How JK Moving Services Increased Sales By 20% Using Buyer Intelligence
Learn how the largest moving company in North America used Humantic AI to increase their sales by empowering their Inside sales reps with Humantic’s People Intelligence.
- Industry
- Relocation, Storage and Moving Services
- Founded
- 1982
- Company size
- 1000+ employees
- HQ
- Virginia
Humantic AI Impact
- 2XTheir average deal size, on the deals they closed
- 15-25%Close-rate improvement for individual reps in one month
The Objective
In the moving industry, trust and comfort play a critical role in every customer’s decision to choose a specific service provider.
JK Moving’s professional consultants reported that, despite the company being one of the most loved and trusted brands in the space, they were losing certain prospects to their competition due to pricing and other factors.
There was a visible need to build better rapport between buyers and sellers communicating through virtual channels.
The Challenge
The JK Moving team wanted to use relevant AI solutions to build better buyer-seller rapport. They wanted a system in place that could help them replicate their success and deliver delightful customer experiences.
The Solution
Humantic AI’s Buyer Intelligence platform provided actionable insights about the buyers’ likes, dislikes, and motivations to the sales team. Using this, they were able to easily modify their sales approach to suit each buyer’s specific needs and more effectively engage and build new partnerships.
What Comes Next
JK Moving plans to use Humantic AI next with their marketing team to fine tune their ICP and continue to expand it to the account management teams in a bid to deliver delightful customer experiences, not just during a move, but before and after it as well.
In Their Words
“For a company that lives its values of integrity and service, finding a positive, constructive way to incorporate AI technology matters. Humantic AI's platform delivers actionable insights that lead to tangible, quantifiable results. Just as importantly, the focus on customer experience aligns perfectly with our goals. It's a solid win for us and for our clients.”
About Humantic AI
Humantic AI is Buyer Intelligence for complex tech sales, so sellers know their buyer before they speak to them.
- Account Intelligence
- Account Research Agent
- People Intelligence
- People Research Agent
- Visitor Intelligence
- Visitor ID
- Intent Intelligence
- Intent Scoring
They work together with Buyer Signals, Data Streams, Context Enrich and the HumanMail Agent, in the web app, the API and the MCP.
Customers report an average 109% increase in qualified pipeline, 16.2% higher closed revenue and 36% faster deal velocity. Humantic AI is a Gartner Cool Vendor in AI-Led Sales (2024).