved 33% of research time within 30 days of using Humantic AI.
- Industry
- Technology
- Company size
- 200,000+ employees
- Sales motion
- Enterprise; Large Deals
- Impact area
- Top of Funnel
Humantic AI Impact
- 51%Net Promoter Score
- 33%Time saved in research
The Challenge
The company is a global technology giant. Having developed a popular enterprise AI Copilot for sellers, it is by itself a significant player in the Sales AI space. While its sales team was amongst the first to adopt Sales AI, it was also apprehensive about the additional value of another Sales AI assistant.
The leadership recognized that while its Copilot was powerful at providing a wide variety of insights, it specifically lacked any deep insights about people. And in large-deal selling, trust and relationships play a vital role. Hence, it decided to go ahead and pilot Humantic AI’s buyer intelligence offering.
The Approach
12 sellers from the Healthcare practice joined the Humantic AI pilot. Over a period of 4 weeks, these 12 sellers used Humantic AI to adapt their customer interactions to the buyers’ style.
From Buyer profiles to Humantic AI’s DISC tuned Generative AI functionality, they used a mix of features to change how they were interacting with customers in meetings as well as written communication.
How the teams used Humantic AI
- Given the vast footprint of the company, its focus was not new logo hunting, but increasing the temperature of the ‘heat maps’ which it tracked for each customer.
- Sellers continued using Copilot for deal intelligence and other insights. They used Humantic AI specifically to learn more about buyers, including those they already knew.
Buyer profiles and DISC insights are People Intelligence, today’s People Research Agent.
The Results
Sellers using both systems indicated that Humantic AI started helping them take conversations further than they could have using only the Copilot.
In Their Words
Carson HeadyManaging Director, Americas
“As a lifelong student of sales, I look for better ways to control the quality of my outreach. Humantic AI has changed the game for me.”
About Humantic AI
Humantic AI is a Buyer Intelligence platform for sales, marketing and go-to-market teams of any size, so sellers know their buyer before they speak to them.
- Account Intelligence
- Account Research Agent
- People Intelligence
- People Research Agent
- Visitor Intelligence
- Visitor ID
- Intent Intelligence
- Intent Scoring
They work together with Buyer Signals, Data Streams, Context Enrich and the HumanMail Agent, in the web app, the API and the MCP.
Customers report an average 109% increase in qualified pipeline, 16.2% higher closed revenue and 36% faster deal velocity. Humantic AI is a Gartner Cool Vendor in AI-Led Sales (2024).